炎炎盛夏，暑假來臨。假期什么最熱？我們都知道每當(dāng)了暑假，各大中小學(xué)生一放假，網(wǎng)站的訪問率迅猛提升，其中最多的要數(shù)小游戲網(wǎng)站了。而小游戲網(wǎng)站在平常的時(shí)候就是各大上班族的最愛，在繁忙的工作中，小游戲是休閑娛樂放松心情的好選擇。轉(zhuǎn)眼暑假已經(jīng)過了一大半了，在還剩一個(gè)月的時(shí)間里，小編在此和各位同仁分享交流一下小游戲網(wǎng)站的發(fā)展與設(shè)計(jì)。
Scorching summer, summer vacation. What holiday hot? We all know that when the summer vacation, the students a holiday, the site visit rate rapid promotion, one of the largest number of little game site. But the little game site in the ordinary time is the office worker's love, in the busy work, the game is the best choice for leisure and entertainment to relax. In the summer vacation is over a half, left in a month's time, small make up to share in this design and development of communication about the little game site and colleagues.
首先，小游戲這個(gè)行，該不該入，是不是有發(fā)展空間。小游戲網(wǎng)站發(fā)展了很多年，其實(shí)已經(jīng)發(fā)展出了很多很不錯(cuò)的網(wǎng)站，但是小游戲網(wǎng)站是不是有更多發(fā)展空間呢？答案是有的。現(xiàn)在的小游戲都是很簡單，但是女性游戲一直停留在裝扮類，很多有名的國外游戲，P2P游戲之類的游戲，很多人都很想玩，資源又非常非常少，這一類游戲的市場還是非常之大的。而且小游戲網(wǎng)站也沒有一個(gè)壟斷的大網(wǎng)站，想要發(fā)展還是有空間的。因此很多草根站長們?nèi)绻€在為該建設(shè)什么樣的網(wǎng)站而煩惱時(shí)，不妨可以從事小游戲網(wǎng)站的建設(shè)，只要努力草根站長們一定可以創(chuàng)出一片天地的。
First of all, the small game, this is it right? The, development of space. Little game site has been developed for many years, it has developed a lot of very good web site, but little game site is it right? There is more space for development? The answer is yes. Now the game is very simple, but the game has been stuck in the women dress, many famous foreign game, P2P game like the game, a lot of people like to play, but very few, this kind of game market is still very large. But little game site does not have a monopoly of big website, want to develop there is still space. Therefore, many grassroots the webmaster if also for the site of the construction of what kind of trouble, may be engaged in the construction of small game, as long as the efforts of the grassroots webmaster can create a piece of heaven and earth.
據(jù)調(diào)查，4399在中國網(wǎng)站排名在33名。而其流量幾乎是中國同類網(wǎng)站的TOP1。在2008年的調(diào)查數(shù)據(jù)中顯示歷史總搜索量為47621261，平均每日搜索40877次。這么一個(gè)風(fēng)靡全國的小游戲網(wǎng)站是由草根站長李興平創(chuàng)造，而今他已經(jīng)是一名出色的家喻戶曉的成功企業(yè)家。以4399這個(gè)成功案例來看小游戲網(wǎng)站的發(fā)展與設(shè)計(jì)總結(jié)為目標(biāo)用戶專一，頁面設(shè)計(jì)簡潔。
According to the survey, 4399 in Chinese website ranking in 33. The flow is almost similar sites in China TOP1. History shows the search volume is 47621261 in the survey data in 2008, the average daily search 40877 times. Such a popular national game site is created by the grassroots webmaster Li Xingping, now he was an excellent make known to every family of successful entrepreneurs. Taking the design and development of 4399 the successful case of little game site summary for the target user specific, page concise design.
首先我們要先定位一下小游戲網(wǎng)站建設(shè)的目標(biāo)用戶，然后根據(jù)用戶群體的特點(diǎn)“因地制宜”的設(shè)計(jì)屬于這群目標(biāo)用戶的游戲網(wǎng)站。對于目標(biāo)用戶我們并不是盲目定位，如果沒有清楚用戶群體，那么在整個(gè)游戲網(wǎng)站的設(shè)計(jì)中只會(huì)事倍功半，沒有什么起色。比如你要定位的目標(biāo)用戶是白領(lǐng)上班族，那么你在網(wǎng)站建設(shè)前期要先做好準(zhǔn)備工作，調(diào)查白領(lǐng)的興趣愛好以及他們工作壓力的來源，然后對癥下藥的擬定小游戲網(wǎng)站的建設(shè)的整個(gè)框架，之后我們就可以真正著手準(zhǔn)備建站工作了。
First, we must first locate the game website target user, then design according to the characteristics of "user group suit one's measures to local conditions" belongs to this group of target users of the game website. For the target users and not blindly, if there is no clear user groups, so just perceptibly in the design of the entire game site, no improvement. For example, you want to target users are white-collar workers, then you are in the construction site must first prepare, investigation of white-collar interests as well as the source of their work pressure, frame construction and an antidote against the disease for the whole game site, then we can really begin to prepare for the work site.
有些剛起步的站長們在小游戲網(wǎng)站的發(fā)展設(shè)計(jì)中，盲目跟風(fēng)設(shè)計(jì)，沒有定位好目標(biāo)用戶，導(dǎo)致網(wǎng)站發(fā)展剛開始雖然略有起色，卻總是走不遠(yuǎn)，因此在09年的時(shí)候，很多人都認(rèn)為小游戲網(wǎng)站的發(fā)展前景已經(jīng)一片黑暗了，其實(shí)不然，在現(xiàn)在這么一個(gè)高速發(fā)展的時(shí)代，越來越多的人需要不同的方式來進(jìn)行解壓，有的選擇運(yùn)動(dòng)，有的選擇旅游，有的就會(huì)選擇通過游戲來放松緩解壓力，而其中的游戲就包括flash小游戲、單機(jī)游戲、網(wǎng)游等。
The development of design in the little game site some start-up webmasters, blindly follow the trend of design, no position the target user, causing the site to the beginning of the development is slightly better, but always not far away, so in 09 years time, a lot of people think that the future development of the small game site has a dark, in fact otherwise, is now in such a rapid development of the times, more and more people need to decompress in different ways, some choose to exercise, and some choice of tourism, some will choose the game to relax to ease the pressure, and the game will include flash small game, stand-alone games, online games and so.
其次我們來看一下小游戲網(wǎng)站的頁面設(shè)計(jì)，作為一個(gè)SEOER都知道網(wǎng)站的主頁面是網(wǎng)站的門戶，關(guān)乎著整個(gè)網(wǎng)站的今后的訪問率和點(diǎn)擊率等。在小游戲網(wǎng)站設(shè)計(jì)中當(dāng)我們設(shè)定好目標(biāo)用戶后，就要根據(jù)目標(biāo)群體的特點(diǎn)愛好開始進(jìn)行頁面的排版設(shè)計(jì)。例如你設(shè)定的是白領(lǐng)上班族，我們經(jīng)過調(diào)查研究可以了解到，白領(lǐng)們經(jīng)過一天緊張的工作后，一般不會(huì)話太多的精力去選擇復(fù)雜的大型網(wǎng)絡(luò)游戲，尤其是女性白領(lǐng)工作，這時(shí)候就會(huì)選擇一些簡單休閑益智的小游戲放松心情。
Then we look at page design little game site, as a SEOER all know site home page is the site of the portal, relates to the site of the future access rate and click through rate etc.. In the little game site design when we set the target users, according to the characteristics of the target group preference to start page layout design. For example you set are white-collar workers, we can understand that after investigation, white-collar workers after a hard day at work, is generally not too much energy to choose large network game is complex, especially the female white-collar jobs, it will choose some simple casual puzzle game to relax.
所以我們的首頁面的關(guān)鍵詞設(shè)計(jì)要以這些簡單的小游戲?yàn)橹?，那些熱門搜索的關(guān)鍵詞以及熱門排行的小游戲可以用不同的字體顏色或者特色的形式表現(xiàn)出來，方便用戶搜索使用。而如果你的目標(biāo)群體設(shè)定是中小學(xué)生的話，就要從小孩子的特點(diǎn)入手，頁面設(shè)計(jì)盡量以一些可愛的卡通圖片為主，這樣既可以吸引小朋友的眼球也方便小朋友選擇游戲玩樂。
So the design of the keywords we should take these simple little game, those who form keyword searches and top ranking game can use different font colors or special performance, is convenient for the user to search using. And if your target group setting is primary and middle school students, we must start from the child's character, page design as far as possible with some lovely cartoon pictures, it can attract children's eye is also convenient for children to choose the game play.
最后關(guān)于小游戲網(wǎng)站的發(fā)展前景很多人認(rèn)為大多數(shù)小游戲網(wǎng)站發(fā)展緩慢，步履維艱。也有一些同仁認(rèn)為小游戲網(wǎng)站現(xiàn)在競爭激烈不在具備暴利，但是我們要了解一點(diǎn)的是不具備暴利并不代表不能夠盈利，每個(gè)創(chuàng)業(yè)都不是靠暴利營生的，而是需要放長線釣大魚，不要急功近利通過腳踏實(shí)地一步步的努力奮斗而成就一番事業(yè)的。在此筆者認(rèn)為小游戲網(wǎng)站的發(fā)展前景還是非常樂觀的，盡管競爭激烈，但是在中國這個(gè)擁有龐大用戶群體的土地上，小游戲網(wǎng)站還是非常有市場的。所以只要SEOER用心努力，你一定可以成為下一個(gè)李興平，下一個(gè)一個(gè)成功的寵兒。
Finally, the prospects for the development of small game site a lot of people think that the development of most of the small game site slowly, said of an aged person. There are also some colleagues think little game site now fierce competition does not have sudden huge profits, but we have to understand the point is does not have the profits not profitable, each enterprise is not rely on the profits make a living, but need to go fishing, not instant success through stand on solid ground step by step efforts and achievements in career. In this paper the author believes that the future development of the small game site is still very optimistic, despite fierce competition, but in China it has a huge user groups on the land, little game site or very market. So as long as the SEOER effort, you can be the next Li Xingping, the next a successful.