一個網(wǎng)站的成功與否與網(wǎng)站建設(shè)前的規(guī)劃有著極為重要的關(guān)系。在建設(shè)網(wǎng)站前應(yīng)明確建設(shè)網(wǎng)站的目的，確定網(wǎng)站的功能、網(wǎng)站規(guī)模、投入費用，進(jìn)行必要的市場分析等。只有詳細(xì)的規(guī)劃，才能避免在網(wǎng)站建設(shè)中出現(xiàn)的很多問題，是網(wǎng)站建設(shè)能順利進(jìn)行。
The success of a web site and website construction before the planning has a very important relationship. In the construction site should be clear before the purpose of building site, determine the functionality of the site, website scale, investment costs, make the necessary market analysis, etc. Only the detailed planning, to avoid in the website construction of many of the problems that appear, is website construction can be carried out smoothly.
網(wǎng)站規(guī)劃是指在網(wǎng)站建設(shè)前對市場進(jìn)行分析、確定網(wǎng)站的目的和功能，并根據(jù)需要對網(wǎng)站建設(shè)中的技術(shù)、內(nèi)容、費用、測試、維護(hù)等作出規(guī)劃。網(wǎng)站規(guī)劃對網(wǎng)站建設(shè)起到計劃和指導(dǎo)作用，對網(wǎng)站的內(nèi)容和維護(hù)起到定位作用。
Site planning is to point to in the website construction of market analysis, before determine the goal and the function of website, and according to the need of the website construction of technology, contents, expenses, testing and maintenance make planning. Site planning on website construction plan and play a guiding role, the site's content and maintain a role positioning.
商務(wù)網(wǎng)站的商業(yè)規(guī)劃應(yīng)該盡可能涵蓋建設(shè)網(wǎng)站的各個方面，網(wǎng)站規(guī)劃應(yīng)詳盡、考慮周到。
E-commerce site business planning should as far as possible covers all aspects of the construction site, website planning should be exhaustive, thoughtful.
商務(wù)網(wǎng)站的商業(yè)規(guī)劃包含的內(nèi)容如下：
E-commerce site about the content of the business plan is as follows:
1、 建設(shè)網(wǎng)站前的市場分析

Construction site before the market analysis
分析相關(guān)行業(yè)的市場是怎樣的，市場有什么樣的特點，是否能夠在互聯(lián)網(wǎng)上開展公司業(yè)務(wù)；對市場主要競爭者進(jìn)行分析，了解競爭對手上網(wǎng)情況及網(wǎng)站規(guī)劃、功能作用；對公司自身條件進(jìn)行分析，對公司概況、市場優(yōu)勢進(jìn)行分析，確定可以利用網(wǎng)站提升哪些競爭力，建設(shè)網(wǎng)站的能力（費用、技術(shù)、人力等）
Analysis of the relevant industries market is like, what kind of market characteristics, whether can carry out the business on the Internet; The main competitors to market analysis, understand competitors on the Internet and web programming, functions; The company itself to conditions are analyzed, the company profiles, market advantages to carry on the analysis, sure can use website promotion which competitiveness, construction site ability (cost, technology, human, etc)
2、 建設(shè)網(wǎng)站的目的及功能定位
The purpose of the website construction and function orientation
為什么要建立網(wǎng)站？是為了宣傳產(chǎn)品、進(jìn)行電子商務(wù)，還是建立行業(yè)性網(wǎng)站？是企業(yè)的需要還是市場開闊的延伸？通過整合公司資源，根據(jù)公司的需要和計劃，確定網(wǎng)站的功能；根據(jù)網(wǎng)站功能，確定網(wǎng)站應(yīng)達(dá)到的目的作用；企業(yè)內(nèi)部網(wǎng)的建設(shè)情況和網(wǎng)站的可擴(kuò)展性等。
Why should build web site? To promote products, electronic commerce, or a industry web site? Is the need of the enterprise or the market open extensions? Through the integration of company resources, according to the needs of the organization and planning, determine the functionality of the site; According to the website function, make sure the site should be to achieve role; Enterprise Intranet situation of the construction of the website and expansibility, etc.
3、 網(wǎng)站技術(shù)解決方案

Web site technical solutions
根據(jù)網(wǎng)站的功能確定網(wǎng)站技術(shù)解決方案；分析投入成本、功能、開發(fā)穩(wěn)定性和安全性等；采用系統(tǒng)性的解決方案還是自己開發(fā)；網(wǎng)站安全措施，如防黑防毒方案；相關(guān)程序開發(fā)。
According to the functionality of the site web technology solutions to determine; Cost analysis, function, development stability and security, etc.; The systematic solution or oneself development; Web security measures, such as the black antivirus program; Relevant procedure development.
4、 網(wǎng)站內(nèi)容規(guī)劃
Web site planning
根據(jù)網(wǎng)站的目的和功能規(guī)劃網(wǎng)站內(nèi)容，一般企業(yè)網(wǎng)站應(yīng)包括公司簡介、產(chǎn)品介紹、服務(wù)內(nèi)容、價格信息、聯(lián)系方式、網(wǎng)上訂單等基本內(nèi)容;電子商務(wù)類網(wǎng)站是要提供會員注冊、詳細(xì)的商品服務(wù)信息、信息搜索查詢、訂單確認(rèn)、付款、個人信息保密措施、相關(guān)幫助等。注意：網(wǎng)站內(nèi)容是網(wǎng)站吸引瀏覽者最重要的因素，無內(nèi)容或不實用信息互惠吸引匆匆瀏覽的訪客。可事先對人們希望閱讀的信息進(jìn)行調(diào)查，并在網(wǎng)站發(fā)布后調(diào)查人們對網(wǎng)站內(nèi)容的滿意度，以及時調(diào)整網(wǎng)站內(nèi)容。
According to the website the goal and the function of planning your content, general enterprise web site should include a brief introduction, product introduction, service content, price information, the contact method, on-line order, and other basic content; The electronic commerce kind website is to provide the register and detailed information of the products and services, information search query, order confirmation, payment, and personal information confidential measures, related assistance, etc. Note: website content sites attract visitors is the most important factor, no content or not practical information mutual attract glanced through visitors. In the information to people want to read to investigation and survey released in website after website content people of satisfaction, and adjust your website content.
5、 網(wǎng)頁設(shè)計
Web design
網(wǎng)頁設(shè)計一般要與企業(yè)整體形象一致，要符合CI規(guī)范。要注意頁面色彩、圖片的應(yīng)用及版面規(guī)劃，保持網(wǎng)頁的整體一致性；在新技術(shù)的采用上要考慮主要目標(biāo)訪問群體的分布地域、年齡階層、網(wǎng)絡(luò)速度、閱讀習(xí)慣等；指定網(wǎng)頁改版計劃，如半年到一年時間進(jìn)行較大規(guī)模改版等。
Web design in general to the whole image and enterprise consistent, want to accord with CI norms. To pay attention to the application of color pictures, page layout and planning, keep the whole web consistency; In the use of new technologies to consider the main target group of its distribution, visit age class, network speed, reading habits, etc.; Designated page revised plan, such as six months to a year on a large scale revision, etc.
6、 網(wǎng)站維護(hù)
Website maintenance
對服務(wù)器及相關(guān)軟硬件進(jìn)行維護(hù)，對可能出現(xiàn)的問題進(jìn)行評估，制定響應(yīng)時間；對數(shù)據(jù)庫進(jìn)行維護(hù)，有效地利用數(shù)據(jù)是網(wǎng)站維護(hù)的重要內(nèi)容，因此數(shù)據(jù)庫的維護(hù)要受到重視；內(nèi)容的更新調(diào)整等；制定相關(guān)網(wǎng)站維護(hù)的規(guī)定，將網(wǎng)站維護(hù)制度化、規(guī)范化。
On the server and related software and hardware maintenance, the possible problem of the assessment, and formulated response time; The database maintenance, effectively use data is the important content of the website maintenance, so for the maintenance of the database to attention; The content renewal adjustment; Make the relevant provisions of the website maintenance, website maintenance will be institutionalized, standardization.
7、 網(wǎng)站測試
Web site test
網(wǎng)站發(fā)布前要進(jìn)行細(xì)致周密的測試，以保證正常瀏覽和使用。
On its web site to carefully before thorough testing to ensure that normal browsing and use.
主要測試內(nèi)容包括：The main test contents include:
（1） 服務(wù)器穩(wěn)定性、安全性
Server stability, safety
（2） 程序及數(shù)據(jù)庫測試
Procedures and database testing
（3） 網(wǎng)頁兼容性測試，如瀏覽器、顯示器
Web compatibility tests, such as browser, displays
（4） 根據(jù)需要的其他測試
According to the need of the other tests
8、 網(wǎng)站發(fā)布與網(wǎng)站推廣

On its web site and the website promotion
網(wǎng)站測試后進(jìn)行發(fā)布的公關(guān)、廣告活動，搜索引擎登記等。
Web site testing in the public relations and advertising campaign released, search engine registration, etc.
9、 網(wǎng)站建設(shè)日程表
Website construction schedule
各項規(guī)劃任務(wù)的開始及完成時間、負(fù)責(zé)人等。
The planning of the start and finish the task of time, etc.
10、 費用明細(xì)
Expenses details
各項事宜所需費用清單。
For all the expenses required to list.
以上為網(wǎng)站商業(yè)規(guī)劃中應(yīng)該體現(xiàn)的主要內(nèi)容，根據(jù)不同的需求和建站的目的，內(nèi)容也會有增加或減少。在建設(shè)網(wǎng)站之初一定要進(jìn)行細(xì)致地規(guī)劃，才能打到預(yù)期建站目的。

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