一、 明確建立網(wǎng)站的目標(biāo)和用戶需求(Clearly the goal of building a website and customers)
Web站點(diǎn)的設(shè)計(jì)（成都網(wǎng)站建設(shè)）是介紹企業(yè)、介紹產(chǎn)品和服務(wù)、體現(xiàn)企業(yè)發(fā)展戰(zhàn)略的重要途徑，更是當(dāng)前乃至未來的企業(yè)進(jìn)行電子商務(wù)的必須途徑之一。因此我們必須明確設(shè)計(jì)站點(diǎn)的目的和用戶需求，從而做出切實(shí)可行的設(shè)計(jì)計(jì)劃。我們會(huì)根據(jù)客戶的需求、市場的狀況、企業(yè)自身的情況等進(jìn)行綜合分析，以“用戶體驗(yàn)”為中心，而不是以“美術(shù)”為中心進(jìn)行設(shè)計(jì)規(guī)劃。
The design of the Web site (Beijing website construction) is an introduction to the enterprise, introduction of products and services, reflect the enterprise development strategy important way, but also the current and future enterprise electronic commerce must one way. So we must be clear about the design of purpose and user demand site, so as to make practical design plan. We can according to the customer demand, market conditions, the enterprise itself the condition of analysis, with "user experience" as the center, and not with "the fine arts" as the center to carry on the design plan.
在設(shè)計(jì)規(guī)劃時(shí)我們會(huì)考慮：
In the design, planning, we will consider:
建設(shè)網(wǎng)站的目的是什么？
What is the purpose of building site?
為誰提供服務(wù)和產(chǎn)品？
For who provides services and products?
企業(yè)能提供什么樣的產(chǎn)品和服務(wù)？
Enterprise can provide what kind of products and services?
網(wǎng)站的目的客戶和受眾的特點(diǎn)是什么？
The purpose of the website customers and the characteristics of the audience is?
企業(yè)產(chǎn)品和服務(wù)適合什么樣的表現(xiàn)方式（頁面風(fēng)格和功能設(shè)計(jì)）？
Enterprise products and services for what kind of expression (page style and function design)?
二、網(wǎng)頁設(shè)計(jì)總體方案主題鮮明(The overall design of web page design theme)
在目標(biāo)明確的基礎(chǔ)上，完成網(wǎng)站的構(gòu)思創(chuàng)意即總體設(shè)計(jì)方案。對(duì)網(wǎng)站的整體UEO風(fēng)格和特色作出定位，規(guī)劃網(wǎng)站的組織結(jié)構(gòu)。
In the clear goal, and on the basis of the idea of the creative namely complete web site overall design scheme. The whole of the website UEO styles and characteristics make positioning, planning the organizational structure of the website.
Web站點(diǎn)應(yīng)針對(duì)所服務(wù)對(duì)象的不同而具有不同的形式。有些站點(diǎn)只提供簡潔文本信息；有些則采用多種特效乃至動(dòng)畫的的頁面布置，甚至可以下載聲音和錄像片段。好的Web站點(diǎn)把圖形表現(xiàn)手法和有效的組織與通信結(jié)合起來。
Web sites should be the target of service for different and have different forms. Some sites only provides simple text information; Some are using a variety of special effects and animation of the page layout, even can download audio and video clips. Good Web site the graphics expression and effective organization and communication together.
為了做到主題鮮明突出，要點(diǎn)明確，我們將按照客戶的要求，以簡單明確的語言和畫面體現(xiàn)站點(diǎn)的主題；正確表達(dá)應(yīng)該傳遞的特點(diǎn)。充分利用已有信息，如客戶手冊(cè)．公共關(guān)系文檔．技術(shù)手冊(cè)和數(shù)據(jù)庫等。
In order to do theme is outstanding, points clear, we will be in accordance with the customer requirements, in simple language and reflect the theme of the picture site; Express correctly should transfer characteristics. Make full use of the existing information, such as customers manual. Public relations document. Technical manuals and database, etc.
三、網(wǎng)站的版式設(shè)計(jì)(The website format design)
網(wǎng)頁設(shè)計(jì)作為一種視覺語言，特別講究編排和布局，雖然主頁的設(shè)計(jì)不等同于平面設(shè)計(jì)，但它們有許多相近之處。版式設(shè)計(jì)通過文字圖形的空間組合，表達(dá)出和諧與美。多頁面站點(diǎn)頁面的編排設(shè)計(jì)要求把頁面之間的有機(jī)聯(lián)系反映出來，特別要處理好頁面之間和頁面內(nèi)的秩序與內(nèi)容的關(guān)系。為了達(dá)到好的視覺表現(xiàn)效果，我們將反復(fù)推敲整體布局的合理性，使瀏覽者有一個(gè)流暢的視覺體驗(yàn)。
Web design as a visual language, particularly exquisite layout and layout, although the homepage design does not equate to graphic design, but they have many similar place. Format design through the text graphic space combination, expresses the harmonious and beautiful. More pages web page of layout design requirements between the page of the reflected organic connection, especially to handle between pages and within the page order and contents of the relationship. In order to achieve the best visual effect, we will be repeated deliberate the rationality of the overall layout, that your visitors have a smooth visual experience.
四、色彩在網(wǎng)頁設(shè)計(jì)中的作用(Color in the web design in the role)
色彩是藝術(shù)表現(xiàn)的要素之一。在網(wǎng)頁設(shè)計(jì)中，我們的設(shè)計(jì)師根據(jù)和諧、均衡和重點(diǎn)突出的原則，將不同的色彩進(jìn)行組合．搭配來構(gòu)成美麗的頁面。 根據(jù)色彩對(duì)人們心理的影響，合理地加以運(yùn)用。如果您的企業(yè)有CIS（企業(yè)形象識(shí)別系統(tǒng)），我們將按照其中的VI進(jìn)行色彩運(yùn)用。
Colour is one of the key elements of artistic expression. In web design, our designers according to the harmonious and balanced and highlight the principle, will be different colour combined. Collocation to make a beautiful page. According to colour psychology influence on people, reasonable to use. If your enterprise have CIS (enterprise image recognition system), we will be in accordance with the one of the VI color use.
五、網(wǎng)頁設(shè)計(jì)形式與內(nèi)容相統(tǒng)一(Web design form and content are unified)
為了將豐富的意義和多樣的形式組織成統(tǒng)一的頁面結(jié)構(gòu)，形式語言必須符合頁面的內(nèi)容，體現(xiàn)內(nèi)容的豐富含義。
In order to will be rich meaning and forms into unified organization of the page structure, form language must comply with the content of a web page, reflect the rich content of meaning.
靈活運(yùn)用對(duì)比與調(diào)和、對(duì)稱與平衡、節(jié)奏與韻律以及留白等手段，通過空間、文字、圖形之間的相互關(guān)系建立整體的均衡狀態(tài)，產(chǎn)生和諧的美感。如對(duì)稱原則在頁面設(shè)計(jì)中， 它的均衡有時(shí)會(huì)使頁面顯得呆板，但如果加入一些富有動(dòng)感的文字、圖案，或采用夸張的手法來表現(xiàn)內(nèi)容往往會(huì)達(dá)到比較好的效果。 點(diǎn)、線、面作為視覺語言中的基本元素，巧妙地互相穿插、互相襯托、互相補(bǔ)充構(gòu)成好的頁面效果，充分表達(dá)好的設(shè)計(jì)意境。
Flexible using of contrast and harmonic, symmetry and balance, rhythm and cadence and stay white, and other means to through the space text, graphics, the relationship between the create the balance state, produce the harmonious aesthetic feeling. Such as symmetrical in principle in web design, it sometimes makes the page of the equilibrium is dull, but if add some rich move feeling words, design, or using exaggerated technique to content often performance will reach the good effect. Dot, line, face as a visual language of the basic elements, cleverly into each other, foil each other, mutual complement make optimal page effect, full expression of perfect design artistic conception.
六、三維空間的構(gòu)成和虛擬現(xiàn)實(shí)(The three dimensional space structure and virtual reality)
網(wǎng)絡(luò)上的三維空間是一個(gè)假想空間，這種空間關(guān)系需借助動(dòng)靜變化．圖像的比例關(guān)系等空間因素表現(xiàn)出來。 在頁面中，圖片、文字位置前后疊壓，或頁面位置變化所產(chǎn)生的視覺效果都各不相同。通過圖片、文字前后疊壓所構(gòu)成的空間層次不太適合網(wǎng)頁設(shè)計(jì)，根據(jù)現(xiàn)有瀏覽器的特點(diǎn)，網(wǎng)頁設(shè)計(jì)適合比較規(guī)范、簡明的頁面，盡管這種疊壓排列能產(chǎn)生強(qiáng)節(jié)奏的空間層次，視覺效果強(qiáng)烈。 網(wǎng)頁上常見的是頁面上、下、左、右、中位置所產(chǎn)生的空間關(guān)系，以及疏密的位置關(guān)系所產(chǎn)生的空間層次，這兩種位置關(guān)系使產(chǎn)生的空間層次富有彈性，同時(shí)也讓人產(chǎn)生輕松或緊迫的心理感受。 現(xiàn)在，人們已不滿足于HTML語言編制的二維Web頁面，三維世界的誘惑開始吸引更多的人，虛擬現(xiàn)實(shí)要在Web網(wǎng)上展示其迷人的風(fēng)采，于是VRML語言出現(xiàn)了。VRML是一種面向?qū)ο蟮恼Z言，它類似Web超級(jí)鏈接所使用的HTML語言，也是一種基于文本的語言，并可以運(yùn)行在多種平臺(tái)之上，只不過能夠更多地為虛擬現(xiàn)實(shí)環(huán)境服務(wù)。
The network of three dimensional space is an imaginary space, this kind of space relation with action to change. The image of the proportion of the relationship between show space factor. The page, pictures, text position before and after the overlying, or the position variation of the page produced by visual effects are different from each other. Through the picture, writing a space before and after the overlying layers are not suitable for web design, according to the characteristics of the existing browser, web design suitable for is more normative, concise page, although the overlying arrangement can produce strong pace of dimensional administrative levels, visual effect is strong. The web page of the common is up, down, left, right, produced by the position of the space relation, and the density of the position relations resulting from the dimensional administrative levels, the two position to create space level elastic, also let a person produce relaxed or pressing psychological feeling. Now, people have not satisfied to HTML language of the Web page of 2 d, 3 d world of temptation began to attract more people, virtual reality to in Web show the charming style of online, so VRML language appeared. VRML is an object-oriented language, similar to the use of Web hyperlink HTML language, is also a kind of based on text language, and it can run in a variety of platform on, just can more for virtual reality and environmental services.
七、網(wǎng)頁設(shè)計(jì)中多媒體功能的利用(In web design the use of multimedia function)
網(wǎng)絡(luò)資源的優(yōu)勢之一是多媒體功能。要吸引瀏覽者注意力，網(wǎng)頁的內(nèi)容可以用三維動(dòng)畫、FLASH等來表現(xiàn)。但要由于網(wǎng)絡(luò)帶寬的限制，在使用多媒體的形式表現(xiàn)網(wǎng)頁的內(nèi)容時(shí)不得不考慮客戶端的傳輸速度。
One of the advantages of network resources is multimedia function. To attract visitors attention, the contents of the website can use the three dimensional animation, FLASH, etc to performance. But as the network bandwidth limits, in the form of using the multimedia performance when the contents of the website has to consider the client transmission speed.
八、結(jié)構(gòu)清晰并且便于使用。(Structure is clear and easy to use.)
如果人們看不懂或很難看懂您的網(wǎng)站，那么，他如何了解你的企業(yè)和服務(wù)呢？使用一些醒目的標(biāo)題或文字來突出您的產(chǎn)品與服務(wù)。并且即使您擁有最棒的產(chǎn)品，如果客戶從您的網(wǎng)站上不清楚您在介紹什么或不清楚如何受益的話，他們是不會(huì)喜歡您的網(wǎng)站的，這就是網(wǎng)頁設(shè)計(jì)的失敗。
If people can't understand or very hard to understand your web site, how, then, does he know your enterprise and services? Use some eye-catching headlines or text to highlight your products and services. And even if you have the best product, if the customer from your website not clear you in introduces what or not clear how to benefit from it, they are not like your website, this is the failure of the web page design.
九、導(dǎo)向清晰。(Clear direction.)
網(wǎng)頁設(shè)計(jì)中導(dǎo)航使用超文本鏈接或圖片鏈接，使人們能夠在您的網(wǎng)站上自由前進(jìn)或后退，而不會(huì)讓他們使用瀏覽器上的前進(jìn)或后退。我們?cè)谒械膱D片上使用“ALT”標(biāo)識(shí)符注明圖片名稱或解釋，以便那些不愿意自動(dòng)加載圖片的觀眾能夠了解圖片的含義。
Web design navigation use hypertext links or images, to enable people to your web site free forward or backward, and won't let them use the browser on the forward or backward. We in the image of the all use "ALT" identifier note the name or explanation, so that those who do not want to automatic loading the images can understand the audience the meaning of picture.
十、快速的下載時(shí)間。(Fast download time.)
很多的瀏覽者不會(huì)進(jìn)入需要等待5分鐘下載時(shí)間才能進(jìn)入的網(wǎng)站(SEO)，在互聯(lián)網(wǎng)上30秒的等待時(shí)間與我們平常10分鐘等待時(shí)間的感覺相同。因此，我們會(huì)建議您在網(wǎng)頁設(shè)計(jì)中盡量避免使用過多的圖片及體積過大的圖片。我們通常會(huì)與客戶合作，將主要頁面的容量控制在50K以內(nèi)，平均30K左右，確保普通瀏覽者頁面等待時(shí)間不超過10秒。
Many people don't go into a need to wait for 5 minutes to download time to enter the website (SEO), on the Internet 30 seconds of waiting time and our everyday 10 minutes of waiting time, feel the same. Therefore, we will advise you to web design to avoid the excessive use of pictures and volume big picture. We usually work with our customers, the capacity of the main page control in 50 K less than, average 30 K or so, make sure your visitors waiting time not ordinary page more than 10 seconds.
十一、非圖形的內(nèi)容。(The graphic content.)
我們?cè)诒匾獣r(shí)適當(dāng)使用動(dòng)態(tài)“Gif”圖片，為減少動(dòng)畫容量，應(yīng)用巧妙設(shè)計(jì)的Java動(dòng)畫可以用很小的容量使圖形或文字產(chǎn)生動(dòng)態(tài)的效果。但是，由于在互聯(lián)網(wǎng)瀏覽的大多是一些尋找信息的人們，我們?nèi)匀唤ㄗh您要確定您的網(wǎng)站將為他們提供的是有價(jià)值的內(nèi)容，而不是過度的裝飾。
We in the necessary appropriate use of dynamic "Gif" pictures, to reduce animation capacity, application of Java animation clever design can use small capacity enable graphic or text generation dynamic effect. But, as in most of the Internet browsing is some of the people looking for information, we still recommend that you want to make sure your site will provide them is valuable content, not excessive decoration.
十二、方便的反饋及訂購程序。(Convenient feedback and ordering procedures.)
讓客戶明確您所能提供的產(chǎn)品或服務(wù)并讓他們非常方便地訂購是您獲得成功的重要因素。如果客戶在您的網(wǎng)站上產(chǎn)生了購買產(chǎn)品或服務(wù)的欲望，您是否能夠讓他們盡快實(shí)現(xiàn)嗎？是在線還是離線？
Let the customer has specifically you can provide products or services and let them very convenient to the success of your order is an important factor. If the customer on your web site to give to the purchase of products or services desire, whether you can make them as quickly as possible? Is online or offline?
十三、網(wǎng)站測試和改進(jìn)(Web site test and improve)
測試實(shí)際上是模擬用戶詢問網(wǎng)站的過程，用以發(fā)現(xiàn)問題并改進(jìn)網(wǎng)頁設(shè)計(jì)。我們通常與用戶共同安排網(wǎng)站測試。
The test is actually ask the process of simulation users web site to find problems and improving web design. We usually arrange test site together with the users.
十四、內(nèi)容更新與溝通(Updated content and communication)
企業(yè)Web站點(diǎn)建立后，要不斷更新網(wǎng)頁內(nèi)容。站點(diǎn)信息的不斷更新，讓瀏覽者了解企業(yè)的發(fā)展動(dòng)態(tài)和網(wǎng)上職務(wù)等，同時(shí)也會(huì)幫助企業(yè)建立良好的好象。 在企業(yè)的Web站點(diǎn)上，要認(rèn)真回復(fù)用戶的電子郵件和傳統(tǒng)的聯(lián)系方式如信件．電話垂詢和傳真，做到有問必答。好將用戶的用意進(jìn)行分類，如售前一般了解．售后服務(wù)等，由相關(guān)部門處理，使網(wǎng)站訪問者感受到企業(yè)的真實(shí)存在并由此產(chǎn)生信任感。 注意不要許諾你實(shí)現(xiàn)不了的東西，在你真正有能力處理回復(fù)之前，不要懇求用戶輸入信息或羅列一大堆自己不能及時(shí)答復(fù)的電話號(hào)碼。 如果要求訪問者自愿提供其個(gè)人信息，應(yīng)公布并認(rèn)真履行個(gè)人隱私保承諾。
Enterprise Web site is built, have to update Web content. Site information update ceaselessly, let your visitors understand enterprise's development and online position and so on, at the same time also will help enterprises to establish a good good elephant. In the enterprise Web site, want to reply earnestly user E-mail and the traditional contact way such as letters. Call us and fax, do answer their questions. The purpose of the best user classification, such as pre-sale general understanding. Such as after service, by related departments processing, make the web site visitors feel the real existence of the enterprise and the resulting trust. Don't promise you to pay attention to the things, when you actually have the ability to deal with before reply, not begged user input information or lists a bunch of his not timely answer telephone number. If required visitors voluntary his personal information, and shall publish and earnestly implement the personal privacy promise.
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