隨著網(wǎng)互聯(lián)網(wǎng)飛速發(fā)展和普及，SEO優(yōu)化競(jìng)爭(zhēng)愈演愈烈，已經(jīng)進(jìn)入到了前所有為的“革命時(shí)代”。作為一名網(wǎng)站SEO優(yōu)化人員，我們要把優(yōu)化的重心轉(zhuǎn)到站內(nèi)優(yōu)化上，站內(nèi)優(yōu)化的內(nèi)容并不是局限在內(nèi)鏈和內(nèi)容更新，做好UEO才是未來(lái)SEO優(yōu)化者努力的方向。所謂UEO即用戶體驗(yàn)優(yōu)化，一個(gè)將用戶體驗(yàn)做到極致的站點(diǎn)往往會(huì)更容易獲得排名。
With the rapid development and popularization of Internet network, SEO optimization competition intensified, have entered the promising before "revolution". As a web site SEO optimization personnel, we want to turn in the center of gravity of the optimization station optimization, the optimization of the content in the station and not limited in chains and contents to update, completes the UEO is the future direction of the optimization SEO effort. The so-called UEO namely user experience optimization, a user experience will be the ultimate site will often easier to obtain ranking.
其實(shí)SEO與UEO的關(guān)系是相輔相成的，SEO負(fù)責(zé)將網(wǎng)站的關(guān)鍵詞排名推到搜索引擎的前面，但想長(zhǎng)久的希望自己的網(wǎng)站能穩(wěn)定在搜索引擎，我們需要做好UEO。因?yàn)槲覀兺ㄟ^(guò)SEO的手段只能將網(wǎng)站推到搜索引擎的前兩頁(yè)，即便一個(gè)網(wǎng)站在競(jìng)爭(zhēng)中脫穎而出排到搜索引擎的首頁(yè)。其實(shí)這時(shí)候搜索引擎對(duì)你網(wǎng)站的考驗(yàn)才剛剛開(kāi)始。那這些考驗(yàn)到底是什么呢，其實(shí)百度統(tǒng)計(jì)里面說(shuō)的很清楚，你網(wǎng)站的跳出率啊，停留時(shí)間，用戶的忠誠(chéng)度等等之類(lèi)的。其實(shí)這些就是檢驗(yàn)一個(gè)網(wǎng)站的UEO。
In fact UEO relationship with SEO complement each other, SEO is responsible for the site keywords ranking will be pushed to the front of the search engine, but want to long hopes his web site in the search engine to stability, we need to be UEO. For we through the means of SEO can only push to the search engine's web site before two pages, even if a web site from the competition row to search engine on the front page. In fact this time search engine on your web site test is only just beginning. That these test what would, in fact, baidu statistics inside said very clear, your website's jump out rate ah, stay, customer loyalty, and so on and so on. But this is the test of a UEO web site.
如果你的網(wǎng)站利用SEO技術(shù)把關(guān)鍵詞排名推上去，而用戶體驗(yàn)很糟。人家來(lái)了就跑，不能解決用戶的問(wèn)題或者是說(shuō)沒(méi)有吸引用戶的內(nèi)容。那么這樣的網(wǎng)站自然搜索引擎通到各種數(shù)據(jù)分析到的話，不管你的SEO手段多厲害，外鏈多強(qiáng)大。都是沒(méi)有用的。
If your web site use the keywords ranking SEO technology to push up, and the user experience is very bad. The somebody else will run, cannot solve the problem of users or is not attract the content of the users said. So this website natural search engine sense to all kinds of data analysis to it, regardless of your SEO means more than bad, how strong the chain. Are of no use.
在筆者看來(lái)，SEO和UEO是相輔相成的關(guān)系存在，SEO是搜索營(yíng)銷(xiāo)最基本最廉價(jià)的手段和方法，現(xiàn)在很多網(wǎng)站優(yōu)化人員都是為了搜索引擎排名而SEO，完全的忽視了UEO的重要性，這個(gè)是非常不可取的。
In the author opinion, SEO and UEO is complementary relationship exists, SEO is search marketing the most fundamental and most cheap means and methods, now a lot of web site optimization personnel are all in the search engine rankings and SEO, completely ignored the importance of UEO, this is very not advisable.
網(wǎng)站UEO是針對(duì)用戶而進(jìn)行的優(yōu)化策略，可以有效的增加網(wǎng)站PV，減少跳出率，增加產(chǎn)品轉(zhuǎn)換率。多傾聽(tīng)用戶的心聲，了解用戶的需求，從根本上解決用戶的問(wèn)題，這樣做可以使網(wǎng)站更加符合用戶體驗(yàn)，更加人性化，并且有效的提升了網(wǎng)站粘合度。
Site UEO is based on the user and optimization of strategy, can effectively increase the website PV, reduce the rate of jump out, to increase product conversion rates. Listen to the voice more users, understand the needs of the users from the fundamental solution to the problem of users, such doing can make web site more in line with the user experience, more human, and can effectively enhance the website bonding degree.
SEO方面的東西都說(shuō)爛了，今天就好好的跟大家說(shuō)說(shuō)如何提升網(wǎng)站的UEO,那么如何進(jìn)行有效的用戶體驗(yàn)優(yōu)化呢？在下面，筆者就給大家簡(jiǎn)單分享提升用戶體驗(yàn)的幾個(gè)方法供大家參考：
SEO aspects of it all say terrible, and today is a good tell us about how to improve the UEO web site, so how to carry out the effective user experience optimization? In the following, the author gave you simple user experience of ascension to share a few methods for your reference:
一、你的網(wǎng)站風(fēng)格是否符合你的行業(yè)特征
Your website conform to your industry style characteristics
網(wǎng)站制作就如同你的穿衣打扮，要充滿自己的性格和風(fēng)采。但是這種性格和風(fēng)采的穿著符合你的職業(yè)特征嗎？網(wǎng)站也一樣，你的網(wǎng)站是科技類(lèi)的但是用了娛樂(lè)類(lèi)風(fēng)格的網(wǎng)站模板，丟失了科技網(wǎng)站中應(yīng)有的嚴(yán)肅嚴(yán)謹(jǐn)?shù)娘L(fēng)格，我相信這樣的網(wǎng)站用戶是不會(huì)喜歡的。所以說(shuō)，網(wǎng)站的界面風(fēng)格一定要符合你行業(yè)的特征。以上第一點(diǎn)和第二點(diǎn)都是從功能上我們要使用戶喜歡。但更為重要的還是第三點(diǎn)。
The website production is like your dress will be filled with his own character and style. But this character and style dress with your professional feature? Website is the same, your site is the--but with the use of the entertainment kind of style website templates, lost in the science and technology should be serious website rigorous style, I believe this web site users won't like. So, the website interface style must meet the characteristics of your industry. Above the first point and the second point is from the function to the customer like us. But even more important still is the third point.
二、網(wǎng)站的風(fēng)格和美工
The website's style and artists
如果你的訪客主要是女性用戶喜歡浪漫和時(shí)尚，那你的網(wǎng)站主題顏色以及網(wǎng)站的LOGO部分就要符合這些受眾的喜好。網(wǎng)站的色調(diào)就要用時(shí)尚浪漫一些的，比如粉色或者紫色。當(dāng)然美工方面是不是很高，用戶是不是很喜歡你網(wǎng)站的風(fēng)格。
If your visitor is mainly users like romance and fashion women, that your site theme color, and websites will meet the audience LOGO part of be fond of. The website will use of fashionable romance tonal some, such as pink or purple. Of course the artists whether high, the user is very like your website's style.
三、網(wǎng)站的實(shí)用性
Website the practicability of
一個(gè)網(wǎng)站光好看也是沒(méi)用的，對(duì)用戶來(lái)說(shuō)最重要的一點(diǎn)就是你網(wǎng)站要對(duì)它有價(jià)值。比如你網(wǎng)站有一些小的應(yīng)用，比如你網(wǎng)站有功能可以轉(zhuǎn)化 不同的字體，比如繁體字以及火星文等等，類(lèi)似這種對(duì)用戶有價(jià)值的東西，用戶才會(huì)記住你的網(wǎng)站，這種用戶的忠誠(chéng)度和回訪度就會(huì)高。這些數(shù)據(jù)是會(huì)被搜索引擎看在眼里的，只要這些數(shù)據(jù)不斷的提升，你的排名你的權(quán)重也會(huì)不斷的提升。
A website is useless light good-looking, for users the most important is your web site to it has value. For instance you website has a few little applications, such as the ability to your site into a different font, such as traditional Chinese characters and Mars, and so on, similar to the user anything of value, the user will remember your site, the customer loyalty and return degrees will be high. These data will be search engines to see in the eye, as long as these data constantly improve, your ranking your weight unceasingly will also ascension.
四、優(yōu)秀的內(nèi)容永遠(yuǎn)是SEO中的王道
Excellent content is always the kingly way SEO
眾所周知，網(wǎng)站持續(xù)的更新原創(chuàng)內(nèi)容會(huì)得到搜索引擎的認(rèn)可，無(wú)論在收錄、還是快照、還是排名都會(huì)有很大的提升。同樣，每天定時(shí)定點(diǎn)的更新也會(huì)使用戶喜歡，比如筆者的網(wǎng)站，不可能每天都更新原創(chuàng)文章，那我就在內(nèi)頁(yè)搭建了一個(gè)網(wǎng)絡(luò)文摘，保證每天都有高質(zhì)量的文章更新，這樣讀者和蜘蛛就不會(huì)視覺(jué)疲勞了。當(dāng)然更新的內(nèi)容肯定不要是偽原創(chuàng)或者是語(yǔ)句不通，上句不接下句的，這樣的內(nèi)容也許可以欺騙的了蜘蛛，但是用戶肯定會(huì)馬上關(guān)閉網(wǎng)頁(yè)，平白增加了網(wǎng)站的跳出率。最后總結(jié)一下就是內(nèi)容要保持更新，內(nèi)容質(zhì)量一定要把好關(guān)。
As is known to all, the website continuous updates original content will get the search engine's approval, no matter in included, or snapshots, or ranking can have a big ascension. Also, every time the update will also designated the customer like, for example, the author's website, can't update essays on every day, that I was in the inside pages built a network abstract, ensure the high quality of every day the update, so readers and spiders will not visual fatigue. Of course the content of the update is sure don't fake original or statements impassability, the sentence to out of the sentence, such content may deceive spiders, but users will immediately shut down web page, for no reason increased the rate of web site jumped out. To summarise is content to keep updated, content quality must be a good close.
最后總結(jié)，現(xiàn)在注意SEO的人太多，而聊UEO的人太少，本文旨在交流探討，因?yàn)閷?duì)于SEO和UEO的理解因人而異，也因網(wǎng)站而異，但最終的核心是不變的，那就是SEO和UEO是需要并行的，這兩者獨(dú)立發(fā)展都是不利的，而且是一直存在于網(wǎng)站運(yùn)營(yíng)過(guò)程的。
To conclude, now pay attention of SEO too much, and talk about the UEO too little, this paper aims to communication, because for SEO and UEO understanding vary from person to person, but also because of website different, but in the end the core is the same, and that is UEO SEO and is the need to parallel, the two independent development are bad, and is always exist website operation process.
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