如今，網(wǎng)站建設(shè)作為企業(yè)實(shí)現(xiàn)網(wǎng)絡(luò)營(yíng)銷(xiāo)的重要平臺(tái)，引起了人們廣泛的關(guān)注。從單純的宣傳展示到現(xiàn)在的網(wǎng)絡(luò)營(yíng)銷(xiāo)，網(wǎng)站建設(shè)在不斷的改進(jìn)和發(fā)展，其發(fā)展?jié)摿?在不斷的提升。現(xiàn)在市場(chǎng)中最具代表性的就是營(yíng)銷(xiāo)型網(wǎng)站的建設(shè)，這在營(yíng)銷(xiāo)型的企業(yè)中尤為明顯。針對(duì)營(yíng)銷(xiāo)型網(wǎng)站建設(shè)，我們需要制定出一份完整的建設(shè)方案，其解 決方案重點(diǎn)考慮：
Now, website construction as an important platform for enterprise implementation of network marketing, has aroused widespread concern. From pure propaganda show to now network marketing, website construction in continuous improvement and development, its development potential in improving. Construction in the market now is the most representative of marketing type website, this is particularly evident in the marketing type enterprise. According to marketing type website construction, we need to develop a complete construction scheme, the solutions to key consideration:
一、為什么選擇網(wǎng)絡(luò)營(yíng)銷(xiāo)網(wǎng)站
Why choose network marketing website
1、網(wǎng)站在百度搜索不到，前面都是競(jìng)爭(zhēng)對(duì)手的網(wǎng)站?
Site in Baidu search not, is in front of a competitor's site?
2、現(xiàn)在的客戶，搜索的精準(zhǔn)度的范圍越來(lái)越小，有沒(méi)有一個(gè)產(chǎn)品能讓我抓住這些客戶的?
Now customers, range precision and search is small, there is no one can let me seize these customers?
3、百度競(jìng)價(jià)費(fèi)用高我們不怕因?yàn)橛杏唵危唵瘟窟€是太少，有沒(méi)有產(chǎn)品能幫我提高訂單量?
Baidu bidding cost high we are not afraid of because of orders, but orders or too little, have no product can help me improve my orders?
4、線下沒(méi)品牌，公司沒(méi)規(guī)模，但是很想在網(wǎng)上打敗競(jìng)爭(zhēng)對(duì)手，建立網(wǎng)上品牌門(mén)檻?
Line no brand, the company did not scale, but really want to beat the competition on the Internet, online brand threshold?
5、以前用的群發(fā)軟件，成功率低，信息排名不穩(wěn)定，網(wǎng)站排名也沒(méi)變化?
Before using the software, the success rate is low, information ranking is not stable, website ranking also didn't change?
6、網(wǎng)絡(luò)推廣實(shí)實(shí)在在，希望尋找新方式，提升網(wǎng)絡(luò)營(yíng)銷(xiāo)業(yè)績(jī)?
Network promotion actually, want to find new way, improve marketing performance?
7、想請(qǐng)專(zhuān)人來(lái)做營(yíng)銷(xiāo)，但是招人難，用人成本也太高，最關(guān)鍵是不專(zhuān)業(yè);
Want to ask the staff to do the marketing, but hard to recruit, the cost is too high, the key is not professional;
8、很多網(wǎng)絡(luò)產(chǎn)品操作復(fù)雜，效果一般，有沒(méi)有一種操作簡(jiǎn)單，效果超強(qiáng)的產(chǎn)品。
Many network complex operation, the general effect, have a kind of simple operation, the effect of super products.
二、營(yíng)銷(xiāo)網(wǎng)站建設(shè)的解決方案
Solution marketing website construction
營(yíng)銷(xiāo)型網(wǎng)站建設(shè)，是指根據(jù)企業(yè)產(chǎn)品或者服務(wù)的市場(chǎng)定位，不單純從美工與功能的角度，更注重的是從網(wǎng)絡(luò)營(yíng)銷(xiāo)的角度來(lái)制作網(wǎng)站，使得企業(yè)網(wǎng)站的整體 架構(gòu)與搜索引擎的特點(diǎn)相符合，對(duì)搜索引擎更友好，對(duì)用戶訪問(wèn)體驗(yàn)更人性化，有在線客服功能和客戶管理功能，并有流量統(tǒng)計(jì)功能，評(píng)估網(wǎng)絡(luò)營(yíng)銷(xiāo)效果，適時(shí)調(diào)整 網(wǎng)絡(luò)推廣方法。
Marketing type website construction, refers to the enterprise market positioning of the product or service, not from the perspective of art and function in simple, more attention is to make the site from the perspective of network marketing, the characteristics of the overall architecture of enterprise website and search engine is consistent, the search engine friendly, accessible to the user experience more human, online customer service and customer management, and traffic statistics, evaluation of network marketing effect, adjust the network promotion methods.
1、真正的網(wǎng)絡(luò)營(yíng)銷(xiāo)為導(dǎo)向
The true network marketing oriented
營(yíng)銷(xiāo)為主、技術(shù)為輔 傳統(tǒng)網(wǎng)站不營(yíng)銷(xiāo)，除了技術(shù)落后之外，更重要的是思想、理念落后。網(wǎng)站要想起到網(wǎng)絡(luò)營(yíng)銷(xiāo)的作用，關(guān)鍵因素是是否站在營(yíng)銷(xiāo)的高度設(shè)計(jì)。威博先鋒始終奉行“營(yíng)銷(xiāo)為主、技術(shù)為輔”的理念，只建設(shè)真正營(yíng)銷(xiāo)型的企業(yè)網(wǎng)站。
Marketing oriented, technology as traditional website not marketing, in addition to the backward technology, more important is the thought, idea is backward. Web sites are reminded to the role of network marketing, the key factor is whether to stand in the height of design marketing. Webo pioneer always adhere to the "marketing oriented, technology as" concept, only real marketing type enterprise website construction.
2、 真正以用戶為中心的整體設(shè)計(jì)
Truly user centered design
潛在客戶來(lái)到您的網(wǎng)站，如何把客戶留住、如何使客戶產(chǎn)生信賴感、如何刺激客戶產(chǎn)生購(gòu)買(mǎi)欲望、如何建立客戶忠誠(chéng)。企贏001分析其中的關(guān)鍵因素在 于網(wǎng)站的客戶體驗(yàn)，也就是網(wǎng)站是否以客戶為中心，只有以客戶為中心的網(wǎng)站，才能最終取得客戶的青睞。 威博先鋒建設(shè)的網(wǎng)站真正以客戶為中心，每一個(gè)細(xì)節(jié)都反復(fù)推敲、精雕細(xì)琢，真正起到提高客戶轉(zhuǎn)化率，讓您的每一分錢(qián)都物有所值。
Potential customers to your site, how to keep customers, how to make the customer trust, how to stimulate the customers desire to buy, how to build customer loyalty. Enterprise customers to win 001 of the key factors in the web experience, is whether the site to the customer as the center, only the customer centric web site, in order to obtain the favor of customers. Webo pioneer construction site really take the customer as the center, every detail batted, crafted, to increase customer conversion rate, so you every penny is worth.
3、 真正面向搜索引擎優(yōu)化的頁(yè)面設(shè)計(jì)
To search engine optimization design
一個(gè)營(yíng)銷(xiāo)型網(wǎng)站的一個(gè)最基本的特征就是一定要能夠非常容易的讓用戶找到，一個(gè)潛在用戶找不到的網(wǎng)站根本談不上什么營(yíng)銷(xiāo)。
One of the most basic features of a marketing type site is certainly to be able to easily allows users to find, a potential user cannot find the website scarcely any marketing.
4、真正關(guān)注網(wǎng)絡(luò)品牌建設(shè)與推廣
Really focus on building and promotion of network brand
傳統(tǒng)網(wǎng)站所能夠起到的唯一作用也就是展示企業(yè)形象和產(chǎn)品，然而傳統(tǒng)的企業(yè)網(wǎng)站都是技術(shù)人員構(gòu)建，并不懂什么營(yíng)銷(xiāo)，所設(shè)計(jì)的網(wǎng)站僅僅是中看不中 用，更談不上網(wǎng)絡(luò)品牌的建設(shè)和推廣。專(zhuān)業(yè)的建站公司將全面關(guān)注企業(yè)網(wǎng)絡(luò)品牌的建設(shè)和推廣，所建設(shè)的網(wǎng)站能夠真正的融入您企業(yè)的品牌文化和企業(yè)風(fēng)格。
The only effect of traditional web site can play is to show the enterprise image and product, however, the traditional enterprise website is technical staff construction, do not know what the marketing, the site is just useless, not to mention the network brand construction and promotion. Professional site company will fully pay attention to the construction of enterprise network brand and promotion, the website can really integrate into your business brand culture and corporate style.