一個(gè)企業(yè)的網(wǎng)站通常是企業(yè)用來(lái)展示產(chǎn)品或服務(wù)的平臺(tái)，也是企業(yè)開(kāi)展電子商務(wù)的平臺(tái)。網(wǎng)站建設(shè)的理想目標(biāo)是利用互聯(lián)網(wǎng)而開(kāi)展網(wǎng)絡(luò)營(yíng)銷或電子商務(wù)。而為了讓企業(yè)網(wǎng)站發(fā)揮大作用，在營(yíng)銷型網(wǎng)站建設(shè)過(guò)程中，必須學(xué)會(huì)如何去優(yōu)化網(wǎng)站。否則一個(gè)沒(méi)有瀏覽量的網(wǎng)站在上線后也是對(duì)企業(yè)毫無(wú)益處的。下面一些實(shí)用的技巧可以幫助在網(wǎng)站建設(shè)中達(dá)到優(yōu)化網(wǎng)站的目的。
A business enterprise website is usually used to display the product or service platform, also is the enterprise develops the electronic commerce platform. The ideal goals of the website is to carry out network marketing or e-commerce using the internet. And in order to make the enterprise website play the biggest role, in the process of marketing type website construction, must learn how to optimize your website. Otherwise a no traffic sites in the line to the enterprise is no good. Here are some practical tips can help to optimize the site's purpose in the website construction.
優(yōu)化頁(yè)面設(shè)計(jì)
Optimization design of page
頁(yè)面設(shè)計(jì)也是網(wǎng)站優(yōu)化的必不可少的一部分。要盡可能地吸引用戶訪問(wèn)網(wǎng)站、提升網(wǎng)站的流量，必須按照用戶習(xí)慣進(jìn)行網(wǎng)站設(shè)計(jì)。在設(shè)計(jì)頁(yè)面時(shí)，要盡量突出頁(yè)面的層次感，可以用加粗、文字變大或改變顏色來(lái)突出重點(diǎn)文字。很多網(wǎng)站的首頁(yè)會(huì)給用戶呈現(xiàn)一些企業(yè)新聞或者產(chǎn)品信息?？梢钥紤]在產(chǎn)品或新聞的簡(jiǎn)短介紹后加上一個(gè)“更多”按鈕，用戶可以選擇點(diǎn)擊按鈕展開(kāi)了解更多內(nèi)容。
An essential part of the page design and site optimization. As far as possible to attract users to access the site, improve site traffic, must carry on the website design according to user habits. In the design of a page, as far as possible to highlight the page level sense, can grow or change color to highlight key words in bold text. Many of the home page of the website will give users exhibit some enterprise news or product information. Consider a brief introduction on the product or the news after the last "more" button, the user can choose to click the start button to know more.
合理設(shè)計(jì)導(dǎo)航
Rational design of navigation
一個(gè)網(wǎng)站的最重要部分可以說(shuō)是網(wǎng)站的導(dǎo)航部分。用戶在瀏覽網(wǎng)站時(shí)看中的一個(gè)很重要的因素便是網(wǎng)站的導(dǎo)航。試想一下，用戶在網(wǎng)站上找不到方向，還會(huì)有興趣瀏覽網(wǎng)站么？所以網(wǎng)站設(shè)計(jì)中合理設(shè)計(jì)導(dǎo)航是SEO網(wǎng)站優(yōu)化的一個(gè)重要步驟。
The most important part of a web site can be said to be part of the navigation website. A very important factor in user and browse the web is the site navigation. Just imagine, the user can not find the direction on the website, but also interested in viewing the site? So the website design and reasonable design of navigation is an important step in the SEO website optimization.
如果要在頁(yè)面上展示網(wǎng)站的logo，可以考慮放在網(wǎng)站的左側(cè)的最上方那個(gè)位置，這樣，用戶瀏覽網(wǎng)頁(yè)時(shí)第一眼便會(huì)看到網(wǎng)站的logo。在設(shè)計(jì)網(wǎng)站的導(dǎo)航條時(shí)，必須把網(wǎng)站首頁(yè)做成活鏈接，否則，用戶不能點(diǎn)擊回到網(wǎng)站的首頁(yè)上面去，以此造成很多的麻煩。網(wǎng)站的導(dǎo)航上可以加上企業(yè)的聯(lián)系方式，以便用戶聯(lián)系企業(yè)。對(duì)于一些產(chǎn)品宣傳的網(wǎng)站，可以直接的把產(chǎn)品的優(yōu)點(diǎn)一一列舉出來(lái)，這樣可以方便用戶對(duì)產(chǎn)品的了解。
If you want to display Web site logo on the page, can consider to put on the site on the left side of the top of the position, so that the user browsing webpage, at first glance, will see the site logo. Navigation in the design of the website, the website home page links must be made to live, otherwise, the user can not click back to the home page of the website to the above, this caused a lot of trouble. The site navigation can be coupled with business contacts, so that users with enterprises. For some product promotion website, can direct the product advantages of one one listed, allowing users to the understanding of the product.
提升網(wǎng)站的實(shí)用性
Ascension site usability
很多網(wǎng)站在建設(shè)的過(guò)程中都過(guò)多地注重了美工方面，而忽視了網(wǎng)站自身的實(shí)用性。為了達(dá)到優(yōu)化網(wǎng)站的目的，必須重視網(wǎng)站的實(shí)用性。
Many sites are in the process of construction, attention to the artists, while ignoring the practicability of the site itself. In order to optimize the website, must pay attention to practical site.
定期更新網(wǎng)站內(nèi)容
Regularly update the website content
好的網(wǎng)站設(shè)計(jì)固然可以提升網(wǎng)站的訪問(wèn)量，但是并不能長(zhǎng)期留住用戶。保證網(wǎng)站生命力的途徑就是不斷地更新網(wǎng)站內(nèi)容。在網(wǎng)站建設(shè)中，要明確網(wǎng)站哪部分內(nèi)容需要經(jīng)常更新，對(duì)于這些需要經(jīng)常更新的信息，可以采用結(jié)構(gòu)化的方式來(lái)管理，從而避免出現(xiàn)數(shù)據(jù)雜亂無(wú)章的現(xiàn)象。在網(wǎng)站更新過(guò)程中，也要采用合適的網(wǎng)頁(yè)更新工具，比如Dreamweaver等可視化工具。
Although good web site design can improve the site visits, but could not long retain users. The best way to keep the site vitality is constantly updated website content. In the construction site, to clear the site which part needs to be updated frequently, the need to regularly update the information, can use a structured approach to management, thereby avoiding the data be phenomenon. Website update process, also want to use the right webpage update tool, such as Dreamweaver visualization tool.
在網(wǎng)站建設(shè)中，還有很多方式可以用來(lái)優(yōu)化網(wǎng)站，比如合理使用框架結(jié)構(gòu)和合理布局優(yōu)化。要保證用戶可以很快地找到自己所需要的內(nèi)容，網(wǎng)站建設(shè)中必須注意網(wǎng)站的內(nèi)容結(jié)構(gòu)?，F(xiàn)在也有很多企業(yè)都依靠專業(yè)SEO公司來(lái)對(duì)網(wǎng)站進(jìn)行SEO優(yōu)化維護(hù)。不得不說(shuō)，采用專業(yè)的SEO優(yōu)化策略可以在短期內(nèi)提高網(wǎng)站在搜索引擎中的排名。但是SEO優(yōu)化服務(wù)并不是免費(fèi)的，企業(yè)通常需要支付一定的費(fèi)用。
In the construction site, there are many ways can be used to optimize the site, such as the rational use of frame structure and reasonable layout optimization. To ensure that the user can quickly find the content of their needs, the construction site must pay attention to the content and structure of the site. There are a lot of enterprises rely on the professional SEO company to SEO optimization for site maintenance. Have to say, the optimization strategy of SEO professional can improve the site in the search engine rankings in the short term. But SEO optimization service is not free, enterprises usually have to pay a certain fee.