網(wǎng)站優(yōu)化者也就是我們所說的SEOER。作為SEOER不一定要會(huì)做網(wǎng)頁，懂得很深的設(shè)計(jì)技術(shù)，但是SEOER必備的要執(zhí)照以下的十大基本能力。
The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.
一、熟悉網(wǎng)頁代碼(Familiar with web page code)
搜索引擎蜘蛛是直接爬行網(wǎng)頁代碼來獲取信息的，所以你需要有一雙和搜索引擎一樣的眼睛，能清楚的識(shí)別網(wǎng)頁html代碼(特別是Title、Meta、Header、Body、Text、Alt、Tag)、CSS代碼，熟悉JS、框架的運(yùn)用，掌握W3C標(biāo)準(zhǔn)。
Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.
二、熟悉網(wǎng)站架構(gòu)(Familiar with the website structure)
這是看起來很復(fù)雜而且很需要時(shí)間，包括網(wǎng)站域名、服務(wù)器(或空間)、頁面技術(shù)、網(wǎng)站建設(shè)、網(wǎng)站功能、程序開發(fā)和數(shù)據(jù)庫(kù)，但我們并不需要很精通，但至少要對(duì)Apache/IIS服務(wù)器有充分的了解，知道如何靜態(tài)化，如何對(duì)搜索引擎bot進(jìn)行測(cè)試。
This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.
三、良好的語言組織能力(Good language ability of organization)
這是現(xiàn)在SEO界普遍認(rèn)為最重要的因素之一。外鏈建設(shè)的方法很多：提交付費(fèi)與免費(fèi)目錄網(wǎng)站(如：Yahoo Directory;DMOZ)、鏈接交換、付費(fèi)鏈接等等。不論你的網(wǎng)站是鎖定百度或是Google，外鏈建設(shè)都是至關(guān)重要的。那么在這些過程中你會(huì)使用很多的語言，很多目錄都是人工收錄的，很多交換鏈接都是要用文字來組織與交換者溝通的，如果你的語言組織得很別扭，那么成功的幾率當(dāng)讓小了。再說頁面內(nèi)容強(qiáng)化(Content Mapping)，將網(wǎng)站內(nèi)容與對(duì)應(yīng)的關(guān)鍵字做最恰當(dāng)?shù)娜诤?如長(zhǎng)尾關(guān)鍵字的運(yùn)用)是非常重要的步驟，那么這個(gè)“最恰當(dāng)?shù)娜诤?rdquo;和語言組織能力是密不可分的。同時(shí)，撰寫優(yōu)秀的軟文，也需要良好的語言組織能力，這樣寫出來的軟文才能獲取更多更優(yōu)質(zhì)的外鏈。
This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking baidu or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.
四、社會(huì)心理學(xué)與工程學(xué)(Social psychology and engineering)
社會(huì)心理學(xué)可以狹義到搜索心理學(xué)，在選擇關(guān)鍵詞的時(shí)候，在使用百度指數(shù)等工具的同時(shí)， 應(yīng)該考慮關(guān)鍵字的難度(Keyword Difficulty)、關(guān)鍵字屬性(流量與轉(zhuǎn)換率關(guān)系)、到搜尋心理研究都有。比如，當(dāng)用戶在搜索“策劃書”的時(shí)候，他們并不是很籠統(tǒng)的去搜索策劃書這三個(gè)字，可能是“如何寫廣告策劃書”等，所以了解搜索人群的搜索習(xí)慣和搜索心理是相當(dāng)重要的。
Social psychology can narrow sense to search psychology, in choosing key, in the use of baidu index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.
社會(huì)工程學(xué)主要體現(xiàn)在外鏈建設(shè)和UEO上，在與大網(wǎng)站交換友鏈的時(shí)候，有必要對(duì)網(wǎng)站負(fù)責(zé)人做必要的了解，搜集相關(guān)資料，以便交談后即可促成一個(gè)外鏈。社會(huì)心理學(xué)與工程學(xué)同時(shí)服務(wù)于SEO和UEO，只有兩者有效地結(jié)合起來才是真正的SEO，才能提高用戶黏度，在提高流量的同時(shí)沉淀流量。
Social engineering mainly outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two effectively combined is the real SEO, can enhance the user viscosity, in improving the flow of traffic and precipitation.
五、數(shù)據(jù)分析計(jì)算與整合能力(Data analysis and integration of ability)
做SEO，一定會(huì)對(duì)網(wǎng)站有個(gè)整體的分析，就如同醫(yī)生給病人看病一樣，總是要通過觀察、分析最終決定如何擬定SEO方案，如何解決關(guān)鍵字排名下降、首頁降權(quán)、收錄減少等問題。
Do SEO, would be certain to have a whole site analysis, as the doctor to see patients, should always through the observation, the analysis finally decided to how to SEO scheme worked, how to solve the key word lower rankings, homepage drop right, included reducing.
我在剛剛使用新浪圍脖的時(shí)候才自己悟出一個(gè)事實(shí)：做SEO和網(wǎng)站推廣必須會(huì)計(jì)算，會(huì)數(shù)據(jù)分析。在SEO執(zhí)行前后都必須對(duì)網(wǎng)站數(shù)據(jù)有個(gè)很細(xì)致的分析，包括：搜索引擎關(guān)鍵字比率、訪客數(shù)、獨(dú)立訪客數(shù)、訪客來源、百度指數(shù)中關(guān)鍵字?jǐn)?shù)據(jù)、SEO每個(gè)階段的搜索轉(zhuǎn)化率等。通過搜索引擎中關(guān)鍵字的轉(zhuǎn)化率、平均停留時(shí)間等信息分析關(guān)鍵字是否選取正確，以及SEO后的成效。
I just use sina collar to realize their a fact: do SEO and website promotion will be calculated, would data analysis. SEO execution in both before and after data of the website must have a very detailed analysis, including: search engine keyword ratio, the number of visitors, independent visitors number, visitors source, baidu keyword index data, SEO every stage of the search conversion rate, etc. Through the search engine keyword conversion, the average time for the information such as the key word select correct is analyzed, and the results after SEO.
六、實(shí)踐與創(chuàng)新能力(Practice and innovation ability)
創(chuàng)新是一種探索，有很多經(jīng)驗(yàn)與方法都是自己實(shí)踐而來的，而實(shí)踐的時(shí)候始終保持著創(chuàng)新的精神，你一定會(huì)收獲更多更好的方式方法。關(guān)鍵字長(zhǎng)尾是一個(gè)潛力股，有效利用你就會(huì)獲取很多的流量，比如一個(gè)廣告策劃的網(wǎng)站，tag頁這樣選用標(biāo)題，一定會(huì)獲取更多的流量：“TAG-廣告策劃方案-策劃書”，如果其中一個(gè)tag為“電視廣告”，這樣搜索引擎就會(huì)給它這些關(guān)鍵字的展示權(quán)：電視廣告策劃方案、電視策劃方案、電視廣告策劃書。因此，這種長(zhǎng)尾的挖掘就需要一定的創(chuàng)新。
Innovation is a kind of exploration, and have a lot of experience and methods is their practice, while the practice always keeps the spirit of innovation, you will gain more and better methods. Key words long tail is a potential strands, effective use of you will get a lot of traffic, such as an advertising planning website, tag page so that choose the title, will get more traffic: "tag-advertising planning scheme-plan book," if one of the tag for "television advertisement", so that the search engines will give it the key word display right: TV advertising planning scheme, television planning scheme, TV advertising planning book. Therefore, the long tail of digging will need to certain innovation.
七、項(xiàng)目規(guī)劃與管理能力(Project planning and management ability)
網(wǎng)站SEO本身就是一個(gè)項(xiàng)目，所以在做SEO之前就必須做好項(xiàng)目規(guī)劃，包括對(duì)成本效益的分析，風(fēng)險(xiǎn)的正確評(píng)估、SEO效果預(yù)估等。在SEO方案一步步的實(shí)施的時(shí)候，你就需要對(duì)整個(gè)項(xiàng)目有個(gè)很好的管理，包括鏈接管理、關(guān)鍵字管理、mate管理、時(shí)間管理等。
Website SEO itself is a project, so do SEO must be done well before the project planning, including the cost benefit analysis, risk assessment, SEO benefits the correct estimate, etc. In the implementation of the plan of SEO step by step, you will need to the whole project has a very good management, including links management, key management, mate management, time management, etc.
八、優(yōu)秀的前瞻意識(shí)(Good vision consciousness)
互聯(lián)網(wǎng)是一個(gè)飛速發(fā)展的行業(yè)，不光是信息更新速度之快讓你應(yīng)接不暇，關(guān)鍵字的搜索變動(dòng)也是經(jīng)常變化，所以我們SEOer需要有很好的前瞻意識(shí)，能夠預(yù)估部分關(guān)鍵字在至少未來一周內(nèi)的趨勢(shì)。
The Internet is a rapid development of the industry, not only is the updated information fast let you ringing-off, keyword search change is also changed often, so we SEOer need to have very good vision consciousness, can estimate of the key words in the future trend of at least a week.
九、超高速的學(xué)習(xí)能力(Super fast learning ability)
做什么都需要不斷的學(xué)習(xí)，上面所有這么多能力與技能都是通過學(xué)習(xí)而來的，只有在盡可能短的時(shí)間里學(xué)會(huì)新的知識(shí)與技能，才能與搜索賽跑，才不至于在同行中落伍。
Do what all need to keep learning, above all so much capacity and skills you learn it through, only in the shortest possible time to learn new knowledge and skills, ability and search race, will not fall behind in the trade.
十、超強(qiáng)的忍耐力與勇氣(Super endurance and courage)
搜索引擎優(yōu)化，免不了會(huì)被搜索引擎牽著鼻子走，有可能你對(duì)網(wǎng)站做了一個(gè)月的優(yōu)化，排名不但沒提升，相反倒退了好幾頁。所以我們需要能夠經(jīng)受打擊，有足夠的忍耐力與勇氣，需要有愈戰(zhàn)愈勇的品質(zhì)。優(yōu)秀的SEO人員是經(jīng)過歲月的磨練而來的。
Search engine optimization, will inevitably be search engine to the nose, likely to web site do you a month of optimization, the ranking not only not to ascend, instead took several pages. So we need to be able to a beating, have enough patience and courage, need to have the quality of the brave the war. Excellent SEO personnel is the passes years earned.
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