搜索引擎優(yōu)化通過索引,協(xié)助網(wǎng)站在搜索結(jié)局中提高自然排名。當(dāng)你在任何搜索引擎輸入一個(gè)關(guān)鍵字搜索,您會(huì)獵取一個(gè)的搜索結(jié)果鏈接列表頁,上面會(huì)有您所要獲取的信息,常規(guī)用戶會(huì)點(diǎn)擊排名靠前的信息。所有的網(wǎng)站都是相互角逐以吸引用戶,他們都利用SEO作為一個(gè)行之有效的營銷型
網(wǎng)站建設(shè)工具,其中有些人甄選的搜索引擎操控。由于競爭激烈,SEO人才需求量隨之增長。
Search engine optimization by index, assist site to ranking in the search result. When you enter a keyword in any search engine, you receive a list of links of the search results page, it will have what you need to obtain information, regular users will click ranking information. All of the sites are competing to attract customers, they are using SEO as an effective marketing type website construction tools, some selection to search engine control. Due to intense competition, SEO talent demand increasing.
搜索引擎優(yōu)化并不是誆騙搜索引擎,現(xiàn)在的網(wǎng)站管理員通過這種方式在SERP(搜索引擎結(jié)果頁)來博得較好關(guān)鍵詞排名。責(zé)任問題付費(fèi)排名的費(fèi)用相對較高,且效果及轉(zhuǎn)化率降低的情況下,越來越多的網(wǎng)站將會(huì)選擇自然SEO網(wǎng)站優(yōu)化。
Search engine optimization is not to search engine, now the site administrator in this way in SERP (search engine results page) to win the good keywords ranking. Liability issues PPC costs are relatively high, and the effect and conversion rate lower, more and more web sites will choose the natural SEO website optimization.
音頻和視頻數(shù)據(jù)索引在搜索引擎的受青睞青睞程度是穩(wěn)步增長,在受歡迎的搜索引擎和日趨激烈的競爭當(dāng)中,搜索引擎優(yōu)化的未來方興未艾。
Audio and video data index in the search engine's popular favor degree is growing steadily, in the popular search engine and the increasingly fierce competition, the future of search engine optimization be just unfolding.
國內(nèi)的SEO行業(yè)是從03年才伊始起步的,時(shí)經(jīng)5年還依舊處在初級發(fā)展階段,從事這一行業(yè)的人不多。大多數(shù)的SEO公司還是作坊式經(jīng)營模式,只是對網(wǎng)站進(jìn)行一定的篡改,就說成了所謂的網(wǎng)站優(yōu)化。從關(guān)注國外的
搜索引擎優(yōu)化的動(dòng)向來看,搜索引擎優(yōu)化已經(jīng)發(fā)展到一個(gè)囊括各個(gè)網(wǎng)絡(luò)層次范圍的一個(gè)特殊的職業(yè)。聊到中國的SEOer,周知的說法基本是按三個(gè)流派來區(qū)分的,一類屬于技術(shù)流派,不管是黑帽或白帽,他們的技術(shù)角度是一致的,通過研究搜索引擎,而實(shí)現(xiàn)關(guān)鍵詞好的排名。一類則屬于文科流派,他們并非是出身技術(shù)門戶,可能來自各行各業(yè),主要通過文字臨摹的方式分析網(wǎng)站,推廣網(wǎng)站,但是他們也會(huì)研究技術(shù),只是不像技術(shù)類那樣偏重于技術(shù)。最后一類是以上兩者兼?zhèn)?,集眾家于大成,這類SEOer自然是業(yè)內(nèi)的個(gè)中“大蝦”。
The domestic SEO industry is from 03 years at the beginning, after 5 years is still in the primary stage of development, not to engage in this industry. Most SEO companies or operations, only certain tampering for web site, said the site optimization called. Attention from foreign search engine optimization trends perspective, search engine optimization have been developed to a special occupation a include every network level range. Talk to the Chinese SEOer, knows that it according to the three basic approaches to distinguish, belongs to a class of technical schools, whether it is black hat or cap, their technical angle is consistent, the search engine through research, and achieve good keywords ranking. Belongs to a class of liberal arts schools, they are not born technology portal, may come from all walks of life, mainly through the text copy mode analysis website, website promotion, but they also study the technology, but not as technical as emphasis on technology. The last category is above both, gather many YuDaCheng, such is the nature of the SEOer medium "prawns".
1、不管是作為一個(gè)
網(wǎng)站建設(shè)運(yùn)營師還是SEM、E-Marketing從業(yè)者,SEO知識將成為其知識構(gòu)架的最底層,不管搜索引擎的算法如何變化,大原則是永恒不會(huì)變的。
Whether as a website operator or SEM, E-Marketing practitioners, SEO knowledge will become the most underlying their knowledge structure, regardless of the search engine algorithm changes, big principle will never change.
2、SEO是伴隨著搜索引擎的前進(jìn)而前進(jìn)的,當(dāng)大多數(shù)人都了解SEO技術(shù)的王道時(shí),競爭亙古未有的激烈,國內(nèi)的SEO行業(yè)將逐漸得到規(guī)范,專業(yè)的SEO團(tuán)隊(duì)和SEO公司將走上大舞臺(tái),專敲搜索引擎后門的旁門公司將逐漸淡出人們的視野,結(jié)果是強(qiáng)者越強(qiáng),弱者越弱的局面。
SEO is accompanied by a search engine move forward, when most people understand SEO technology kingcraft, unprecedented fierce competition, domestic SEO industry will be gradually standardized, professional SEO team and the SEO will embark on the big stage, knocking back door special search engine companies will gradually fade out of people's vision the result is, the strong stronger, the weak weaker situation.
3、鑒于SEO從業(yè)者的進(jìn)一步擴(kuò)展,SEO內(nèi)部的角逐會(huì)逐漸激烈,很多純粹以SEO內(nèi)容的網(wǎng)站會(huì)較快增加,SEO相關(guān)附屬行業(yè)會(huì)崛起。SEO算法變革,鏈接策略被取締,SEO公司紛紛close,SEO變的透明、簡單。個(gè)人SEO興起,沒有稅收是他們大的優(yōu)勢。
In view of further extending the SEO practitioner, SEO internal competition gradually fierce, many purely to SEO web content will increase more quickly, SEO related ancillary industries will rise. The SEO algorithm change, link strategy was banned, SEO companies close, SEO becomes transparent, simple. Individual SEO rise, no tax is the biggest advantage of them.
4、現(xiàn)成搜索引擎徹底轉(zhuǎn)變?yōu)槿诵曰阉鳎辉偈桥琶惴ǖ氖澜?,而是用戶體驗(yàn)的時(shí)代。這樣一來,SEO不在是網(wǎng)絡(luò)學(xué),而是心理學(xué),誰分析用戶的心理定位準(zhǔn)確,誰就是“大蝦”。會(huì)有一部分企業(yè)將SEOer整合進(jìn)企業(yè)內(nèi)部,即雇傭SEOer作為企業(yè)的一名成員。
Existing search engines completely into the human search, is no longer a ranking algorithm of the world, but the user experience era. Thus, SEO is not in the network, but the psychology, psychological analysis of users who positioning accuracy, who is the "prawns". There will be a part of enterprises will be the integration of SEOer into the enterprise, which employs SEOer as a member of the enterprise.
5、SEO過度普及,并成為每個(gè)公司發(fā)展互聯(lián)網(wǎng)市場必不可少的職業(yè),國內(nèi)SEO培訓(xùn)興起,SEO公司不再供應(yīng)SEO優(yōu)化服務(wù),而是專為企業(yè)傳送專業(yè)的SEO人才。SEOer復(fù)合型人才開始增多,僅僅會(huì)在網(wǎng)頁上那文字一通亂侃的人會(huì)逐漸失去立足之地。
SEO over widespread, and become an indispensable market development of Internet each company's occupation, the rise of the domestic SEO training, SEO company no longer supply SEO optimization service, but for enterprises transfer of SEO professionals. SEOer compound talents began to increase, only in the webpage that writing a chitchat people will gradually lose a place to live in.
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