隨著互聯(lián)網(wǎng)的飛速發(fā)展，SEO網(wǎng)站優(yōu)化行業(yè)近年來競爭愈演愈烈，百度算法的頻繁變化更使SEO行業(yè)處于水深火熱之中，許多行業(yè)運(yùn)營人員表明：網(wǎng)站利用SEO優(yōu)化所帶來的效果遠(yuǎn)不如以前，甚至許多企業(yè)都放棄了SEO優(yōu)化。其實(shí)這并不是明智的決策，只要更深入的解之后，會發(fā)現(xiàn)競爭越激烈表示SEO網(wǎng)站運(yùn)營中的地位更加重要，而且筆者敢斷言，今后的互聯(lián)網(wǎng)中，企業(yè)網(wǎng)站要想持續(xù)盈利并穩(wěn)定的運(yùn)營下去是離不開SEO和網(wǎng)絡(luò)營銷型網(wǎng)站建設(shè)的所以企業(yè)不可輕視搜索引擎優(yōu)化的作用;同時(shí)從事網(wǎng)站優(yōu)化人員更應(yīng)該加強(qiáng)自身的優(yōu)化技術(shù)，使網(wǎng)站在激烈的行業(yè)形勢下脫穎而出，給企業(yè)帶來更高的商業(yè)價(jià)值。
With the rapid development of the Internet, SEO website optimization industry competition intensified in recent years, the frequent change of Baidu algorithm makes SEO industry in dire straits, many industry operators show that: before the site using the SEO optimization has far less effect, and even many companies have abandoned SEO optimization. In fact, this is not a wise decision, as long as the better solutions, will find more fierce competition that SEO site operation is becoming much more important, but I dare say, the future of the Internet, the enterprise website to sustained profitability and stable operation is cannot do without the construction of SEO and the network marketing website so the enterprise is not to be sneezed at search engine optimization function; while engaged in the site optimization personnel should strengthen the optimization technology itself, make the website talent showing itself in the fierce industry under the situation, bring higher commercial value to the enterprise.
搜索引擎優(yōu)化這一概念一直存在缺陷。最糟糕的條件下，搜索引擎優(yōu)化就是指為讀者制作互動(dòng)性更小的網(wǎng)頁內(nèi)容，但對搜索引擎和神秘的算法（即決定搜索結(jié)果在谷歌搜索中的排序的算法）而言，這些當(dāng)然是更好的內(nèi)容。發(fā)展得好的情況下，搜索引擎優(yōu)化不僅是指在創(chuàng)建清晰可連接網(wǎng)站（這些網(wǎng)站建設(shè)擁有清楚的內(nèi)容、有意義的主題、高質(zhì)量的圖片，而且連接還不會斷開，時(shí)遵循好的方法，而且還意味著這些網(wǎng)站也是用戶最愿意前往的高質(zhì)量的目標(biāo)網(wǎng)站。
Search engine optimization of this concept has been flawed. The worst conditions, search engine optimization refers to the webpage content making interactive smaller to readers, but to the search engine and the mystery of the algorithm (i.e., decided to search results on Google search ranking algorithm), which of course is better content. The development of the best case, search engine optimization is not only to create clear can connect website (these website construction has clear the contents, meaningful theme, high quality images, and the connection is not disconnected, follow the best method, but also means the site is also the user willing to travel high quality target site.
網(wǎng)站優(yōu)化人員除了不時(shí)的探索新的技術(shù)之外，還需要經(jīng)常了解搜索引擎的動(dòng)態(tài)。對于百度來說，不需要知道詳細(xì)的算法內(nèi)容，但對于算法中提到東西我一定要多去了解，然后揚(yáng)長避短合理的運(yùn)用于我網(wǎng)站優(yōu)化上。接下來，筆者就跟大家談?wù)撘幌滤阉饕鎯?yōu)化之中的投票原理和操作誤區(qū)。
Site optimization personnel in addition to explore new technologies from time to time, also need to know the dynamic search engine. For Baidu, does not need to know the details of the algorithm, but the algorithm mentioned things I must know how to use, then make reasonable in our website optimization. Next, the author would like everyone to talk about search engine optimization theory of voting and operational mistakes.
搜索引擎算法中的投票原理
The search engine algorithm in the theory of voting
關(guān)于投票原理和機(jī)制，相信大家并不陌生，可能我曾經(jīng)也有參與過投票活動(dòng);例如：部門責(zé)任人推薦、國外領(lǐng)導(dǎo)人選舉等，這些都屬于投票行為。那么，對于網(wǎng)站而言，投票可以分為：站內(nèi)的互相投票與來自互聯(lián)網(wǎng)的投票，搜索引擎可以通過投票比列初步判斷一個(gè)網(wǎng)站質(zhì)量價(jià)值、受眾群體以及優(yōu)化是否正規(guī)，投票比例越高，搜索引擎獲得的排名展現(xiàn)越好。
About the voting principle and mechanism, I believe we are not unfamiliar, may I have also participated in the voting; for example: responsible departments recommend, foreign leader election and so on, these all belong to the voting behavior. So, for the site, the vote can be divided into: station vote and vote from the Internet, search engines can vote has preliminary judge a site quality value, the audience and the optimization of whether the formal vote, the higher proportion, search engine rankings show better.
關(guān)于站內(nèi)的互相投票
On site vote
站內(nèi)互相投票可以簡單的理解為內(nèi)鏈，因此內(nèi)鏈的合理性尤為重要。一般來說，網(wǎng)站首頁會接受來自網(wǎng)站各個(gè)內(nèi)頁的投票，所獲得的投票最多，自然搜索引擎給予網(wǎng)站首頁的權(quán)重值最高，而在實(shí)際站內(nèi)優(yōu)化中，許多SEO優(yōu)化人員仍在網(wǎng)站內(nèi)頁添加關(guān)鍵詞指向首頁，其實(shí)這是不合理的也是無效的投票，很可能被搜索引擎判斷為優(yōu)化過度導(dǎo)致首頁降權(quán)，筆者就曾經(jīng)犯過這樣的錯(cuò)誤。另外，首頁在獲得站內(nèi)的投票的同時(shí)，也會對內(nèi)頁進(jìn)行投票，因此我需要把網(wǎng)站非常重要的信息布局在首頁，并給予鏈接入口，讓內(nèi)頁獲得首頁的投票，搜索引擎也會認(rèn)為這樣的頁面是網(wǎng)站精華局部，會給予比較高的權(quán)重值。
The station vote can be understood within the chain within the chain, so the rationality is particularly important. In general, the website home page will be accepted from all sites within the pages of voting, the votes, the weight of the natural search engine to give the website home page is the highest, while in the station optimization, many SEO optimization personnel are still the site pages to add keywords to the home page, in fact this is irrational and invalid votes, it may be search engine for optimization excessive page down the right, the author has made such a mistake. In addition, the home page in site vote at the same time, also on the inside pages of vote, so I need to put the site is very important information in the page layout, and give the link entrance, let the inside pages get the vote, the search engine will think this page is the site of the essence of local, will give relatively high weight value.
來自互聯(lián)網(wǎng)的投票
From the Internet voting
來自互聯(lián)網(wǎng)的投票就是通常所謂的網(wǎng)站外鏈，當(dāng)網(wǎng)站獲得的外鏈投票值越多時(shí)，獲得的權(quán)重和投票所指向的關(guān)鍵詞排名越高，這是保證外鏈質(zhì)量的前提下才可成立，筆者也是單方面從外鏈角度去進(jìn)行分析的實(shí)際上網(wǎng)站權(quán)重排名還受到很多因素的影響。由于網(wǎng)站外鏈投票可操作性很強(qiáng)，會有部分優(yōu)化人員為了讓關(guān)鍵詞排名短時(shí)間內(nèi)獲得好排名，大量的去做外鏈，這種做法現(xiàn)在已經(jīng)被搜索引擎認(rèn)為是作弊，百度也能夠很好的識別。關(guān)于網(wǎng)站外鏈的投票，搜索引擎還會對此外鏈的可信度進(jìn)行判斷，一般來自單方面的投票可信度要低于多方面的投票，因此我做外鏈的時(shí)候不要單平臺去發(fā)布很多，而是多平臺去推廣發(fā)布，除此之外，還應(yīng)該注意外鏈的合理自然性和質(zhì)量價(jià)值性等多方面。
From the Internet voting is what is usually called the site outside the chain, when outside the chain of voting sites obtained values more, keyword weight gain and voting by pointing to the higher ranking, this is the premise to ensure the quality of the chain will be established, the author is also a single from the chain point of view to analyze the actually website weight rankings are also affected by many factors. Because the site outside the chain of voting strong operability, there will be some optimization personnel in order to allow the keyword to get good rankings in a short period of time, a lot of the to do the chain, this practice has now been search engine that is cheating, baidu also can well identify. On the site outside the chain of voting, search engines will this outside the chain of credibility to judge, voting credibility from unilateral lower than many votes, so I do the chain don't single platform to release a lot, but multi platform to promote the release of, in addition, should also pay attention to many aspects of the chain the reasonable nature and quality value etc..