企業(yè)網(wǎng)站現(xiàn)在已經(jīng)成為互聯(lián)網(wǎng)的主力軍，畢竟企業(yè)相對于個人而言，無論從實力和財力都要遠遠超過個人，一旦企業(yè)網(wǎng)站發(fā)力運營，其影響力是不容小視的，可是企業(yè)網(wǎng)站畢竟剛剛從傳統(tǒng)的展示平臺過渡到以運營為主的營銷平臺，之間的區(qū)別還是很大的，所以很多企業(yè)在運營方面出現(xiàn)各種各樣的問題，特別是在SEO優(yōu)化方面，往往成為制約企業(yè)網(wǎng)站發(fā)展的瓶頸，那么如何才能夠做好企業(yè)網(wǎng)站的UEO優(yōu)化建設呢?
Enterprise web site has now become the main force of the Internet, after all enterprise relative to the individual character, no matter from strength and financial capacity are much more personal, once the enterprise website with the power operation, its influence is not negligible, but the enterprise website after all just from traditional display platform in operation of the transition to give priority to marketing platform, the difference between is very big still, so many enterprise in the operation of a wide variety of problems, especially in SEO optimization, often becomes the bottleneck of restricting enterprise web development, so how to do well the UEO optimization construction enterprise web site?
一：網(wǎng)站布局兼顧SEO優(yōu)化和美觀(The web site layout optimization and beautiful both SEO)
很多公司網(wǎng)站特別喜愛把網(wǎng)站打扮的花枝招展，大量運用flash，java小程序等等，這些技術(shù)，現(xiàn)在已經(jīng)成為邊緣的網(wǎng)站技術(shù)，看起來能夠增強網(wǎng)站的美觀性，但實際上卻成為網(wǎng)站SEO優(yōu)化的瓶頸，實際上網(wǎng)站美觀主要就是簡約，干凈整潔，絢麗的畫面是幫不了什么忙的，為了提升網(wǎng)站SEO優(yōu)化效果，應該做好網(wǎng)站關鍵詞的分布，布局要合理規(guī)范，另外網(wǎng)站上應該多使用文字，這樣更容易被搜索引擎抓取!只有這樣才能夠成為一個基本合格的企業(yè)網(wǎng)站!
Many company website especially love to dress up the web site of the beautifully dressed, a large number of applying flash and Java small program and so on, these technologies, has now become the edge website technology, look can enhance the beautiful sex of website, but actually it is to become a site the bottleneck of SEO optimization, and in fact the main web site is beautiful and simple, clean and neat, gorgeous screen is won't be of much help, in order to improve website optimization effect SEO, should be prepared to web site keywords, the distribution of layout to reasonable norm, another web site should use more words, so that it can easily be search engine grab! The only way to become a basic qualified enterprise website!
二：企業(yè)網(wǎng)站三要素的選擇(The choice of the three key elements of the enterprise website)
做好網(wǎng)站標題，關鍵詞和描述這三個要素，主要分成兩個方面來做，一個是首頁，一個是欄目頁，對于首頁而言，通常使用企業(yè)名稱作為網(wǎng)站制作的標題，看起來沒有什么問題，可是這樣無疑會縮小了企業(yè)網(wǎng)站的搜索范圍，所以更好的方法就是將網(wǎng)站的關鍵詞，長尾關鍵詞和企業(yè)名稱放在一起，作為網(wǎng)站的標題，這樣就能夠增加搜索范圍的同時，還能夠讓用戶更為精準的找到網(wǎng)站，當然對于關鍵詞和描述這兩個方面，基本上和標題類似，一定要抓住主要方面，發(fā)揮長尾關鍵詞優(yōu)勢!
Make your web site's title, keywords and describe the three elements, mainly divided into two aspects, one is the home page, is a column page, for home page is concerned, often use enterprise name as the title of the production site, did not appear to have what problem, but it will no doubt be narrowed the scope of the enterprise web site search, so better way is to the site keywords, long tail keywords and enterprise name put together, as the title of the website, this increases the search range at the same time, still can let users more accurate find web site, of course, for keywords and describe the two aspects, and basically and title similar, we must focus on major aspects, play long tail keywords advantage!
而對于網(wǎng)站欄目頁的標題，關鍵詞和描述的設定，當然也需要遵循一定的原則，比如一個欄目就是一個關鍵詞，相關的內(nèi)容就是圍繞這個關鍵詞來做，好是欄目標題是首頁標題的拓展，千萬不能夠是一樣，對于描述和關鍵詞也是一樣!
And for the title of the page web site columns, keywords and description of the set, of course, also need to follow some rules, such as a column is a key words, related to the content that surrounding the keywords to do, it's best to columns of the title of the page title is expanding, must not to is, to describe and key words is the same!
三：關鍵詞的分布和密度(The distribution of keywords and density)
對于企業(yè)網(wǎng)站而言，其實關鍵詞的密度是很容易就能夠控制在合理的范圍內(nèi)，比如2%到8%之間，因為在涉及到公司業(yè)務介紹的時候，很容易就能夠控制關鍵詞，可是如果不注意控制，那是很難實現(xiàn)合理的關鍵詞密度的!通常關鍵詞密度嚴重稀薄，或者關鍵詞密度嚴重堆砌都是不利于網(wǎng)站優(yōu)化的!
For the enterprise website is concerned, in fact the density of key words is easily able to control in the reasonable scope, for example, 2% to 8% between, because when it comes to the company business presentation, it is easy to control key words, but if you don't pay attention to control, it is difficult to realize reasonable keyword density of! Usually keyword density serious thin, or keyword density is not serious to stack the optimized your site!
四：企業(yè)網(wǎng)站終極優(yōu)化攻略(The enterprise website ultimate optimization strategy)
其實上面三個方面是給接下來的SEO優(yōu)化工作進行的鋪墊，做好上面三個方面也是企業(yè)網(wǎng)站優(yōu)化的基礎，接下來就要分析一下企業(yè)網(wǎng)站的優(yōu)化技巧!其實對于企業(yè)網(wǎng)站優(yōu)化技巧而言，實際上是重劍無鋒，大巧若拙!
In fact it is to give the next three aspects of the optimization SEO matting, well above three aspects are the foundation of the enterprise web site optimization, then analyze the enterprise website optimization technique! Actually to enterprise web site optimization technique is concerned, is actually heavy jian with no edge, pride apes humility.
其一就是做網(wǎng)站外鏈，在SEO優(yōu)化行業(yè)，有個名言就是內(nèi)容為王，外鏈為皇，可隨著搜索引擎算法的不斷調(diào)整，現(xiàn)在的外鏈不僅僅要求具備高質(zhì)量，而且還要具備多元化，所以現(xiàn)在做外鏈的難度已經(jīng)越來越高，不過企業(yè)網(wǎng)站只要將網(wǎng)站外包給專業(yè)的網(wǎng)站建設公司，利用建站公司的資源優(yōu)勢，還是能夠很好的做好企業(yè)網(wǎng)站的外鏈工作的!
One is to do the website chain of SEO optimization industry, a famous is content for the king, and the chain for huang, may along with search engine algorithm constantly adjust, now of the chain requires more than a high quality, but also to have diversity, so now do the difficulty of the chain has been more and more high, but the enterprise website as long as the website will outsource to the professional website construction company, using the site of the company resources advantage, still can very good good enterprise web site outside of work of the chain!
其二就是做好網(wǎng)站內(nèi)容持續(xù)的更新，這是網(wǎng)站優(yōu)化的根本，企業(yè)網(wǎng)站最容易失敗的地方就在于網(wǎng)站的內(nèi)容建設，有的網(wǎng)站內(nèi)容常年不更新，哪怕把前面三個做到極致，那對于網(wǎng)站優(yōu)化也起不到絲毫的作用，可見網(wǎng)站內(nèi)容建設的重要性，當然在網(wǎng)站內(nèi)容建設的時候，一定要遵循規(guī)律性原則，千萬不能夠三天打魚兩天曬網(wǎng)!否則也不會起到很好的SEO優(yōu)化效果!
The second is to do well website content continuous updates, this is the root of the web site optimization, enterprise web site where the most prone to failure is that the content on the website construction, some web site content perennial not update, even if the previous three do acme, the optimization for the website also played less than any role, visible website construction importance, of course in the website construction of time, must follow the regularity principle, must not able to three days fishing nets are spread two days! Otherwise wouldn't have very good SEO optimization effect!
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