想要做好SEO網(wǎng)站優(yōu)化首先要明白搜索引擎基本的工作原理。什么是優(yōu)化，一方面，我們要在不影響用戶體驗(yàn)的情況下盡量迎合搜索引擎，減輕搜索引擎抓取我們網(wǎng)站的工作負(fù)擔(dān)，以及明白搜索引擎的排名規(guī)則，如何做才能獲得更好的排名；另一方面要注意用戶體驗(yàn)，有一個(gè)總原則是不變的，用戶喜歡的就是搜索引擎喜歡的，因?yàn)樗阉饕媸菫榭蛻舴?wù)的，只有客戶體驗(yàn)的良好的網(wǎng)站才能更獲得搜索引擎的認(rèn)可。下面是一些具體的優(yōu)化流程。
Want to do SEO website optimization to first understand the basic theory of search engine. What is the optimum, on one hand, we should not influence the user experience as much as possible to reduce the search engine, search engine grab our site work burden, and the rules that the search engine rankings, how to do to get better ranking; on the other hand, should pay attention to the user experience, there is a general principle is the same the user is the search engine, like love, because the search engine is for customer service, only the customer experience good site to the search engine's approval. Here are some specific optimization process.
網(wǎng)站結(jié)構(gòu)優(yōu)化網(wǎng)站建設(shè)的時(shí)候文件目錄要呈樹狀結(jié)構(gòu)，同時(shí)目錄不能超過三級(jí)，文件命名也要有規(guī)律。網(wǎng)站結(jié)構(gòu)不能有死鏈即所謂的404頁面，網(wǎng)站上線后我會(huì)立即用工具查詢網(wǎng)站的死鏈情況，然后協(xié)同程序刪除死鏈。網(wǎng)站的代碼越簡潔越好，冗余度越低越好，盡量少用js，flash等。這樣可以降低搜索引擎抓取網(wǎng)站的難度。首頁新聞版塊內(nèi)容也不要過少，至少兩個(gè)版塊。
Optimization of file directory to a tree structure when the website construction website structure, at the same time directory cannot be more than three, the file name will regularly. The website structure can not be the death of 404 page called, after the line on the website I will immediately with the death of tools inquires the site, then collaborative program to remove the chain. The site code more concise as possible, redundancy as low as possible, to minimize the use of JS, flash etc.. It can reduce the difficulty of the search engines to crawl the site. Front page news content nor too small, at least two edition.
關(guān)鍵詞的選取核心關(guān)鍵詞根據(jù)客戶要求以及通過網(wǎng)上搜索實(shí)際參考選擇，也可以分析競(jìng)爭對(duì)手的關(guān)鍵詞的選擇。在網(wǎng)站內(nèi)容布關(guān)鍵詞的時(shí)候，一定要注意關(guān)鍵詞的密度，一般確定在2%-8%之間為！但是要根據(jù)自己的實(shí)際工作經(jīng)驗(yàn)來操作。另外有一個(gè)需要注意的是，需要優(yōu)化的網(wǎng)站好能在上線前就改好title和關(guān)鍵詞。
Keyword selecting core keywords according to customer requirements and through online search the actual choice of reference, can also analyze competitor keywords selection. When the site content cloth keyword, attention must be paid to the density of keywords, generally identified as the best in the 2%-8%! But according to the actual work experience to operate. In addition there is a need to pay attention to is, to the optimization of the website the best in online before they changed title and keyword.
網(wǎng)站內(nèi)容的發(fā)布網(wǎng)站更新軟文的時(shí)候，我的經(jīng)驗(yàn)是先去搜索熱點(diǎn)新聞，如果恰好這個(gè)熱點(diǎn)新聞與該網(wǎng)站的主題內(nèi)容相關(guān)，那么可以根據(jù)這個(gè)新聞來寫軟文，有時(shí)候會(huì)達(dá)到意想不到的效果，軟文的發(fā)布需要注意幾點(diǎn)的是，原創(chuàng)性或偽原創(chuàng)性，關(guān)鍵詞的分布，內(nèi)鏈的建設(shè)。關(guān)于軟文，我有一個(gè)好的捷徑的方法就是，有時(shí)候我會(huì)到競(jìng)爭對(duì)手的網(wǎng)站里去找，我找的是它沒被搜索引擎收錄的內(nèi)容，這樣可以提高工作效率。營銷型網(wǎng)站建設(shè)內(nèi)鏈的建設(shè)我認(rèn)為遵循的原則就是對(duì)那些可能會(huì)對(duì)用戶有引導(dǎo)性的詞語加鏈接。這樣建設(shè)內(nèi)鏈可以提高用戶體驗(yàn)。
When the website content website update text, my experience is to search hot news, if just the hot news and the website of the theme and content, you can write soft article according to this news, sometimes will get beat all effect, soft Wen release needs to pay attention to several points is the original or false original,, keywords distribution, in the construction of the chain. About soft Wen, is the method I have a good shortcut, I sometimes to competitor's Web site to find, I find that it is not search engine included content, which can improve working efficiency. Marketing type website construction in the construction of the chain I think the principle is to those who may have guided words and links to the user. This construction within the chain can improve the user experience.
網(wǎng)站外鏈的建設(shè)隨著百度三月份出臺(tái)綠蘿算法以來，我想絕大部分的SEO和站長朋友都對(duì)外鏈既愛又怕，其實(shí)我做外鏈的原則就是自然平衡就可以了，高質(zhì)量的鏈接固然好，但是一個(gè)網(wǎng)站不可能都是高質(zhì)量的外鏈的，有高有低才是自然平衡。所以我們應(yīng)該多平臺(tái)，多樣自然的去發(fā)外鏈就不會(huì)被認(rèn)為是作弊的。外鏈的建設(shè)當(dāng)然還包括友情鏈接，換友情就是你情我愿的事情。只是有一點(diǎn)要注意的是，要定期的檢查一下友情鏈接的狀況，有被降權(quán)的立即撤掉，以免受到牽連。
The construction of the website chain since Baidu green algorithm introduced in March, I think the vast majority of SEO and webmaster friends of foreign chain of both love and fear, I actually do the chain is the principle of the balance of nature can be, the link quality is good, but a website is not outside the chain of high quality the high and low, is the natural balance. So we should more platform, various natural to send the chain will not be considered cheating. The construction of the chain of course also includes links, for friendship is what I wish you love. But there is one point to note is, to regularly check links, have to immediately remove the right to be reduced, so as not to be involved.
SEO的基礎(chǔ)知識(shí)還有很多，這是主要的幾個(gè)方面?；A(chǔ)知識(shí)重要嗎？重要！但是我覺得你了解以后就不重要了，我做優(yōu)化的經(jīng)驗(yàn)就是處理好細(xì)節(jié)問題，往往一個(gè)很微小的差別就導(dǎo)致了排名的很大的變化。然后就是有耐心，有信心，不要急躁，你要相信，你做的總會(huì)看到結(jié)果的，不能否認(rèn)搜索引擎有時(shí)也會(huì)抽瘋~而且國內(nèi)的技術(shù)可能更不夠成熟，google幾個(gè)小時(shí)就可以更新一次，百度幾天才更新一次。但是你要堅(jiān)持你所做的，要有良好的心態(tài)。優(yōu)化就是長期活，我認(rèn)為優(yōu)化最重要的就是分析，分析競(jìng)爭對(duì)手，以及分析自己的優(yōu)化過程，有哪些需要改進(jìn)的地方，我不能說哪個(gè)更重要，我只是對(duì)分析競(jìng)爭對(duì)手有更多的話要說。
There are a lot of basic knowledge of SEO, which is several main aspects. Basic knowledge of important? Important! But I think you know later is not important, I do optimization experience is to handle the details, often a very small difference leads to the great change of rank. And then there is patience, confidence, don't be impatient, you have to believe, you always see the results, can not be denied that the search engine will sometimes crazy ~ and domestic technology may not mature enough, Google a few hours can be updated every few days, baidu update time. But you have to hold on to what you do, should have a good mentality. Optimization is a long-term work, I think it is the most important optimization analysis, competitor analysis, as well as the analysis of the optimization process of its own, which needs to improve the place, I can't say which one is more important, I just to analyze competitors have more to say.
一、分析你的競(jìng)爭對(duì)手的網(wǎng)站架構(gòu)
Analysis of your competitors site architecture
二、分析你的競(jìng)爭對(duì)手關(guān)鍵詞的部署
Competitor analysis keywords your deployment
三、檢查你的競(jìng)爭對(duì)手的反向鏈接
The reverse link check your competitors
四、檢查你的競(jìng)爭對(duì)手在其它搜索引擎的表現(xiàn)
Check your competitors in other search engine performance
五、分析你的競(jìng)爭對(duì)手網(wǎng)站的SEO的變化
Change your competitor analysis site SEO
六、研究你對(duì)手的SEO手法
Study your opponent's SEO technique
七、檢測(cè)競(jìng)爭對(duì)手的網(wǎng)站進(jìn)行用戶體驗(yàn)度
Detection of a competitor's site for the user experience
SEO的方法并不是一成不變的，需要你不斷的去尋求新的方法與思路。我們可以學(xué)習(xí)競(jìng)爭對(duì)手優(yōu)勢(shì)的地方，但是不要一味地模仿，學(xué)會(huì)變通，尋找新的思路，比對(duì)手做的更好，那你才有可能排名在它的前面。
The SEO method is not immutable and frozen, you need to constantly to seek new methods and ideas. We can learn the rival advantage place, but not blindly imitate, learn to work, looking for new ideas, do better than the opponent, then you can be ranked in front of it.