你有沒有遇到過網(wǎng)站建設(shè)已經(jīng)好幾天了，流量還是那么少，一個新手，網(wǎng)站建設(shè)苦。沒人教也沒得問，一片模糊，有沒有？然后你會去百度，百度上關(guān)于新手如何建站的文章挺多，但并沒有去細(xì)化，讓新手站長真正了解建站初期哪些該做好，哪些是該避免的地方。小曾也是新手，建站初期走過很多彎路，也頗有些心得。所以，為了能使廣大草根站長少走彎路，用最短的時間做出好的站，今天就跟大家分享一些建站前的準(zhǔn)備工作及自己的一些心得體會。
Have you met the website construction has been a good few days, still so small flow, a novice, good hard. Nobody taught never to ask, a blur, is there? Then you will go to Baidu, quite a lot about how new site article Baidu, but did not go to the refinement, let the novice webmaster to truly understand the early site what do, what is the avoidance of place. Xiao Zeng is a novice, early site through many tortuous paths, also have quite some experience. So, in order to enable the broad masses of careless root stationmaster detours, make the best of the station with the shortest time, today to share some links some preparations and their experience.
其實(shí)如果作為一個普通站長，這個問題應(yīng)該很好回答。
In fact, if as an ordinary webmaster, this issue should be a very good answer.
一、想好關(guān)鍵詞(Think good keywords)
選擇了一個正確的關(guān)鍵詞。標(biāo)題是網(wǎng)站的靈魂，營銷型網(wǎng)站建設(shè)的內(nèi)容都應(yīng)圍繞標(biāo)題去擴(kuò)展。建站前，必需充分尋找適合自己網(wǎng)站定位的關(guān)鍵詞，新站就選指數(shù)穩(wěn)定，且競爭不激烈的詞。查指數(shù)可用百度指數(shù)、百度推廣的關(guān)鍵詞挖掘來尋找。此外，還得分析競爭對手的實(shí)力，看看是否有望做到百度首頁及該關(guān)鍵詞競價的數(shù)量，具體可用相關(guān)站點(diǎn)功能來檢查關(guān)鍵詞的競爭激烈水平。
Select an appropriate keywords. The title is the soul of the website, marketing type website construction contents should be built around the title to expand. Station, must look for keywords for your website localization, new sites chosen exponential stability, and the competition is not fierce word. Check the index keywords Baidu Baidu promotion, mining available index to find. In addition, to analyze the strength of competitors, have a look whether to do home page and the number of Baidu keyword bidding, specifically available related site function to check the keywords competition level.
二、描述吸引人(Describe an attractive)
一定不可堆徹關(guān)鍵詞，關(guān)鍵詞選好了就得想網(wǎng)站描述了。網(wǎng)站描述是給用戶看的，所以一個好的網(wǎng)站描述對用戶體驗(yàn)至關(guān)重要。描述要符合網(wǎng)站內(nèi)容，為了SEO可把主關(guān)鍵詞重復(fù)2遍。另外，為使描述要能吸引客戶，要在描述中添加一些誘人語句，如小曾的小站添加了“廣西國內(nèi)免備案空間，即開即用，無需等待”口號，還可用棱形、五角星等特殊符號來著重突顯，還要記得把宣傳口號放在前72個字符以內(nèi)，網(wǎng)站的keyword可填三個主關(guān)鍵詞，同樣不能堆徹，如果實(shí)在不會選擇可空著不填。一旦標(biāo)題、描述、和關(guān)鍵詞填好之后不可輕易變化。小曾的小站就是因?yàn)楫?dāng)初選詞不慎改動了標(biāo)題和描述，而被百度延長了收錄時間。
Must not be piled keywords, the keywords selected must want to website describes the. Description of the site is for the user to read, so a good description of the site is of vital importance to the user experience. Description should comply with the content of the website, in order to SEO the master key is repeated 2 times. In addition, in order to make the description will be able to attract customers, to add some intriguing statement in the description, such as the Xiao Zeng station added "Guangxi home free for the record space, plug and play, no need to wait for the" slogan, also used prismatic, star and other special symbols to emphasize highlight, also remember the slogan put within before 72 characters, the website keyword can fill three main keywords, the same can not be piled, if you choose not to be empty. As soon as the title, description, and the key words fill can not easily change. Xiao Zeng station is because the original word inadvertently changed the title and description, and prolongs the time Baidu included.
三、域名要簡練(The domain name should be concise)
可圍繞網(wǎng)站名稱選域名，可由網(wǎng)站名稱拼寫而來。域名要簡練好記，能夠給客戶較深印象。購買域名時，不能貪便宜去選一些境外域名，說不定哪天就會被封掉。小曾選擇的免備案域名，價格還行，售后到現(xiàn)在沒出現(xiàn)問題。也可以去淘寶找代理購買的域名，價格廉價又正規(guī)安全。
Around the site name domain name, spelled by the site name and. The domain name should be concise and easy to remember, to be able to give the client a deep impression. Buy a domain name, not easy to choose some overseas domain, perhaps one day will be blocked. Record the domain name, free Xiao Zeng chose the price line, customer service to the present no problems. Can go to Taobao look for agents buy domain name, price cheap and regular safety.
四、空間要穩(wěn)定(Stable space)
一個不好的空間會導(dǎo)致降權(quán)或者K站，選空間是建站的重中之重。這點(diǎn)小曾頗有感觸。當(dāng)初為了廉價和免備案去南寧淘寶買了個香港空間，剛開始那叫一個爽，速度超快，但等過了半個月的投訴期后，空間速度越來越慢，還經(jīng)常拋錨，導(dǎo)致我新站百度遲遲不收錄，無奈只能換空間。第二個空間是所謂的國內(nèi)免備的價格也才二百不到但也經(jīng)常出現(xiàn)打開速度慢、打不開等現(xiàn)象。直到換成現(xiàn)在的海外免備案服務(wù)器，買的價格也差不多，空間速度快又穩(wěn)定，而且售后不錯。所以，買空間一定要選擇一些知名品牌空間商。這要提醒新手站長，由于大家都想低成本創(chuàng)業(yè)，買不起VPS但又想讓網(wǎng)站臨時發(fā)展，所以好選用國內(nèi)的免備案空間。因?yàn)閭浒副容^繁瑣時間又長，備案期間網(wǎng)站必需關(guān)閉，影響網(wǎng)站正常上線。
Not a good space will lead to drop right or K stand, the space is the priority among priorities station. This is Xiao Zeng feeling. At the outset to cheap and free for the record to the Nanning Taobao bought a Hongkong space, at the beginning of what a cool, super fast, but after half a month after the period of complaints, space more and more slowly, but also often broke down, leading to my new sites Baidu has not included, but only for the space. The second space is the so-called domestic free preparation price is only less than two hundred but also often appear open speed slow, not open phenomenon. Until the change now overseas free registration server, buy the price or less the same, space speed and stability, and good customer service. Therefore, we must choose some well-known brands of space business to buy space. This should remind the novice webmaster, because everyone wants to low-cost business, can not afford to buy VPS but want a website temporary development, so the best choice for non domestic space. Because of the record is more complicated and long time, the record must be closed down during the website, website normal on-line.
六、模板盡量稀有(Template to rare)
好找一個獨(dú)一無二的模板，自己不會仿站的可以去淘寶找一些購買人數(shù)較少的模板。小曾用的模板就是花了10塊錢淘寶上買的，目前還沒發(fā)現(xiàn)雷同的。不要去貪圖免費(fèi)的人氣高的模板，不要錢的用的人往往是最多的。
It is best to find the one and only one template, not imitation station can go to Taobao find some people buy less template. Xiao Zeng used the template is spent 10 dollars bought on Taobao, also did not find the same current. Don't go for free high popularity of the template, with people not money is often the most.
七、規(guī)劃好布局(Planning layout)
文章模塊的名稱為分類目錄名，首頁加上了隨機(jī)顯示的熱門標(biāo)簽。要注意的網(wǎng)站的分類目錄URL一定要短，而且不要隨便修改，不然會在搜索引擎中造成很多死鏈。如果你網(wǎng)站不是每天更新的話，就加一個隨機(jī)文章模塊帶動更新。最后，底部的全站鏈接不要指向首頁，應(yīng)該指向?qū)?yīng)的分類目錄，而且不要跟分類目錄的名稱一樣，不然會有過度優(yōu)化的嫌疑。
The name of the module for the directory name, home plus the hot tag to display random. Category URL should pay attention to the site must be short, but not to change, or it will cause a lot of dead catenary in search engine. If your site is not updated daily, add a random article module to update. Finally, the bottom of the station the links do not point to the home page, catalog should point to the corresponding, and names don't classified catalogue, otherwise there will be suspected of excessive optimization.
八、合理利用插件(Rational use of plug-in)
備份插件可以防止你數(shù)據(jù)因異常情況而丟失。百度地圖和谷歌地圖的作用就不多講，由于筆者建站用的WP這里主要針對WP說一下。WP網(wǎng)站做SEO有四個必備插件。大家可去問度娘。這里說下allinonseo作用也略過，重點(diǎn)講一個嚴(yán)重的誤區(qū)。用了該插件可以發(fā)現(xiàn)，文章的分類目錄和文章名每篇都會帶上網(wǎng)站標(biāo)題，以致出現(xiàn)大量的關(guān)鍵詞重復(fù)，這樣的過度優(yōu)化會導(dǎo)致百度不收錄文章，嚴(yán)重的還會K站。筆者當(dāng)初就因此而導(dǎo)致高質(zhì)量原創(chuàng)文章不收錄，最后在老師的點(diǎn)撥下才走上正途。解決方法就是把該插件設(shè)置里的各項(xiàng)Format豎線后面都改為-加網(wǎng)站名稱即可。此外，新站剛上線建議使用WP-CopyRight防復(fù)制插件來防止原創(chuàng)文章被盜，雖然通過瀏覽器依舊能盜取，但大大增加了偷盜難度。還可使用Gzip壓縮CSS文件來增加網(wǎng)站打開速度。WP特點(diǎn)就是強(qiáng)大的插件功能，所以為了滿足自己的建站需要，可尋找各類好用的插件。但記得插件好不要超越10個，不然會影響網(wǎng)站訪問速度。
Backup plugins can prevent you from missing data anomalies. Baidu and Google map map function is not to say, as the author website with WP here mainly for WP say. WP do SEO have four necessary plug-in. You can ask the mother. Here said the allinonseo effect also skip, focus on a serious mistake. The plug-in can be found, the classification and the name of each will be on site title, resulting in a large number of keywords to repeat, this will lead to excessive optimization baidu not included the article, will be a serious K station. The author would therefore lead to high quality original articles not included, in the teacher under the direction to go on the right way. Solution is to put the plug-in settings in the Format to add a behind the site name. In addition, new online is recommended to use the WP-CopyRight copy protection plug to prevent the original article is stolen, although through the browser can still steal, but greatly increased the difficulty of theft. You can also use the Gzip compressed CSS files to increase the site open speed. WP features is a powerful plugin function, so in order to meet their need to build, can find all kinds of useful plug-ins. But remember the plugin should not exceed 10, otherwise will influence the website access speed.
九、做好偽靜態(tài)和robots(Do a good job of pseudo static and robots)
Xp空間的偽靜態(tài)繁瑣一點(diǎn)，動態(tài)頁面有利于蜘蛛抓取。需要寫一個httpd.ini文件，如果是linux空間直接改自定義鏈接就行了。具體方法在這就不贅述了，度娘會告訴你需注意的。做了偽靜態(tài)之后會導(dǎo)致蜘蛛重復(fù)抓取偽靜態(tài)頁和動態(tài)頁面，此時就需要寫個robots.txt文件禁止抓取動態(tài)頁。所以，上線初期就得寫好一個robot文件來限制蜘蛛亂跑，具體方法也可參照百度。
The Xp space of the pseudo static a bit complicated, dynamic pages for spiders crawl. Need to write a httpd.ini file, if it is Linux space directly to the custom links on the line. The specific method in which not much, mother will tell you need to pay attention to. After doing pseudo static will cause the spider repeat grab pseudo static pages and dynamic pages, you need to write a robots.txt file banned grab dynamic pages. So, the early online to write a robot file to limit the spider run, specific methods can also refer to baidu.
十、注重用戶體驗(yàn)(Pay attention to the user experience)
想賺錢就必需讓客戶在站上找到自己需要的產(chǎn)品，相信絕大部分站長做站都是為了賺錢。所以，不能為了SEO網(wǎng)站優(yōu)化而去SEO，要為客戶而去SEO。如果你沒做好用戶體驗(yàn)，不能讓流量轉(zhuǎn)化為定向流量，那么再多的流量都是無用功的。很多新手站長覺得寫文章難，就去采集和偽原創(chuàng)，這樣的文章用戶體驗(yàn)是極差的即使要偽原創(chuàng)，也要圍繞自己的網(wǎng)站主題來寫，要讓客戶能看懂，這樣才是真的好。現(xiàn)在度娘智商也高了不要采取作弊手段，做垃圾站早晚要被槍斃，只有做優(yōu)質(zhì)高用戶體驗(yàn)的站才是SEO唯一出路。
Want to make money, must let customers find the products they need at the station, I believe the vast majority of the webmaster do stand are to make money. So, don't go to SEO SEO website optimization, for customers to SEO. If you don't do the user experience, not to flow into the directional flow, then the more traffic is futile. Many new Adsense feel difficult to write articles, acquisition and pseudo original, so the user experience is poor even if the pseudo original, also to focus on your own web site theme to write, let the customer can understand, this is really good. Now the degrees Niang IQ is high not cheating, do dumpster sooner or later will be shot, only high quality user experience is the only way station SEO.