當前,市場經(jīng)濟的的競爭已經(jīng)不再局限于國內(nèi)了,隨著中國加入WTO后國門的打開,國內(nèi)的所有大中小型企業(yè)都面臨著國際市場的競爭!不管你是做什么的企業(yè),都一樣逃避不了市場經(jīng)濟”優(yōu)勝劣汰“洗禮?，F(xiàn)代企業(yè)失去了原有計劃經(jīng)濟時代的保護,被迫摻入到這個國際大市場中來,不管你是情愿還是不情愿!
At present, the competition of market economy is no longer limited to domestic, with open after China's accession to the WTO abroad, all small and medium-sized domestic enterprises are facing the competition of the international market! Whatever you do business, the same can not escape the market economy "survival of the fittest" baptism. Modern enterprises lose the protection of the planned economy era, the forced incorporation into the international market, whether you are ready or not!
現(xiàn)在中小企業(yè)的難題主要是:企業(yè)知名度不高,產(chǎn)品個性特點不明確,再加上對外宣傳得不到位,導致產(chǎn)品市場占有率低下,企業(yè)難有起色!長期以往,產(chǎn)品占領(lǐng)不住應有的市場,銷路自然不暢,那么企業(yè)必然慘遭淘汰。企業(yè)進行網(wǎng)站建設(shè)已成為電子商務發(fā)展的必然!
Now the problem of small and medium-sized enterprises are mainly: enterprise visibility is not high, the product characteristics are not clear, coupled with the foreign propaganda are not in place, resulting in product market share is low, the enterprise has improvement hard! Long before, the product can not occupied the market, natural market not free, then the business will die out. Enterprise website construction has become a necessity in the development of electronic commerce!
一個企業(yè)為什么要建立自己的網(wǎng)站呢目前來講,大致有如下幾種目的:在網(wǎng)絡(luò)上樹立企業(yè)形象;推廣企業(yè)的產(chǎn)品及服務;通過網(wǎng)絡(luò)為各種提供服務、支持;開展電子商務。
Why an enterprise to set up their own websites. At present, there are following several objective: to establish a corporate image in the network; products and services to promote enterprise; through the network for various services, the development of electronic commerce support.
除了樹立企業(yè)形象,人們會希望網(wǎng)站能真正為企業(yè)帶來一些實效,如宣傳推廣企業(yè)的產(chǎn)品和服務,幫助企業(yè)聯(lián)系用戶等等,這可以說是在建站目的上進了一層。這樣的實際例子也很多:一個小企業(yè),幾個系列,十幾種產(chǎn)品,希望建一個網(wǎng)站推廣自己的產(chǎn)品。這種網(wǎng)站的更新會相對較少,它實際上就是利用了網(wǎng)絡(luò)的無國界、24小時在線、成本很低等特點,相當于建了一個網(wǎng)上宣傳冊,其針對性非常強,關(guān)鍵在于它的宣傳。
In addition to establish a corporate image, people will hope the website can really bring some results for enterprises, such as the promotion of enterprise products and services, help enterprises to contact the customer and so on, it can be said that the purpose of a layer. The practical example of this is also a lot of: a small business, several series, dozens of products, we hope to build a website to promote their products. This site updates will be relatively less, it actually is the use of the network without borders, 24 hours online, the cost is very low, the equivalent of building an online brochure, the pertinence is very strong, the key lies in its publicity.
營銷型網(wǎng)站建設(shè)的目的應該就是發(fā)展電子商務了。中國現(xiàn)在約有超過兩億的用戶接入了因特網(wǎng),今后會更為壯大。成為其中的一員,也為了向他們表明您樂于為他們服務,需要為他們而登上互聯(lián)網(wǎng)。要知道您的競爭對手也會這樣做。
Marketing type website construction purpose should be the development of electronic commerce. China now has about more than two hundred million of users access to the Internet, in the future will be stronger. One of them, but also to show them that you are willing to serve them, they need to on the internet. To know your competitors will do.
構(gòu)建商業(yè)網(wǎng)絡(luò)。商業(yè)過程的很大一部分是商業(yè)交往。每個精明的商人都懂得進行廣泛聯(lián)系和接觸的重要性。您可以在萬維網(wǎng)上每天24小時既便宜又輕松地向成千上萬的人發(fā)名片。
Construction of commercial network. A large part of the business process is the commercial intercourse. Importance of each shrewd businessmen have extensive contacts and contact. You can send the card to the tens of thousands of people in the World Wide Web 24 hours a day, which is cheap and easily.
提供商業(yè)信息。什么是商業(yè)信息想一想廣告吧。您經(jīng)營什么業(yè)務怎樣與您聯(lián)系您在哪里辦公今天您又有什么特別交易如果能讓知道他們應該與您做生意的每一條理由,那就一定能夠做成更多的生意。利用網(wǎng)站,您就可以做到這一點。
Provides commercial information. What is the business information to advertising. Your business what business how to contact with you where you work today you have any particular transaction if can let know they should have every reason to do business with you, it must lead to more business. Using the site, you can do it.
交易全球化。交易在全球化,但時間不可能是全天候的。然而網(wǎng)頁面可以每周7天,每天24小時為、顧客與合作伙伴服務。
Trade globalization. Trading in the globalization, but the time may not be all-weather. However, webpage surface can be 7 days a week, 24 hours a day, customer and partner service.
開拓國際市場。您也許搞不清所有潛在國際市場的郵政、電話和法規(guī)制度,但是用一個網(wǎng)頁就可以開始與國際市場對話,在去上網(wǎng)之前您應該決定如何開拓國際市場,因為在網(wǎng)上發(fā)布的信息,肯定會給您的事業(yè)帶來國際機遇。
To develop the international market. Postal, telephone and regulatory system you may confuse all potential international market, but use a webpage to begin a dialogue with the international market, in to the Internet before you should decide how to develop the international market, because the information on the Internet, will give you the cause of international opportunities.