贏得用戶的信任是一個綜合的過程，首當(dāng)其沖的就是消除用戶的疑慮，在企業(yè)網(wǎng)站建設(shè)設(shè)實踐中更是如斯。恰是由于部門商業(yè)型企業(yè)深諳網(wǎng)絡(luò)營銷之道，沒有工廠缺乏實力才更需要包裝更需要宣傳更需要網(wǎng)站。網(wǎng)站要想施展?fàn)I銷效果，贏取用戶和瀏覽者的信任是第一步，而消除用戶疑慮則是取勝營銷型網(wǎng)站建設(shè)的根本。相反的，那些對銷售沒有匡助或者沒有積極作用的網(wǎng)站，就無緣于營銷型網(wǎng)站了?？v觀成都網(wǎng)站建設(shè)這幾年的發(fā)展，頁面設(shè)計越來越精細(xì)化、專業(yè)化是個趨勢。所以基于此，假如企業(yè)做網(wǎng)站定位于營銷是一定要將網(wǎng)站主機開設(shè)在境內(nèi)，而且當(dāng)真完成ICP存案手續(xù)的。缺乏更新的網(wǎng)站，用戶看到的是網(wǎng)站已經(jīng)長時間沒有更新維護(hù)，想到的卻是網(wǎng)站所有者對網(wǎng)站正視不夠或者治理混亂;另外一個是網(wǎng)站內(nèi)容缺少原創(chuàng)，大部門為復(fù)制抄襲而來，這個在小微型公司網(wǎng)站上表現(xiàn)的尤為凸起。
Win the trust of users is a comprehensive process, be the first to bear the brunt of the user is to eliminate the doubts, the marketing type website construction practice is even more so. It is because the Department of commercial enterprises in network marketing way, no factories lack strength just need more packaging needs more publicity need website. The website wants to display the marketing effect, winning the users and visitors to the trust is the first step, and the elimination of user concerns is essential to win marketing type website construction. On the contrary, those sites on the sales did not help or no positive effect, no due to marketing type site. Development and construction in Beijing, the website of these a few years, page design more and more refined, specialization is a trend. So based on this, if the enterprise site located in marketing is certain to web host opened in the territory, and earnestly fulfill the ICP filing procedures. The lack of updates to the site, users see the site has long time no update, thinking it is the website owner on the face is not enough or site management disorder; another is the lack of original content, departments for copy to copy, this performance in small website is especially outstanding.
疑點一：內(nèi)容案牘多抄襲(Content copy multiple copy)
作為展示給用的第一印象，網(wǎng)站美術(shù)設(shè)計從來就不是小事情。在確保網(wǎng)站不亂運行上，一個不容忽視的現(xiàn)實是中國互聯(lián)互通的環(huán)境，由于有些時候我們本地訪問網(wǎng)站的時候速度很快，但是用戶訪問的時候卻泛起了題目。所以筆者一直持有一個觀點，就是網(wǎng)站建設(shè)完成只是第一步，網(wǎng)站的后期維護(hù)運行保障更為重要。固然現(xiàn)在良多網(wǎng)絡(luò)公司都以營銷型網(wǎng)站建設(shè)為噱頭，吸引用戶留意以拓展市場。可惜的是，依據(jù)上海網(wǎng)站建設(shè)公司引航科技()的觀察，良多公司并沒有善用互聯(lián)網(wǎng)資源，最最少在網(wǎng)絡(luò)營銷中因為不給力的網(wǎng)站建設(shè)，已經(jīng)輸在了起跑線上。
As the first impression to the website, art design has never been a little things. In ensuring the site doesn't run, a reality that can not be ignored is Chinese interconnection environment, because sometimes we local access the site when the speed is very fast, but when the user access is on the topic. So the author holds a point of view, is the website construction completed only the first step, the website maintenance operation security is more important. Although at present a lot of network companies to marketing type website construction as a gimmick to attract users attention, to expand the market. Unfortunately, according to the Shanghai website construction company pilot technology () observation, many companies do not make use of Internet resources, at least in network marketing for the website construction suck, already lost at the starting line.
普通的企業(yè)網(wǎng)站乃至個人博客或者一些BBS論壇，由于其能給銷售帶來匡助，從這個方面去理解，也是營銷型網(wǎng)站。假如是網(wǎng)站數(shù)據(jù)交換量和訪問量比較大，除去進(jìn)步網(wǎng)站主機的本身機能外，在某些帶寬接入一般的節(jié)點運用CDN加速也是較好的解決辦法。但其并沒有深入理解營銷型網(wǎng)站的本質(zhì)，一個用戶看后就疑慮重重的網(wǎng)站，還談什么營銷呢?
The general enterprise web site or blog or forum BBS, because it can bring help to the sales, to understand from this aspect, is also the marketing website. If a web site data exchange and access to large amount of progress, remove web host itself function, using the CDN node in the certain bandwidth access general acceleration is a better solution. But it is not essential to deeply understand the marketing type site, a user look after suspicious sites, but also to talk about marketing?
我們舉個例子，當(dāng)用戶通過某個樞紐詞搜索后，打開一個排名很靠前的網(wǎng)站，但是等待半天也沒有打開，或者說即使打開了也很慢。馬云說中小企業(yè)更需要互聯(lián)網(wǎng)，在所有的營銷方式中互聯(lián)網(wǎng)營銷也是最為經(jīng)濟(jì)實惠，最輕易快速看到效果的方式。從網(wǎng)站建設(shè)公司的角度來說，絕大多數(shù)網(wǎng)站在功能上是差別不大的，90%以上的不同來自于頁面美術(shù)設(shè)計。
We cite an example, when the user through a key word search, open a very top ranking websites, but wait for a long time did not open, or even opened slowly. Ma Yun said that small and medium-sized enterprises need the Internet, the Internet in all ways of marketing marketing is the most economical, the most easily see the effect of the way. From the enterprise website construction point of view, the vast majority of the site is little difference in the functional, more than 90% different from the page art design.
而且一些大型企業(yè)的VIS里面，也已經(jīng)包含了網(wǎng)站設(shè)計的基本構(gòu)思。擔(dān)心上當(dāng)受騙是絕大多數(shù)用戶不敢選擇中小電商的主因，由于購買產(chǎn)品即使是送貨上門，也是需要付出鈔票的。這樣的網(wǎng)站設(shè)計制作的再好，也是有違營銷型網(wǎng)站本質(zhì)的。除去擔(dān)心每家公司的經(jīng)營資質(zhì)和設(shè)計能力外，還擔(dān)心什么呢?擔(dān)心售后服務(wù)，由于現(xiàn)在多數(shù)公司的售后服務(wù)做的并不樂觀。以下是筆者在網(wǎng)站建設(shè)制作中總結(jié)出來的，一些輕易讓用戶產(chǎn)生疑慮的幾個樞紐環(huán)節(jié)，營銷型網(wǎng)站建設(shè)打消用戶疑慮務(wù)虛從以下五點引起正視。
And some large enterprises VIS, has been included in the basic idea of website design. Worried that deceived is most users can't cause the small and medium-sized business, due to the purchase of products even door-to-door, also need to pay the bill. This web design is again good, also contrary to marketing type website essence. Remove the worry that business qualification and design capacity of each company, also worry about what? About customer service service, because now most companies do not optimistic about the after sale service. The following is the author summed up in the website construction production, some easy to let the user create doubt several pivotal link, marketing type website construction user dispel doubts retreat from the following five points lead to face.
好比，用戶想做個網(wǎng)站，然后在網(wǎng)上找?guī)准揖W(wǎng)絡(luò)公司進(jìn)行比較。
For example, the user wants to do a website, and then find a few network company on the Internet are compared.
疑點二：頁面設(shè)計太粗拙(Page design is too coarse)
消除用戶疑慮，也就是說讓用戶在瀏覽網(wǎng)站的時候，哪怕不產(chǎn)生信任千萬也不能產(chǎn)生疑慮。第三個題目是網(wǎng)站上的內(nèi)容質(zhì)量欠佳，比擬那些抄襲復(fù)制的內(nèi)容，錯別字滿篇語句不通的網(wǎng)站內(nèi)容更輕易引起用戶擔(dān)心?，F(xiàn)在大多數(shù)企業(yè)網(wǎng)站存在三個題目，第一是良多網(wǎng)站建設(shè)完成后長時間缺少基本的維護(hù)更新，網(wǎng)站上的新聞動態(tài)仍是幾年以前的內(nèi)容。網(wǎng)站也是企業(yè)形象的展示窗口之一，而設(shè)計粗拙的網(wǎng)站，首先影響到的是企業(yè)的影響，其次會引起用戶疑慮。
Remove doubts, that is to say that when users browse the web, even if do not have doubts not trust. The third problem is the content of the web site quality is poor, compared to those who copy duplicate content, typos full statement impassability website content more easily cause users to worry about. Now most enterprise website there are three problems, the first is a long time a lot of construction site after the completion of the lack of maintenance and updating of the basic, website of the news is still a few years ago content. One of the display window website also is the enterprise image, and the design of coarse website, first affects the enterprise's influence, then will cause the user concerns.
營銷型網(wǎng)站建設(shè)一再被眾多公司提及，不少的網(wǎng)絡(luò)公司也開始從實踐中總結(jié)經(jīng)驗，展開營銷型網(wǎng)站建設(shè)的理論研究。良多沒有出產(chǎn)工廠的商業(yè)企業(yè)，通過好的網(wǎng)站，一樣可以將生意做的風(fēng)生水起。一些有實力在乎品質(zhì)的企業(yè)，在建設(shè)制作網(wǎng)站之前也會找專業(yè)的廣告策劃公司進(jìn)行美術(shù)設(shè)計制作和營銷定位。好比確保網(wǎng)站域名、主辦者、存案信息與網(wǎng)站所列四者一致，在顯著的地方展示經(jīng)營資質(zhì)等，都是不錯的辦法。所以，營銷型網(wǎng)站是一個很寬泛的定義，只要能通過網(wǎng)絡(luò)網(wǎng)站給銷售帶來匡助，其都可以定義為營銷型網(wǎng)站。這或許也是為什么會推出可托認(rèn)證，就收到歡迎的原因吧，但是真正的讓客戶信任還需要來自于網(wǎng)站本身。
Marketing type website construction has been many companies mentioned, many Internet companies have also begun to summarize the experience from practice, theoretical research of marketing type website construction. Not many manufacturing business enterprise, through the perfect website, can will do well. Some have the strength to care about quality of enterprise, art design and marketing orientation will also in the building before the production site to find a professional advertisement company. Like to ensure that the website domain name, organizer, file information and site listed four consistent, in the obvious places show business qualification, is a good way. Therefore, marketing type site is a very broad definition, as long as they can through the network to bring help sales, which can be defined as the marketing website. Perhaps this is why will launch a trusted certification, received welcome the reasons for it, but the real customer trust to need from the site itself.
購買多線BGP主機或者采用多線接入的云計算主機，是目前大環(huán)境下解決網(wǎng)站運行互聯(lián)互通的惟一辦法。消除用戶這個顧慮的辦法，一方面是在網(wǎng)站上特定的欄目明確展示服務(wù)保障承諾及解決方案，二是展示出已經(jīng)合作的客戶案例和與之對應(yīng)的評價，由于在用戶看來，已經(jīng)嘗試過服務(wù)的用戶最有發(fā)言權(quán)。原因何在?由于中國電子商務(wù)大環(huán)境誠信缺失。在網(wǎng)站建設(shè)之外，企業(yè)聲譽及口碑的營造也很重要，而軟文就是不錯的一種方式，而且這種方法也已經(jīng)被良多公司成功運用。
The purchase of multiple line BGP host or using multiple line access cloud host, is the only way to the site environment to solve the operation of interconnection and intercommunication. To eliminate this concern to the user, one is on the site specific columns show service commitment and solutions, two is the show has clients cases and evaluation and the corresponding, because in the user view, have tried to service users have the most say. Why? Because of the lack of credit environment of electronic commerce in china. In the website construction, create a corporate reputation and word of mouth is also very important, but a way of soft Wen is good, and this method has been successfully used in many companies.
疑點四：銷售經(jīng)營無資質(zhì)(Sales management without qualification)
造成網(wǎng)站運行不不亂的因素有良多，網(wǎng)站程序編寫不公道，網(wǎng)站主機配置機能欠佳等等，都會帶來網(wǎng)站運行不不亂。
Factors causing the site operation does not mess a lot, website programming is not reasonable, site host configuration function is poor and so on, will bring the site operation is not chaos.
疑點五：后續(xù)服務(wù)沒保障(Follow-up services did not guarantee)
比擬于普通的電子商務(wù)網(wǎng)站，淘寶商城于淘寶集市，而B2B業(yè)務(wù)為主的淘寶集市又于企業(yè)自己做的商城網(wǎng)站。
Compared to ordinary e-commerce site, Taobao Mall Taobao market ahead, while B2B business Taobao market and leading enterprises to do their own mall site.
疑點三：網(wǎng)站運行不不亂(Website operation is not chaos)
不管從用戶體驗仍是搜索引擎對對網(wǎng)站質(zhì)量的認(rèn)知，原創(chuàng)的符合網(wǎng)站主題的高質(zhì)量內(nèi)容都是必需的。拋開營銷型網(wǎng)站建設(shè)的表現(xiàn)形式不談，由于表現(xiàn)形式可以有良多，電子商務(wù)網(wǎng)站是營銷型網(wǎng)站，好比京東商城和淘寶網(wǎng)。良多企業(yè)在做網(wǎng)站計制作的時候花上幾千上萬元不惜代價，但是在網(wǎng)站不亂性上卻不慎正視，而且大部門題目都是購買網(wǎng)站主機時過于吝嗇引起。
No matter from the user experience is the search engine to the site quality cognition, the original high quality content with the theme of the site is required. All forms of marketing type website construction not to talk, because the forms can be a lot of, the electronic commerce website is the marketing type site, like Jingdong Mall and taobao.com. Many enterprises in the website design manufacture spend thousands of yuan at all costs, but not in the website of inadvertently face, and most questions are buying website host too stingy cause.