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企業(yè)網(wǎng)站如何分析競爭對手

2020-02-05    分類: 網(wǎng)站建設(shè)

社會(huì)的競爭越來越強(qiáng),企業(yè)網(wǎng)站競爭也是一樣,除了選擇最好的cms之外,還要有高超的優(yōu)化技巧。優(yōu)化對于一個(gè)網(wǎng)站而言,也是必不可少的。

俗話說:知己知彼,百戰(zhàn)不殆。意思就是說如果我對雙方的情況都能了解透徹,打起仗來百戰(zhàn)都不會(huì)有危險(xiǎn)。企業(yè)網(wǎng)站競爭也是一樣的道理,我們了解對方的情況,在分析一下自己的不足,才能更好的完善自己。那么如何分析競爭對手的網(wǎng)站呢?成都專業(yè)網(wǎng)站制作公司人員告訴您

首先,在百度上搜索一下競爭的企業(yè)網(wǎng)站有哪些,一一排列出來,其次從以下幾個(gè)方面分析一下他們的網(wǎng)站是如何運(yùn)作的,最后就是制定一下策略,如何超越他們。

1、域名的選擇

分析一下網(wǎng)站的域名,是否含有關(guān)鍵字,還有就是域名的年齡,域名的PR值,通過站長工具就可以查出來2、IDC的服務(wù)商

通過軟件查出競爭對手的服務(wù)器IP,看是虛擬服務(wù)器還是獨(dú)立的服務(wù)器,一般來說,獨(dú)立服務(wù)器是企業(yè)網(wǎng)站的實(shí)力象征。在查看對方服務(wù)器上的域名是否出自于一個(gè)企業(yè),有些企業(yè)為了得到更多的流量,會(huì)用補(bǔ)助站來做鏈接。

3、頁面的優(yōu)化

分析一下競爭對手的頁面優(yōu)化程度,右擊查看源文件,就可以看到頁面的代碼,其中標(biāo)簽是網(wǎng)站的標(biāo)題,看對方的標(biāo)題中是否含有關(guān)鍵字,他們的關(guān)鍵字是怎樣組合在一起的,怎樣做到關(guān)鍵字不疊加而且讀起來很通順。還有meta name="description"是這個(gè)網(wǎng)頁的說明,他們又是如何描述的,有什么技巧,關(guān)鍵字的密度是多少。同時(shí)看看他們的圖片說明是否也含有關(guān)鍵字等等,這些都是需要我們考慮的。</p><p>4、推廣的技巧</p><p>我們可以查看一下競爭對手的鏈接情況。比如對方和什么樣的網(wǎng)站進(jìn)行了連接,我們可不可以效仿一下。對方是從哪里宣傳自己的網(wǎng)站的,他們的內(nèi)容質(zhì)量怎么樣,文章的收錄情況,更新速度如何等等。</p><p>在企業(yè)網(wǎng)站競爭激烈的今天,選擇一個(gè)優(yōu)秀的cms是至關(guān)重要的,其次就是多分析多學(xué)習(xí),然后記錄下來,制定一個(gè)自己的計(jì)劃,按部就班的實(shí)施,最后就是等待。<br /></p> <p> 當(dāng)前文章:<a href="http://jinyejixie.com/news/81329.html">企業(yè)網(wǎng)站如何分析競爭對手</a> <br> 分享網(wǎng)址:<a href="http://jinyejixie.com/news/81329.html">http://jinyejixie.com/news/81329.html</a> </p> <p> 網(wǎng)站建設(shè)、網(wǎng)絡(luò)推廣公司-創(chuàng)新互聯(lián),是專注品牌與效果的網(wǎng)站制作,網(wǎng)絡(luò)營銷seo公司;服務(wù)項(xiàng)目有<a href="http://jinyejixie.com/news/jianshe/">網(wǎng)站建設(shè)</a>等 </p> <p class="adpic"> <a href="http://jinyejixie.com/service/ad.html" 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