對于seoer而言,網(wǎng)站推廣想必是相當(dāng)清楚,而對于行外人而言,估計(jì)就知道網(wǎng)站推廣是讓網(wǎng)站被更多人知道。那么,什么是網(wǎng)站推廣,
網(wǎng)站推廣的定義是什么,常用的網(wǎng)站推廣方式有哪些。
For SEOER, website promotion must be quite clear, but for outsiders, estimated that the website promotion is to let more people know the site is. So, what is the website promotion, what is the definition of website promotion, what are the common website promotion way.
網(wǎng)站推廣就是以國際互聯(lián)網(wǎng)為基礎(chǔ),利用nnt流量的信息和網(wǎng)絡(luò)媒體的交互性來輔助營銷目標(biāo)實(shí)現(xiàn)的一種新型的市場營銷型
網(wǎng)站建設(shè)方式。常用的網(wǎng)站推廣方式有:
Website promotion is base on the Internet, a new way of marketing by using NNT flow information and network media interactive to assist the marketing goals. Common website promotion way:
1、
搜索引擎優(yōu)化。統(tǒng)計(jì)表明,50%以上的自發(fā)訪問量來自于搜索引擎;有效加注搜索引擎是注意力推廣的必備手段之一;加注搜索引擎既要注意措辭和選擇好引擎,也要注意定期跟蹤加注效果,并做出合理的修正或補(bǔ)充。
1, search engine optimization. Statistics show that, more than 50% of the spontaneous traffic from search engines; effective search engine is one of the necessary means to raise attention promotion; filling search engine not only pay attention to the wording and the choice of a good engine, should also pay attention to regular follow-up the filling effect, and make a correction or reasonable to add.
2、
軟文推廣。別站到用戶角度、站到行業(yè)角度、站到媒體角度來有計(jì)劃的撰寫和發(fā)布推廣,促使每篇軟文都能夠被各種網(wǎng)站轉(zhuǎn)摘發(fā)布,以達(dá)到好的效果。
2, soft Wen promotion. Don't stand in user angle, stand to the industry point of view, to media angle to stand in a plan to compose and release, prompting each soft Wen can be all kinds of websites are released, in order to achieve the best results.
3、論壇推廣。論壇發(fā)貼大的一個(gè)要領(lǐng)就是:選擇好的素材(必須是很熱門的那種)然后去一個(gè)相關(guān)的人氣很旺的版區(qū)發(fā)貼宣傳。
3, promotion of forum. The forum is the biggest one method: choose good material (must be very popular kind) and then go to a related popular version of posting propaganda.
4、微博營銷與
微信營銷。微博與微信的火熱大家有目共睹,微博與微信的營銷也自然也成為營銷的熱點(diǎn),如何有效地利用微博與微信做推廣是許多人在不斷摸索的問題。
4, micro-blog marketing and micro message marketing. Micro-blog and micro message fiery everybody be obvious to people, micro-blog and micro message marketing naturally become the focus of marketing, how to effectively use the micro-blog and micro message do promotion is a lot of people in the trial of the problem.
5、新聞營銷。從營銷的角度上講,一次新聞營銷的目的應(yīng)該是配合廣告增加銷量。因此如何確定好新聞營銷的目的,將決定這次新聞營銷的主線。
5, the news marketing. From the marketing point of view, a news marketing should be the purpose of advertising to increase sales. So how to determine the good news marketing purposes, will determine the main line of the news marketing.
6、加入友情鏈接聯(lián)盟。不僅可以提高網(wǎng)站在互聯(lián)網(wǎng)上的曝光率,提高網(wǎng)站的反向鏈接數(shù)量和pr值,還因?yàn)樽杂亚殒溄勇?lián)盟留下了網(wǎng)站的信息,并為自己生成了一個(gè)自助化的友情鏈接系統(tǒng),這樣別人就可以不在通知我的情況下加好我的友情鏈接,使友情鏈接變得更加輕松。
6, add links alliance. Not only can improve the website on the Internet exposure rate, improve website backlinks and PR value, but also because the registration links Union left the site information, and generate links system a self-service for myself, so that others can not inform me of the situation and my links, which links become more relaxed.
7、登錄導(dǎo)航。
網(wǎng)站制作完成之后,第一件事情就是向各大搜索引擎提交新網(wǎng)站。搜索引擎提交包括提交給搜索引擎爬蟲和提交給分類目錄,提交給搜索引擎爬蟲的目的是讓搜索引擎將網(wǎng)站收錄到索引數(shù)據(jù)庫。
7, login navigation. The website construction is completed, the first thing is to submit a new site to each big search engine. Search engine submission including submitted to the search engine crawlers and submitted to classified catalogue, submitted to the search engine crawler is designed to let the search engine will be included in the index database website.
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