商務(wù)網(wǎng)站制作的要素，首先是完整性，即每個連接都有其存在的內(nèi)容。這點無論對訪客還是搜索引擎都很重要。
Commerce website construction elements, first, integrity, each connection has its content. This both for a visitor or a search engine is very important.
一、電子商務(wù)網(wǎng)站的功能定位(Electronic commerce website function positioning)
網(wǎng)站不僅代表著企業(yè)的網(wǎng)上品牌形象，同時也是開展網(wǎng)絡(luò)營銷的 根據(jù)地，網(wǎng)站實現(xiàn)的功能對網(wǎng)絡(luò)營銷的效果有直接影響，網(wǎng)站功能定位不明確不準(zhǔn)確是許多企業(yè)網(wǎng)站失效 的主要原因。因此，對企業(yè)網(wǎng)站功能準(zhǔn)確定位是網(wǎng)站建設(shè)中要解決的首要問題。
Web site not only represents the company's online brand image, but also to carry out network marketing base, website realization function on the network marketing effect has a direct impact, the site functions is not clear not accurately is the main cause of the failure of many corporate website. Therefore, the enterprise website in the website construction of the accurate positioning is the most important problem to be solved.
1，企業(yè)電子商務(wù)網(wǎng)站應(yīng)充分展示企業(yè)的經(jīng)營理念，產(chǎn)品或服務(wù)的特色(The enterprise electronic commerce website should fully demonstrate the corporate business philosophy, product or service features)
企業(yè)電子商務(wù)網(wǎng)站是企業(yè)根據(jù)自身經(jīng)營的需要建立起來的因此首 先應(yīng)當(dāng)適應(yīng)企業(yè)經(jīng)營的需要，為企業(yè)的經(jīng)營和營銷服務(wù)。企業(yè)網(wǎng)站應(yīng)充分展示企業(yè)主營業(yè)務(wù)的特色和優(yōu)勢 ，通過文字，圖案，顏色甚至聲音等媒介，讓用戶能在最短的時間內(nèi)抓住企業(yè)所要傳遞給目標(biāo)消費者的核 心思想，而不是讓人陷入一個“迷茫的海洋”甚至產(chǎn)生錯覺。
The enterprise electronic commerce website is the enterprise according to its own business needs to build up the first should be adapted to the business needs, for enterprise management and marketing services. Enterprise website should fully display their main business characteristics and advantages, through text, pattern, color and sound and other media, so that users can in the shortest possible time to seize the enterprises to convey to the target consumers of the core thought, and not let people into a " confused marine " even have the illusion of.
2，處理好信息服務(wù)與在線銷售的關(guān)系(Deal with information services and online sales relationship)
商務(wù)網(wǎng)站的定位并不意味著一定要實現(xiàn)在線銷售網(wǎng)絡(luò)和電子商務(wù) 的大優(yōu)勢在于信息的傳遞，而在線銷售尚有支付手段，信用體系，安全立法、物流配送等諸多環(huán)境因素 的制約。在企業(yè)網(wǎng)站上提供豐富的相關(guān)產(chǎn)品信息、專業(yè)知識介紹和售前售后服務(wù)通過開展網(wǎng)上營銷活動， 促進(jìn)網(wǎng)下銷售額的增長，這是大多數(shù)成功網(wǎng)站的共同特點。
Commerce website localization does not mean to achieve online sales network and electronic commerce is the biggest advantage of information transfer, and online sales and means of payment, credit system, safety legislation, such as logistics and distribution of many environmental factors. On enterprise website provide a wealth of information related products, professional knowledge and pre-sales customer service service through online marketing activities, promote net sales growth, this is the most common features of successful web site.
3，處理好商務(wù)與技術(shù)的關(guān)系(Deal with the relationship between technology and Commerce)
技術(shù)本身不是目的，任何技術(shù)都是為商務(wù)目的服務(wù)的技術(shù)的價值 只有通過商務(wù)的訴求才能實現(xiàn)，只有當(dāng)它促進(jìn)商務(wù)目標(biāo)實現(xiàn)的時候才有價值。商務(wù)功能定位準(zhǔn)確的網(wǎng)站并 不是越美觀越華麗就好，技術(shù)也并不是越新就越好。網(wǎng)頁是靜態(tài)的好還是動態(tài)的好，要不要使用數(shù)據(jù)庫技 術(shù)，這應(yīng)當(dāng)根據(jù)網(wǎng)站建設(shè)所處的階段以及企業(yè)的規(guī)模與業(yè)務(wù)量的大小來確定。不能為了炫耀技術(shù)而犧牲網(wǎng) 頁下載的速度，不能不顧企業(yè)信息化水平和員工素質(zhì)的現(xiàn)狀而盲目追求高新技術(shù)，不能不顧產(chǎn)品不適合在 網(wǎng)上銷售的特點，以及該行業(yè)互聯(lián)網(wǎng)覺醒度還比較低，開展網(wǎng)絡(luò)交易相關(guān)的支付安全，信用等問題還比較 突出的特點，一味追求網(wǎng)上銷售的實現(xiàn)，這樣只能事倍功半甚至適得其反。
The technology itself is not a purpose, any technology is for business purposes technical value only through business demands can be realized, only when it promotes business objectives when it is the value. Business functions of accurate positioning of the site is not more beautiful and more gorgeous good, technology is not more better. Webpage is static or dynamic, or use of database technology, it should be based on website construction stage as well as the size of the enterprise and the business volume to determine the size of. Not to boast of technology at the expense of web page download speed, not disregard the enterprise informatization level and staff quality status and the blind pursuit of high technology, not disregard the product is not suitable for online sales characteristics, as well as the industry internet awareness is still relatively low, begin network transaction payment security, credit and other issues are more prominent characteristics, the pursuit of the realization of online sales, so that only half or even run counter to one's desire.
網(wǎng)絡(luò)和網(wǎng)站技術(shù)只是實現(xiàn)企業(yè)經(jīng)營目標(biāo)的一種工具，只是企業(yè)開 展經(jīng)營和營銷的手段和媒體，技術(shù)只有和商務(wù)特別是企業(yè)的主營業(yè)務(wù)有機結(jié)合從而促進(jìn)商務(wù)活動的開展時 才能創(chuàng)造價值并帶來效益否則極有可能淪為可有可無的擺設(shè)，甚至成為妨礙企業(yè)發(fā)展的陷阱和吞噬資金的黑洞。
Network and web technology is to achieve business goals of a tool, only the enterprise develop business and marketing means and media, technology and only business especially enterprise main business organic union to promote business activities to create value and bring benefit or likely to become not essential equipment, and even to become hinders the enterprise development pitfalls and black hole swallowed up the funds.
網(wǎng)站應(yīng)大限度地滿足顧客需求
The site should be to maximize meet customer demand
因為企業(yè)的商務(wù)目標(biāo)需要通過滿足消費者的需求才能賣王貯，所 以企業(yè)網(wǎng)站不僅要適合自身特點，還應(yīng)大限度地滿足顧客需求。
Because business goals by meeting the needs of consumers in order to sell King storage, so enterprise website not only for its own characteristics, but also to maximize meet customer demand.
在今天的消費市場中，顧客需求多樣化，個性化的特征，要求每 個企業(yè)都能對這些變化作出及時快速的反應(yīng)，這是企業(yè)在市場立足與發(fā)展的必要條件。同時，企業(yè)之間的 競爭在很大程度上是客戶資源的競爭，誰能把握住客戶的需求，并以最快的速度作出響應(yīng)，誰就能吸引新 客戶，保持老客戶在競爭中取勝。由于市場的激烈競爭使得許多商品的品質(zhì)區(qū)別越來越小，產(chǎn)品的同質(zhì)化 傾向也越來越強，這種商品的同質(zhì)化結(jié)果使得品質(zhì)不再是顧客消費選擇的主要標(biāo)準(zhǔn)，越來越多的顧客更加 看重的是商家能為其提供何種服務(wù)，以及服務(wù)的質(zhì)量和及時程度。為了保持企業(yè)持續(xù)，穩(wěn)定，健康地發(fā)展 ，企業(yè)網(wǎng)站必須注重提高自身的服務(wù)質(zhì)量，增進(jìn)與顧客的溝通，樹立良好的服務(wù)形象和品牌形象，加強企 業(yè)的競爭能力。
In today's consumer market, customer demand for diversification, personalized features, requirements of each enterprise can on these changes make timely and quick response, this is the enterprise foothold in the market and the development of the necessary conditions. At the same time, the competition among enterprises is to a great extent the competition of customer resources, who can grasp the customer needs, and the fastest speed of response, who can attract new customers, maintain old customers to win in the competition. Due to the fierce market competition makes a lot of commodity quality more and more, product homogenization tendency is more and more strong, the product homogenization results in quality is no longer the consumer to choose the main standard, more and more customers more value is the business can provide the service, and the quality of services and timely degree. In order to maintain an enterprise to last, stable, healthy development, enterprise website must pay attention to improve their service quality, enhance the communication with customers, establish a good image of the service and brand image, strengthen the competitive capacity of the enterprise.
二、深圳網(wǎng)站設(shè)計原則(Shenzhen website design principle)
在網(wǎng)站進(jìn)行商品交易商務(wù)網(wǎng)站不僅要接收與處理大量零散而復(fù)雜 的商務(wù)數(shù)據(jù)和信息。而且要保證數(shù)據(jù)及信息傳輸?shù)陌踩?，其功能既要足夠強大又要滿足商業(yè)流程。與普 通的web網(wǎng)站相比電子商務(wù)網(wǎng)站在數(shù)據(jù)處理和數(shù)據(jù)傳輸方面要求更高，數(shù)據(jù)流程更 復(fù)雜。因此，對于電子商務(wù)網(wǎng)站這樣一個復(fù)雜的系統(tǒng)，我們必須從下幾方面來切實加以保證：
At the site of commodities trading business website not only to receive and process a large number of fragmented and complex business data and information. But also to ensure the data and information transmission security, its function is powerful enough to satisfy the business process. With the ordinary web site compared with the electronic commerce website in data processing and data transmission requirements of higher, more complex data flow. Therefore, the electronic commerce website of such a complex system, we must from the several aspects to effectively guarantee:
1，系統(tǒng)的可靠性(System reliability)
系統(tǒng)的數(shù)據(jù)對企業(yè)來說用”生死攸關(guān)”來形容，一點也不過分。 在任何情況下，保證網(wǎng)站可靠，穩(wěn)定的運行，確保數(shù)據(jù)的完整性，正確性和可恢復(fù)性無疑是是網(wǎng)站設(shè)計的 前提。
System data to the enterprise with " be a life-and-death matter " to describe, a little too much. In any case, ensure the website reliable, stable operation, ensure data integrity, correctness and recoverability is undoubtedly is the premise of website design.
2，系統(tǒng)的安全性(System security)
Internet給我們帶來了便利，也帶來了許多麻煩，黑客和病毒隨時可能侵入，致使信息和網(wǎng)絡(luò)的 安全性面臨嚴(yán)酷的挑戰(zhàn)。設(shè)計時，必須采取足夠的措施，保證系統(tǒng)的安全。
Internet has brought us convenience, it also brings a lot of trouble, hackers and virus can invade, resulting in information and network security is facing grim challenge. When the design, must adopt adequate measures, ensure the security of the system.
4，系統(tǒng)的可擴(kuò)展性(The expansibility of the system)
隨著信息量的增加和應(yīng)用系統(tǒng)的擴(kuò)充系統(tǒng)的軟、硬件也必須逐步 地擴(kuò)展。設(shè)計網(wǎng)站時要確保系統(tǒng)對升級換代的適應(yīng)能力5系統(tǒng)的開放性商務(wù)網(wǎng)站只是企業(yè)整個 商務(wù)體系中的一部分，它可能是企業(yè)的第一個系統(tǒng)，但決不應(yīng)該是最后的一個。因此，它必須設(shè)計成支持 開放性、符合相關(guān)技術(shù)標(biāo)準(zhǔn)的系統(tǒng)，使其能與原有系統(tǒng)(如果有的話)協(xié)調(diào)工 作，并與將來新建系統(tǒng)相互兼容。
With the increase of information and the application of system expansion system of soft, hardware must also gradually extended. Web site design to ensure the system to upgrade the ability to adapt to 5 open system business website only enterprise of the whole business part of a system, it is the first enterprise systems, but never should be the last one. Therefore, it must be designed to support the open, in conformity with the relevant technical standard system, so that it can work with the original system ( if any ) coordination work, and with the new system compatible.
6，系統(tǒng)的先進(jìn)性(The advanced nature of the system)
信息技術(shù)的發(fā)展日新月異，我們在設(shè)計時，要盡量采用先進(jìn)而成 熟的技術(shù)和設(shè)備，以保證系統(tǒng)高效、可靠安全地運行與此同時，也要防止片面地追求“一步到位”的傾向 。
The development of information technology change rapidly, we are in the design, to maximize the use of advanced and mature technology and equipment, to ensure that the system is efficient, reliable and safe operation at the same time, also should prevent one-sided pursuit of " one-step" tendency.
三，尚品網(wǎng)站制作中告訴你要注意的問題(Luxuries in web production must tell you to pay attention to the problem)
網(wǎng)站內(nèi)容應(yīng)定期更新
Website content should be regularly updated
一個網(wǎng)站如果長期以一張永遠(yuǎn)不變的“臉”示人，甚至連企業(yè)產(chǎn) 品的消息都永遠(yuǎn)凝固在那里，千年難得～變，則這個網(wǎng)站將很快失去對用戶的吸引，自然更不可能給企業(yè) 帶來它所期望的種種利益了。這樣的網(wǎng)站，最終只能淪落為互聯(lián)網(wǎng)中的垃圾網(wǎng)站。換而言之，如果網(wǎng)站上 的內(nèi)容經(jīng)常更新，用戶經(jīng)?？梢粤私獾皆撈髽I(yè)新的動態(tài)及產(chǎn)品，則這樣的網(wǎng)站就會吸引越來越多的用戶。
A website if long-term to a constant " face" show a person, even the enterprise product information remains there, the Millennium rare - variable, this site will soon lose the attraction to the user, natural or may be brought to the enterprise it is expected a variety of interests. Such a web site, can only be reduced to the Internet in the garbage site. In other words, if the content of the web site is updated frequently, users often can see that the enterprise new dynamic and product, this website will attract more and more users.
企業(yè)網(wǎng)站上一般都有專門的企業(yè)郵箱，用以接收用戶的郵件。但 很多企業(yè)的郵箱形同虛設(shè)，用戶給企業(yè)的郵件根本得不到任何響應(yīng)，最后用戶不得以而放棄，在這放棄之 中商機也就隨之溜走了。事實上，現(xiàn)代企業(yè)必須做到“耳聽八方”，因為任何渠道的消息都有可能成為企 業(yè)可遇不可求的商機。
Enterprise website generally have specialized enterprise mailbox, is used for receiving the user's mail. But many enterprise mailbox exists in name only, the user to the enterprise mail can not get any response, the user not to give up, give up the business opportunities in this will slip away. In fact, the modern enterprise must do " very alert ", since any channel message may become a business can not be met and business opportunities.
發(fā)揮網(wǎng)站應(yīng)有的作用，將網(wǎng)站融入到企業(yè)業(yè)務(wù)流程中去一個網(wǎng)站，如果只有公司簡介通信地址 、長途電話、公司名稱，銀行賬號，甚至連產(chǎn)品，服務(wù)類別都沒有那這個網(wǎng)站就等同于名片，用戶訪問此 類網(wǎng)站，對企業(yè)及其產(chǎn)品和服務(wù)都一無所知是不可能給企業(yè)帶來效益的長此以往，用戶會對企業(yè)形象和銷 售大打折扣，從而失去對企業(yè)的信任。
Play site due effect, the site into the enterprise business processes to a web site, if only the company address, telephone, company name, bank account number, or even product, service categories are not that this site is equivalent to calling card, users to access this website, to enterprises and their products and services know nothing at all is not possible to bring benefits to the enterprise. If things go on like this, the user will be on the corporate image and sales, thus losing the trust to the enterprise.
其次是易用性，消費者和訪客的耐性很少，如果你不能在第一時間提供給他們想要的信息或者產(chǎn)品，那他們很可能會去其他地方尋找。
Followed by the ease of use, consumers and visitors patience rarely, if you can not be the first time to provide the information they want or product, they will go to other places to find.
第三是網(wǎng)站的結(jié)構(gòu)性，如何搭建一個容易被搜索引擎搜索到。這點看你是針對國外客戶還是國內(nèi)客戶。國內(nèi)的話就是做百度，國外就做谷歌。
Third is the site of the structure, how to build an easily search engine to. This point of view you are targeting foreign customers and domestic customers. The word is done do Baidu, Google abroad.
第四是網(wǎng)站的安全性，作為一個電子商務(wù)網(wǎng)站，除了自身的安全之外也要對用戶的信息和資金保障安全。
Fourth is the site safety, as an electronic commerce website, in addition to its own security to the user information and financial security.
最后就是信譽。這點可以通過得到很多認(rèn)證獲得初始的信譽積累。

分享題目：商務(wù)網(wǎng)站制作的要素
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