什么是營(yíng)銷型網(wǎng)站建設(shè)
What is a marketing type website construction
營(yíng)銷型企業(yè)網(wǎng)站是指以現(xiàn)代網(wǎng)絡(luò)營(yíng)銷理念為核心,以搜索引擎良好表現(xiàn)、用戶良好體驗(yàn)為標(biāo)準(zhǔn),能夠更好地將訪客轉(zhuǎn)化為顧客的企業(yè)網(wǎng)站.所有營(yíng)銷型企業(yè)網(wǎng)站首先要符合SEO網(wǎng)站優(yōu)化,搜索引擎優(yōu)化排名是最重要的網(wǎng)站推廣手段之一,如果一個(gè)企業(yè)網(wǎng)站沒(méi)有從SEO的角度去設(shè)計(jì),做好之后，還需要花不少錢(qián)請(qǐng)專業(yè)的SEO公司進(jìn)行網(wǎng)站優(yōu)化.網(wǎng)站不是藝術(shù)品，一定要設(shè)計(jì)的清晰明了,方便用戶瀏覽.營(yíng)銷型網(wǎng)站建設(shè)是一種技術(shù)和營(yíng)銷策略相集合的網(wǎng)站建設(shè)服務(wù).
Marketing type enterprise website refers to the modern network marketing idea as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. All marketing type enterprise website should first meet the SEO website optimization, search engine optimization ranking is one of the most important site promotion means, after if an enterprise website not from SEO 's point of view to design, make, also need to spend a lot of money please professional SEO company site optimization. The website is not a work of art, clear must design, convenient for users to browse. Marketing type website construction is a kind of technology and marketing strategy combination of website construction service.
營(yíng)銷型網(wǎng)站建站的目的
Marketing type website purpose
營(yíng)銷型網(wǎng)站建設(shè)通過(guò)對(duì)公司業(yè)務(wù)分析、多家同行業(yè)競(jìng)爭(zhēng)對(duì)手分析、行業(yè)平臺(tái)分析、用戶搜索行為分析后，以營(yíng)銷的理念為核心，以良好的結(jié)構(gòu)、良好的引用、良好的布局為做網(wǎng)站設(shè)開(kāi)發(fā)依據(jù)，而搭建的一個(gè)值得長(zhǎng)期運(yùn)營(yíng)的盈利型網(wǎng)站，讓企業(yè)網(wǎng)站中的每一個(gè)頁(yè)面都有它實(shí)際的意義！
On the company's business analysis, analysis of competitors in the same industry, many industry analysis platform, user search behavior analysis through marketing type website construction, the marketing idea as the core, with good structure, a good reference, good layout for the website construction development basis, and a worthy of long-term operating profit website building and, let every page enterprise web site has its practical significance!
營(yíng)銷型網(wǎng)站建設(shè)的特點(diǎn)
Marketing type website construction
① 真正的網(wǎng)絡(luò)營(yíng)銷為導(dǎo)向
Real network marketing orientation
營(yíng)銷為主、技術(shù)為輔 傳統(tǒng)網(wǎng)站不營(yíng)銷，除了技術(shù)落后之外，更重要的是思想、理念落后。網(wǎng)站要想起到網(wǎng)絡(luò)營(yíng)銷的作用，關(guān)鍵因素是是否站在營(yíng)銷的高度設(shè)計(jì)。創(chuàng)新互聯(lián)始終奉行“營(yíng)銷為主、技術(shù)為輔”的理念，只建設(shè)真正營(yíng)銷型的企業(yè)網(wǎng)站。
Marketing, supplemented by traditional technology website not marketing, in addition to backward technology, more important is the thought, idea is backward. Site to think of the role of network marketing, the key factor is whether the design of marketing. Luxuries China always adhere to the " marketing, technology as " concept, only real marketing type enterprise website construction.
② 真正以用戶為中心的整體設(shè)計(jì)
Truly user-centered design
潛在客戶來(lái)到您的網(wǎng)站，如何把客戶留住、如何使客戶產(chǎn)生信賴感、如何刺激客戶產(chǎn)生購(gòu)買(mǎi)欲望、如何建立客戶忠誠(chéng)。。。其中的關(guān)鍵因素在于網(wǎng)站的客戶體驗(yàn)，也就是網(wǎng)站是否以客戶為中心，只有以客戶為中心的網(wǎng)站，才能最終取得客戶的青睞。 創(chuàng)新互聯(lián)建設(shè)的網(wǎng)站真正以客戶為中心，每一個(gè)細(xì)節(jié)都反復(fù)推敲、精雕細(xì)琢，真正起到提高客戶轉(zhuǎn)化率，讓您的每一分錢(qián)都物有所值。
Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate their desire to buy, how to build customer loyalty... One of the key factors in the site of the customer experience, also is the site take the customer as the center, only to the customer as the center website, can achieve final customers. Luxuries China construction site really take the customer as the center, every detail batted, crafted, true to increase customer conversion rate, so you every penny is worth.
③ 真正面向搜索引擎優(yōu)化的頁(yè)面設(shè)計(jì)
True for search engine optimization page design
一個(gè)營(yíng)銷型網(wǎng)站的一個(gè)最基本的特征就是一定要能夠非常容易的讓用戶找到，一個(gè)潛在用戶找不到的網(wǎng)站根本談不上什么營(yíng)銷。 創(chuàng)新互聯(lián)依托先進(jìn)的營(yíng)銷型網(wǎng)站管理系統(tǒng)，專業(yè)的搜索引擎優(yōu)化設(shè)置，保障了建設(shè)的每一個(gè)網(wǎng)站都能有優(yōu)異的搜索引擎表現(xiàn)
One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential users can't find sites simply do not talk to go up what marketing. Relying on luxuries China marketing website of advanced management system, set up professional search engine optimization, guarantee every website construction can have a search engine 's performance
④ 真正關(guān)注網(wǎng)絡(luò)品牌建設(shè)與推廣
The real concern of the construction and popularization of the network brand
傳統(tǒng)網(wǎng)站所能夠起到的唯一作用也就是展示企業(yè)形象和產(chǎn)品，然而傳統(tǒng)的企業(yè)網(wǎng)站都是技術(shù)人員構(gòu)建，并不懂什么營(yíng)銷，所設(shè)計(jì)的網(wǎng)站僅僅是中看不中用，更談不上網(wǎng)絡(luò)品牌的建設(shè)和推廣。創(chuàng)新互聯(lián)全面關(guān)注企業(yè)網(wǎng)絡(luò)品牌的建設(shè)和推廣，所建設(shè)的網(wǎng)站能夠真正的融入您企業(yè)的品牌文化和企業(yè)風(fēng)格。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Chinese luxuries comprehensive attention to building enterprise network brand and promotion, the website can truly integrate into your enterprise brand culture and corporate style.
營(yíng)銷型網(wǎng)站建設(shè)VS傳統(tǒng)網(wǎng)站建設(shè)
The construction site of VS marketing type website construction of traditional
① 營(yíng)銷型網(wǎng)站建設(shè)能真正給企業(yè)帶來(lái)效益。通常大家所說(shuō)的網(wǎng)站建設(shè)是指通過(guò)專業(yè)做網(wǎng)站的網(wǎng)絡(luò)公司，將公司信息制作成網(wǎng)頁(yè)并制作出相應(yīng)的管理功能模塊，網(wǎng)站做好之后發(fā)布到互聯(lián)網(wǎng)上，用戶可以通過(guò)網(wǎng)址來(lái)訪問(wèn)到這個(gè)網(wǎng)站，網(wǎng)站建設(shè)工作就這樣告一段落，至于是否能通過(guò)這個(gè)網(wǎng)站來(lái)獲得效益，似乎已經(jīng)不是網(wǎng)絡(luò)公司所考慮的問(wèn)題了；而創(chuàng)新互聯(lián)提供的營(yíng)銷型網(wǎng)站建設(shè)服務(wù)，是從網(wǎng)絡(luò)營(yíng)銷給網(wǎng)站擁有者帶來(lái)經(jīng)濟(jì)效益的基本前提下出發(fā)，如果客戶沒(méi)有通過(guò)網(wǎng)站來(lái)達(dá)到營(yíng)銷的效果，我們認(rèn)為這樣的網(wǎng)站不存在多大的價(jià)值。
The construction of the marketing type site can really bring benefits to the enterprise. Website construction usually everyone says is through a professional website network company, the company information into the webpage and produce a corresponding management function module, web site after posted on the Internet, users can access to the site through the website, website construction work would come to an end, as for whether can through this website. To get the benefits, seems to have not the network company concern; and luxuries in China to provide marketing type website construction service, is the basic premise of economic benefits from the network marketing to the site owner's departure, if the customer is not through the website to reach the marketing effect, we believe that this site does not exist great value.
② 營(yíng)銷型網(wǎng)站建設(shè)更符合WEB標(biāo)準(zhǔn)規(guī)范。眾所周知，要想客戶對(duì)您的網(wǎng)站產(chǎn)生興趣，一定要具備吸引客戶的亮點(diǎn)，網(wǎng)站內(nèi)容固然重要，但是簡(jiǎn)潔，方便的結(jié)構(gòu)也一定要做好，而傳統(tǒng)的網(wǎng)站建設(shè)注重的是“做”而不是“用”，所以不會(huì)考慮到用戶體驗(yàn)，絢麗花哨的圖片，整篇的網(wǎng)站特效讓人不敢恭維；創(chuàng)新互聯(lián)認(rèn)為網(wǎng)站建設(shè)只是開(kāi)展網(wǎng)絡(luò)營(yíng)銷的第一步，如果這一步都沒(méi)走好，也就決定了你在網(wǎng)絡(luò)營(yíng)銷路上的失敗，建設(shè)網(wǎng)站固然簡(jiǎn)單，但是真正通過(guò)網(wǎng)站來(lái)盈利，又有幾人？
The construction of the marketing type site more accord with the standard of WEB. As everyone knows, to customers interested in your site, you must have to attract customers points, website content is important, but simple, convenient structure also must be good, and the website construction of the traditional focus on is "doing " rather than " for ", so do not take into account the user experience, gorgeous fancy the picture, the whole site effects, let a person can't compliment; luxuries that China is just a first step to develop the network marketing website construction, if this step is not good, will determine your way in network marketing failure, the construction site is simple, but the real through the web site to profit, and a few people?
③ 營(yíng)銷型網(wǎng)站瀏覽速度快。因?yàn)闋I(yíng)銷型網(wǎng)站是排斥使用大量的網(wǎng)頁(yè)特效的，也不主張用大量的圖片和動(dòng)畫(huà)來(lái)刻意裝飾，所以說(shuō)營(yíng)銷型網(wǎng)站的網(wǎng)頁(yè)代碼是非常簡(jiǎn)潔的，根本沒(méi)有垃圾代碼，而且由于頁(yè)面沒(méi)有加載任何影響瀏覽的特效，使得用戶更加青睞。
The marketing website browsing speed. Because the marketing type site is repelled by the large number of webpage specially, also do not advocate the use of a large number of pictures and animations to deliberately decoration, so that the marketing type website webpage code is very simple, no garbage code, and because the page is not browse any influence of loading effects, makes the user more favor.
營(yíng)銷型網(wǎng)站建設(shè)方案
Construction scheme of website marketing
企業(yè)如何建設(shè)自己的營(yíng)銷型網(wǎng)站？營(yíng)銷型網(wǎng)站到底有什么作用？在這里。今天創(chuàng)新互聯(lián)和大家一起探討一下。營(yíng)銷型網(wǎng)站是指以現(xiàn)代“網(wǎng)絡(luò)營(yíng)銷”理念為核心，以搜索引擎良好表現(xiàn)、用戶良好體驗(yàn)為標(biāo)準(zhǔn)，能夠更好地將訪客轉(zhuǎn)化為顧客的企業(yè)網(wǎng)站。營(yíng)銷型網(wǎng)站應(yīng)該具備：簡(jiǎn)單、方便操作，經(jīng)過(guò)簡(jiǎn)單培訓(xùn)，即可熟悉后臺(tái)，操作方便，更新及時(shí)將企業(yè)動(dòng)態(tài)、活動(dòng)等信息隨時(shí)發(fā)布。
How the enterprise marketing type website construction yourself? Marketing type site what role? Here. Today China luxuries and everyone together discuss. Marketing type site refers to the modern " network marketing " concept as the core, to search engine, good performance, good user experience as the standard, can better visitors into customer enterprise website. Marketing type website should have: simple, convenient operation, after simple training, can be familiar with the background, convenient operation, timely updates will be dynamic, activities and other information published at any time.
對(duì)于中小企業(yè)推廣來(lái)說(shuō)我們所提供的營(yíng)銷型網(wǎng)站建設(shè)的意見(jiàn)必須滿足以下三點(diǎn)要求：
Marketing type website construction for small and medium-sized enterprise promotion, we offer advice must meet the following three requirements:
1、專門(mén)針對(duì)搜索引擎優(yōu)化設(shè)計(jì)，讓你的網(wǎng)站脫穎而出！
1, specifically for search engine optimization design, make your website talent showing itself!
2、良好的用戶體驗(yàn)，更好地將訪客轉(zhuǎn)化為您的顧客！
2, a good user experience, better visitors into your customer!
3、提供網(wǎng)站的同時(shí)提供專業(yè)的網(wǎng)絡(luò)營(yíng)銷顧問(wèn)服務(wù)！
3, at the same time provide a website to provide professional network marketing consultancy services!
那么哪些企業(yè)需要營(yíng)銷型網(wǎng)站呢？
What companies need marketing website?
1、已經(jīng)建站，但客戶找不到自己的網(wǎng)站的企業(yè)
1, has a station, but customers can not find their own site enterprises
2、做了網(wǎng)絡(luò)推廣，但網(wǎng)站留不住人的企業(yè)
2、Do network promotion, but the website does not keep a person enterprises
3、網(wǎng)站訪問(wèn)量很大，但就是不產(chǎn)生定單的企業(yè)
3、The website visit quantity is very big, but is not the order form for enterprises
4、費(fèi)用緊張，希望以更小的投入獲取更大回報(bào)的企業(yè)。
4、The cost of nervous, hope to get more return with smaller investment enterprises.
創(chuàng)新互聯(lián)科技給大家提供一些營(yíng)銷型網(wǎng)站建設(shè)的意見(jiàn)：
Luxuries Chinese technology to provide you with some marketing type website construction:
1、良好的引擎表現(xiàn)：自由修改網(wǎng)站標(biāo)題標(biāo)簽；自由修改網(wǎng)站主頁(yè)關(guān)鍵詞、內(nèi)頁(yè)關(guān)鍵詞；自由修改主頁(yè)描述標(biāo)簽、欄目描述標(biāo)簽。管理方便，改版及運(yùn)用也更方便。
Engine performance is good: the freedom to modify the site title tags; free to modify the home page keyword, page keywords; free to modify the page description tag, description tag. Easy management, revision and application more convenient.
2、首頁(yè)簡(jiǎn)潔大方：簡(jiǎn)潔大方的公司首頁(yè)；幻燈片滾動(dòng)顯示產(chǎn)品特色圖；新聞動(dòng)態(tài)板塊，及時(shí)顯示企業(yè)動(dòng)態(tài)；相關(guān)知識(shí)板塊（產(chǎn)品幫助），及時(shí)發(fā)布使網(wǎng)站處于及時(shí)更新?tīng)顟B(tài)；產(chǎn)品滾動(dòng)圖片；讓訪問(wèn)者直觀瀏覽到產(chǎn)品；版權(quán)處詳細(xì)聯(lián)系方式；訪客直接看到電話等信息。
The home page is concise and easy: concise generous home; slide rolling display product feature map; news dynamic module, display dynamic enterprise timely; knowledge of plate ( help ), timely release of the website is updated; product rolling picture; let the visitors visual browsing products; copyright department contact details; direct visitors to see information such as phone.
3、生成靜態(tài)頁(yè)：給予引擎好的，收錄表現(xiàn)。
Generate static pages: give the best performance of engine, included.
企業(yè)的營(yíng)銷型網(wǎng)站建設(shè)完畢，是否就能等著客戶上門(mén)了呢？創(chuàng)新互聯(lián)提醒大家，網(wǎng)站的建設(shè)只是一個(gè)良好的開(kāi)端，更重要的是執(zhí)行良好的網(wǎng)站推廣，企業(yè)網(wǎng)站必需不斷地對(duì)網(wǎng)站內(nèi)容進(jìn)行更新，對(duì)網(wǎng)絡(luò)營(yíng)銷的策略進(jìn)行調(diào)整與維護(hù)，以保持在網(wǎng)絡(luò)營(yíng)銷中的優(yōu)勢(shì)。只有這樣，企業(yè)的營(yíng)銷型網(wǎng)站最終才成為企業(yè)的超級(jí)業(yè)務(wù)員。
After the marketing type website construction enterprises, whether can wait for customers at the door? Xuancheng luxuries China remind everybody, website construction is a good start, more important is the implementation of good site promotion, enterprise site must be constantly on the website content update, adjustment and maintenance of the network marketing strategy, in order to keep the advantage in network marketing. Only in this way, marketing type site of enterprises will become the super salesman.