無論是企業(yè)還是個(gè)人，做出來的網(wǎng)站都是希望能夠帶來更多的展示，得到更多的客戶支持，那么就非常有必要對一個(gè)網(wǎng)站建設(shè)要求嚴(yán)格和推廣宣傳以及優(yōu)化了。對于這個(gè)問題，我們關(guān)心的第一個(gè)就是網(wǎng)站的流量，今天營銷型網(wǎng)站建設(shè)公司創(chuàng)新互聯(lián)就來和大家一同分享做網(wǎng)站必備幾點(diǎn)。
Whether it is business or personal, do the site is out of hope to bring more show, get more customer support, then it is necessary to strictly and promotion of a website construction and optimization. For this problem, the first is the site we care about traffic, today marketing type website construction company luxuries China will come and share website essential points.
一、如何做好網(wǎng)站流量
How to do web site traffic
1、操控初始流量分析
Analysis of the initial flow rate control
網(wǎng)站上線后，根本不會(huì)有任何流量的產(chǎn)生。網(wǎng)站初始推廣爭取收錄，從關(guān)鍵字上獲得流量。要知道網(wǎng)站初始流量的高低，同樣決定網(wǎng)站日后的成長速度和高度。讓網(wǎng)站最有實(shí)效收錄，不是向搜索引擎提交，而是外鏈的普及與網(wǎng)站本身結(jié)構(gòu)的結(jié)合。獲得用戶點(diǎn)擊量的初始流量主要以人群推廣為主，尋找屬于自身活躍的群體，但做初始流量不是做順?biāo)髁浚绾瘟舻米∧愕目蛻?，更要從網(wǎng)站本身質(zhì)量入手。
After the line on the website, there won't be any flow. Website promotion for the initial collection, get traffic from keyword. To know the website initial flow level, also decide the future site development speed and altitude. Let the site the most effective included, not submitted to the search engine, but combine the popularization and the site outside the chain structure. To obtain the initial flow user clicks in groups to promote, for its active groups, but do not do the initial flow downstream flow, how to retain your customers, but also to start from the site itself quality.
2、操控網(wǎng)站基礎(chǔ)流量
Web based flow control
網(wǎng)站上線后，在一段時(shí)間的積累下便會(huì)為網(wǎng)站帶來部分的“基礎(chǔ)流量”。通過流量的觀察來反映網(wǎng)站的不足，然后得以完善改進(jìn)。在這個(gè)時(shí)候我們百度優(yōu)化要做的就是以更多的手法去留住這些來訪的用戶，使其可以繼續(xù)二次三次甚至多次的到訪。網(wǎng)站若操控不到更多的基礎(chǔ)流量，想要進(jìn)一步突破可謂是難上難，因?yàn)樽陨硎冀K無法真正的操控流量主動(dòng)權(quán)。
After the line on the website, the basic flow in a period of time will be brought to the site "part". The flow is observed to reflect the deficiency of the site, and then to improve. At this time we Baidu optimization to do is to keep these visitors to more practices, so that it can continue to two times three times or even several times to visit. If not to the base flow control site more, want to further breakthrough is extremely difficult, because its not always flow control real initiative.
3、進(jìn)階流量提升分析
Advanced flow analysis
當(dāng)網(wǎng)站發(fā)展到一定階段之后，你會(huì)發(fā)現(xiàn)流量都得不到很大的提升了，這個(gè)時(shí)候的網(wǎng)站，可以說在自身領(lǐng)域做的已經(jīng)非常好了，那么便有必要進(jìn)階性的去提升一下網(wǎng)站，不為別的，只為網(wǎng)站本身操控了絕對的流量，你可以使這些流量去帶動(dòng)出新生的流量。
When the site developed to a certain stage, you'll find out flow are not very big promotion, this time the site, can say in their own fields has done very well, then, it is necessary to enhance the progressive at the site, not for anything else, just for the website itself control the absolute flow you can make these flow, to bring out the new flow.
二、網(wǎng)站建設(shè)起步/基礎(chǔ)
Website construction started / foundation
1、網(wǎng)站成立先要自己定位，明確目標(biāo)關(guān)鍵詞。
The website was founded to position themselves, clear target keywords.
2、網(wǎng)站定位成功了需要挑選一個(gè)好記并且相關(guān)性高的域名。
Website localization success need to pick a good mind and the high correlation domain.
3、域名選好了需要選擇一個(gè)穩(wěn)定+速度快的空間或者服務(wù)器。
Domain name choice must choose a stable and fast space or server.
4、目標(biāo)有了，域名選好了，空間到位了，還需要規(guī)劃網(wǎng)站構(gòu)架。而這里面就包含非常多的細(xì)節(jié)。如：網(wǎng)站的三大標(biāo)簽，網(wǎng)站的欄目，網(wǎng)站的布局，關(guān)鍵詞的分配(如：淘寶女裝)，文章長尾詞的分布，網(wǎng)站的色彩搭配等等問題。
With the goal, the domain name selected, space is in place, you also need to plan the site structure. And it contains a lot of details. Such as: three big label site, the section of the web site, the site layout, keyword distribution, distribution in the long term, the website color matching etc..
5、網(wǎng)站構(gòu)架出來了，我們還會(huì)為內(nèi)容感到頭痛，網(wǎng)站內(nèi)容如何吸引用戶、如何留住客戶等等。(在做站最初相信你就想好了網(wǎng)站的贏利點(diǎn)在哪里，這里就不提了)
Site structure out, we will feel headache content, website content to attract users, how to retain customers. (in the station initially believe you think good where, in the website profit point not to mention here)
6、內(nèi)容怎么吸引用戶，怎么留住用戶就算都策劃好了，那么還要考慮怎么把自己的站推出去，接著就需要去發(fā)廣告去宣傳，勉強(qiáng)也算是發(fā)外鏈了。
Content to attract users, how to keep the user even planned out, then consider how their stand out, then you need to go to send advertising to promote, barely is to send the chain.
7、內(nèi)容如何才被百度收錄，快照如何能天天更新。
How content is Baidu included snapshot is updated every day, how can.
8、那么發(fā)外鏈很多人覺得比較簡單了，不就是去論壇、博客、分類、問答、百科、文庫等地方去發(fā)發(fā)網(wǎng)址就可以了，但是當(dāng)執(zhí)行的時(shí)候這里面也會(huì)出現(xiàn)很多問題。那么在說到這兒，其實(shí)是需要強(qiáng)大的團(tuán)隊(duì)來執(zhí)行(不知道經(jīng)過上面簡單說明后，你是否有自己的看法了)，如果用一個(gè)團(tuán)隊(duì)來操作這些，那么結(jié)果可想而知就比較給力了，什么事情想做大做好都需要越做越細(xì)，那么就需要進(jìn)行合理的分配，SEO網(wǎng)站優(yōu)化也是如此。
Then send the chain a lot of people think is relatively simple, is not to the forum, blog, classification, question answering, encyclopedia, library and other places to send web site, but when executed there will appear a lot of problems. So when it comes to here, is actually need strong team to carry out (do not know after the above explanation, whether you have your views), if a team to operate these, then the result one can imagine is awesome, something to make good all need to do more fine, then we need to reasonable distribution, such as SEO website optimization.
三、網(wǎng)站建設(shè)優(yōu)化步驟/方法
Website optimization procedure / method
1、編輯一條心負(fù)責(zé)文章撰寫，不斷提高質(zhì)量和文章的創(chuàng)新度(怎么吸引人，怎么讓人看了不枯燥，是否對用戶有幫助，用戶來到這里是否找到他想要的等)，及文章更新。
The editor are responsible for writing, and constantly improve the quality and the innovation degree (how to attract people, how to let a person look not boring, whether has the help to the user, whether he wants to come here to find the other), and update.
2、外鏈專員就一條心發(fā)外鏈(這里還可以進(jìn)行細(xì)分，怎么細(xì)分大家自己去思考)。
The Commissioner of the chain is one of the chain (here can also be used for segmentation, how to subdivide the everyone to think).
3、挖掘更多的長尾詞，考慮網(wǎng)站后期長遠(yuǎn)發(fā)展。
Dig more long tail word, consider the long-term development of the site later.
4、網(wǎng)站合理分配布局，一切做到最細(xì)節(jié)化，劃分每一個(gè)細(xì)節(jié)點(diǎn)，小到每篇文章的url及每篇文章的結(jié)構(gòu)關(guān)鍵詞布局。
The reasonable distribution of all site layout, do the most detailed division, every node, small to URL and every article of each article structure keywords layout.
5、創(chuàng)新，再創(chuàng)新，積極探索，在變中堅(jiān)持不變，在不變中創(chuàng)新思路，走出了一條工作的新路。
Creativity, innovation, and actively explore, persisting in changing, remain unchanged, innovative ideas, out of a new road to work.
四、網(wǎng)站建設(shè)注意事項(xiàng)
Website construction matters needing attention
如果只是簡單的追求排名，可能這個(gè)站就不長久了，雖然大家都有一個(gè)想法就是：“有了排名就有了流量，有了流量自然有錢賺了。”話雖然是這么說，但是真的有排名有流量了，但是網(wǎng)站一塌糊涂結(jié)果就可惜而知了。
If simply pursue rankings, may the station is not long, although we all have an idea: "the rankings have the flow, the flow of natural earn money." Although the words are to say so, but really has the ranking flow, but the site in a complete mess the pity and cicada.