郵件營(yíng)銷(xiāo)有兩個(gè)痛點(diǎn)，一是郵件能夠到達(dá)客戶(hù)郵箱，而不是被攔截或進(jìn)入垃圾郵箱。二是郵件到達(dá)客戶(hù)郵箱以后能被打開(kāi)，而不是成為從未打開(kāi)的未讀郵件。

今天創(chuàng)新互聯(lián)要分享的就是10封能幫助你提升郵件打開(kāi)幾率的模板，這10個(gè)模板的打開(kāi)幾率能達(dá)到60%甚至更高。大家在給國(guó)外客戶(hù)發(fā)送郵件中可以參考相關(guān)模板，讓更多潛在客戶(hù)有機(jī)會(huì)打開(kāi)你的郵件，有機(jī)會(huì)來(lái)了解你們。

1.如果你想做銷(xiāo)售介紹

如果收件人以前不知道你，給他們一個(gè)和你交談的理由。提及他們的目標(biāo)，并表示你做好了充分的準(zhǔn)備，如果這樣做很多買(mǎi)家就會(huì)做出回應(yīng)。

Are you doubling down on [goal]?

Hi [prospect name],

I checked out your website, and it looks like you might be trying to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a pivotal role in your success.

If you’re unfamiliar with [company], our solution helps businesses in [prospect company’s] space with three main goals:

• [Goal #1]
• [Goal #2]
• [Goal #3]

Are you free in the next few days for a call to discuss [prospect company’s] strategy for [business area]?

Best,

[Your name]

2.如果他們已經(jīng)訪問(wèn)過(guò)你的網(wǎng)站

根據(jù)潛在客戶(hù)的瀏覽行為，你可以知道他們是感興趣的，而且很可能會(huì)認(rèn)真評(píng)估你得解決方案。將自己定位為可信賴(lài)的顧問(wèn)，幫助他們做出決策并回答他們提出的相關(guān)問(wèn)題。

Resource for [business area] questions

Hi [prospect name],

I’m sending this note to introduce myself as your resource here at [company]. I work with small businesses in [prospect company’s] space, and noticed that your colleagues had stopped by our website in the past.

This inspired me to spend a few minutes on your site to gain a better understanding of how you are [handling strategy for busines area]. In doing so, I noticed a few areas of opportunity and felt compelled to reach out to you directly.

[Company] is working with similar companies in your industry, such as X, helping them [accomplish Y], while providing them with the tools to [manage Z].

When do you have 15 minutes to connect today?

Please also feel free to book time directly onto my calendar here: [Meetings link].

Thanks,

[Your name]

3.如果你對(duì)他們來(lái)說(shuō)是陌生人

26 seconds (or less)

Hi [prospect name]

I’ll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)

As a [job title] at [company], I get to speak with people like you about [achieving X]. [Prospect company] is on my radar because we’ve helped a lot of companies in [X space] with [business area].

Could we schedule a 15 to 20-minute call to discuss your strategy for Y — what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you’ll leave with some advice for [business area] that will make an immediate impact.

Best,

[Your name]

4.如果你剛和他們通過(guò)電話(huà)

通過(guò)快速郵件來(lái)強(qiáng)化你之前的語(yǔ)音信息

[prospect name] — just gave you a ring

[Name],

Saw that you were checking out [product], and wanted to give you a quick shout after checking out the [prospect company] site. The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from [product, and share some best practices.

Most of our successful users will have a quick set up like this to get things started in the right direction.

Is there a good time for you today or the next few days? You can book some time directly on my calendar here: [Meetings link].

Best,

[Your name]

P.S. Thought you might like this as well while getting started:

[Helpful link #1]

[Helpful link #2]

5.如果有觸發(fā)事件

趁熱打鐵。當(dāng)你清楚注意到所在領(lǐng)域所發(fā)生的事件，觸發(fā)事件給了你一個(gè)令人關(guān)注的理由來(lái)提升你的可信任度，并提升緊迫性。

[Congrats on X, connection to Y]

Hi [prospect name],

Your [LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague] inspired me to reach out. Other staffing firms like A, B, and C leverage [product] to [accomplish X and Y].

Within six months of working with [company], client [saw X results]. I’d be happy to share a few ideas about how [prospect company] could accomplish the same.

If you’re open to it, when would be a convenient time to chat? Say, [XYZ time]?

[Your name]

6.當(dāng)他們要求演示

此類(lèi)郵件可以幫助你和潛在客戶(hù)建立聯(lián)系并確立以后發(fā)展的正確期望。如果在實(shí)質(zhì)性產(chǎn)品討論之前，他們還沒(méi)有做好他們公司和目標(biāo)的討論準(zhǔn)備，他們可能就會(huì)變得不耐煩。

Showing you around [product]

Hi [prospect name],

I noticed you requested a demo of [product]. I work with companies in your area, and my goal is to be helpful during your evaluation process.

Our demos are two parts. The first is a conversation focused around helping me to understand what you’re hoping [company] can help with, as well as your strategy and goals in general, so then I can customize your demo accordingly.

To get started, you can book time on my calendar here: [Meetings link].

Looking forward to connecting,

[Your name]

7.如果他們使用你提供的免費(fèi)工具或產(chǎn)品試用版

幫助你的潛在客戶(hù)通過(guò)免費(fèi)注冊(cè)或使用得到產(chǎn)品的大效應(yīng)。這樣不僅可以幫助用戶(hù)看到你的產(chǎn)品價(jià)值，而且可能還會(huì)影響到客戶(hù)的購(gòu)買(mǎi)標(biāo)準(zhǔn)。

X people on your team using [product]

Hi [prospect name]

Saw that [prospect company] is using [tool] and your team currently has [X number of] people accomplishing [Y]. I’m happy to share some best practices related to our products with you and the team. There are also a number of features we use with [product], that might be helpful for you or some colleagues. Also noticed [unique aspect of business].

Please pick a time on my calendar that works best for you and I’ll follow up: [Meetings link].

– [Your name]

8.如果他們打開(kāi)你的郵件但從不回復(fù)

潛在客戶(hù)對(duì)了解更多是感興趣的，至少他們讀了你的信息。也許他們是太忙，也許是他們的興趣程度還不夠，所以沒(méi)有給你回復(fù)。通過(guò)對(duì)你公司提供解決方法的闡述或者提供演示，重新和客戶(hù)建立對(duì)話(huà)。

Helping your team accomplish x

Following up on my last email, I wanted to see if [increasing X, decreasing Y] was something you’d be interested in discussing.

[Company] offers tools for [business area] that include the following:

• [Feature #1 and why it’s helpful]
• [Feature #2 and why it’s helpful]
• [Feature #3 and why it’s helpful]

I’d be happy to give you a brief walk-through of the tools so you can evaluate whether there might be a broader application to leverage these tools at your company.

What do you think?

[Your name]

9.如果他們?nèi)匀粵](méi)有回應(yīng)

沒(méi)有任何回應(yīng)？在你放棄這個(gè)潛在客戶(hù)之前，通過(guò)他們的方式發(fā)送一些資源。你會(huì)增加價(jià)值，同時(shí)提醒他們你的工具可以像他們的競(jìng)爭(zhēng)對(duì)手一樣解決一個(gè)緊迫痛點(diǎn)。

Resources used by [competitor #1] and [competitor #2]

Hi [prospect name]

Following on my previous email, as they have a tendency to slip through the cracks. At the very least, I wanted to provide you with the top resources that your peers at other [prospect’s industry] companies found helpful:

• [Helpful link]
• [Case study]

Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with [prospect company’s] 2017 strategy? Just book some time on my calendar here: [Meetings link]

[Your name]

10.如果他們變黑了

這種輕松的郵件讓買(mǎi)家有改變主意的可能。這可以使他們重新回到對(duì)話(huà)而不用感到愧疚。

Not as bad as an awkward first date

Hi [prospect name],

But it still stings Sounds like we weren’t meant for each other. But I wanted to reach out to you one last time. I have a few suggestions on how [prospect company] can [accomplish X and Y]. If I don’t hear back, I’ll assume that the timing isn’t right.

In the meantime, here are two [links, resources] I thought you might [enjoy, find value in] because [reason why they’re relevant]:

• [Link #1]
• [Link #2]

Best,

[Your name]

分享題目：10個(gè)常見(jiàn)打開(kāi)率高達(dá)60%的郵件模板
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