如今網(wǎng)絡(luò)發(fā)展得太快，現(xiàn)在網(wǎng)站設(shè)計(jì)跟不上時(shí)代的發(fā)展，互聯(lián)網(wǎng)上很大一部分企業(yè)網(wǎng)站建設(shè)缺乏設(shè)計(jì)思想，沒(méi)有個(gè)性，并沒(méi)有體現(xiàn)企業(yè)文化，還遠(yuǎn)遠(yuǎn)停留在幾年前的水平，頗具設(shè)計(jì)思想、富于企業(yè)文化信息、令人流連忘返、過(guò)目難忘、能夠起到營(yíng)銷(xiāo)作用的的網(wǎng)站更是鳳毛麟角。隨著網(wǎng)絡(luò)的發(fā)展，人們的鑒賞力也越來(lái)越高，對(duì)于網(wǎng)站的設(shè)計(jì)也越來(lái)越在意，我們的網(wǎng)站應(yīng)該不僅僅是信息的簡(jiǎn)單羅列，否則就會(huì)很容易被淹沒(méi)在浩如煙海的互聯(lián)網(wǎng)之中。我們隨便在一個(gè)搜索引擎上查找某一行業(yè)的企業(yè)網(wǎng)站，我們都會(huì)找到成千上萬(wàn)條信息，試想，在這么多的網(wǎng)站中，沒(méi)有自己企業(yè)特色、平庸無(wú)奇的網(wǎng)站是不會(huì)令人趕興趣的，更不用說(shuō)進(jìn)入詳細(xì)瀏覽了，我們知道，好的衣服能提高一個(gè)人的身價(jià)，好的網(wǎng)站也會(huì)提高一個(gè)企業(yè)的形象，一個(gè)好的網(wǎng)站在結(jié)構(gòu)，導(dǎo)航，用色，內(nèi)容等各個(gè)方面都是很講究的，也要符合SEO優(yōu)化，它可能很簡(jiǎn)單，但卻給人一種吸引力，讓瀏覽者觀賞的同時(shí)了解了企業(yè)信息。
Now network development too fast, now gansu website design can't keep up with the development of The Times, the Internet is a big part of the enterprise website construction design thought of, have no personality, and did not reflect the enterprise culture, are far from stay in the level of a few years ago, a design, abound enterprise culture information, a reluctant, look over unforgettable, can rise the marketing effect of the web site more rare. Along with the development of the network, the eye of people more and more is also high, for the website design is also more and more care about, our web site must be not only the information dictated, or it will be very easy to be drowned in the vast multitude of the Internet. We literally in a search engine for a specific industry enterprise web site, we will find hundreds of thousands of information, just think, in so many of the site, not their enterprise characteristics, mediocre and white website is not surprising the interested, let alone into the detailed browsing, we know, good clothes can enhance a person's prestige, good website will also improve a enterprise image, a good web site in structure, navigation, coloring, content and so on each respect is very exquisite, she can be very simple, but give a person a kind of appeal, let your visitors view and understand the enterprise information.
企業(yè)網(wǎng)站代表了一個(gè)企業(yè)的精神面貌，是企業(yè)的形象所在，如果網(wǎng)站不能反映企業(yè)的形象，反而被毛糙的文字、粗劣的圖片以及千篇一律的布局影響企業(yè)形象在瀏覽者心目中的地位，那么還不如不做！
Enterprise web site represents a enterprise spirit, is the enterprise image is, if the site can't reflect the image of the enterprise, instead of words, the poor of coarse pictures and waking influence enterprise image in layout visitors the status of mind, so as not to do!
評(píng)價(jià)一個(gè)網(wǎng)站好壞的標(biāo)準(zhǔn)僅僅憑美觀還遠(yuǎn)遠(yuǎn)不夠，因?yàn)閷?duì)于企業(yè)來(lái)說(shuō)，建設(shè)網(wǎng)站的目的不是觀賞，而是營(yíng)銷(xiāo)，當(dāng)然，這里所說(shuō)的營(yíng)銷(xiāo)是廣義上的營(yíng)銷(xiāo)，即并不只是要實(shí)現(xiàn)在線購(gòu)物或支付，所有有助于提升企業(yè)形象、促進(jìn)品牌宣傳、提高服務(wù)質(zhì)量的任何互聯(lián)網(wǎng)營(yíng)銷(xiāo)手段都屬于這個(gè)范疇。從某種意義上來(lái)說(shuō)，網(wǎng)站營(yíng)銷(xiāo)對(duì)是傳統(tǒng)營(yíng)銷(xiāo)方式的一種有效的補(bǔ)充，是一種新型的營(yíng)銷(xiāo)方式，是運(yùn)用現(xiàn)代計(jì)算機(jī)信息技術(shù)尤其是網(wǎng)絡(luò)技術(shù)來(lái)進(jìn)行的一種社會(huì)生產(chǎn)經(jīng)營(yíng)形態(tài)，根本目的是增強(qiáng)企業(yè)的競(jìng)爭(zhēng)力、增加或提高銷(xiāo)售或服務(wù)、增進(jìn)與消費(fèi)者或客戶的交流與溝通、提高企業(yè)生產(chǎn)效率、降低經(jīng)營(yíng)成本、優(yōu)化資源配置。但是，值得注意的是：大部分企業(yè)并沒(méi)有網(wǎng)絡(luò)營(yíng)銷(xiāo)意識(shí)，不知道如何利用網(wǎng)站進(jìn)行營(yíng)銷(xiāo)，尤其是對(duì)于網(wǎng)站的實(shí)際作用并不看好！實(shí)際工作中往往在我們的一再督促下，這些客戶才配合完成網(wǎng)站的發(fā)布，在他們的思想里建立網(wǎng)站只是不要落伍？！可以想象，這樣的建站態(tài)度是無(wú)法體現(xiàn)網(wǎng)站的價(jià)值的，而也有客戶曾打電話給我，高興地對(duì)我說(shuō)：他已經(jīng)通過(guò)網(wǎng)站接到訂單了！我想，這是對(duì)建站者大的鼓舞，也是對(duì)我們工作大的肯定。
Evaluate a websites solely on the standard of beauty is still not good enough, because for enterprise, it is not the purpose of building site viewing, but marketing, of course, here said the marketing is generalized marketing, which not only to realize the online shopping or pay, all help to promote the enterprise image, promote the brand promotion, and improve the service quality of any Internet marketing means all belong to this category. In a sense, the web site of marketing is the traditional marketing way an effective complement, it is a kind of new ways of marketing, is using the modern computer information technology, especially the network technology to a kind of social production and operation form, fundamental purpose is to enhance the enterprise the competitive ability, increase or improve the sales or service, improve and customers or clients exchange and communication, improve production efficiency and reduce operating costs, optimize the allocation of resources. But, it is worth noting that: most of the enterprise and have no network marketing consciousness, don't know how to use the web site on marketing, especially for the website of the actual role is not good! In the actual work often in our has repeatedly urged, these customers to cooperate to complete the release of website, in their thoughts in a web site just don't fall behind? ! As you can imagine, this site is unable to reflect the website attitude of value, and also have the customer had to call me, happy to say to me: he has been through a web site received orders! I think, this is one of the biggest stick to inspire, but also for our work the affirmation of the largest.
個(gè)別企業(yè)的網(wǎng)站負(fù)責(zé)人員追求新技術(shù)，在自己的站點(diǎn)里放置了許多網(wǎng)頁(yè)特效，比如Java，一方面效果令人不敢恭維，另一方面，這些特效會(huì)延長(zhǎng)瀏覽器下載時(shí)間。其中隱含的嚴(yán)重問(wèn)題是：漫長(zhǎng)的等待會(huì)嚇跑所有瀏覽者，嚴(yán)重地影響網(wǎng)站和企業(yè)在顧客心中的形象，而這些瀏覽者往往不再進(jìn)入您的網(wǎng)站！放棄這些特效，好好設(shè)計(jì)和規(guī)劃你的網(wǎng)站，往往比使用那些特效更容易貼近客戶，實(shí)際上這些特效是從來(lái)與好的企業(yè)站點(diǎn)無(wú)緣的，細(xì)心瀏覽著名企業(yè)的站點(diǎn)，您一定有很多收獲。
The individual enterprise web site responsible for personnel for the new technology, in their own site placed in many web special effects, such as Java, on the one hand, the effect is not flattery, on the other hand, these effects will extend the browser to download time. Implied in serious problem is: a long wait will scare away all your visitors, serious influence on the web site and enterprise in the customer in the heart of image, and these visitors often not enter your web site! Give up these effects, and a good design and planning your website, often use more easily than all the effects to the customer, in fact these effects is never and good enterprise site for no, careful browsing famous enterprise site, you must have a lot of harvest.
另外，有一點(diǎn)企業(yè)必須認(rèn)識(shí)到：一個(gè)網(wǎng)站必須保持經(jīng)常性的更新，才能不斷吸引訪問(wèn)者再次光臨，使?jié)撛诘南M(fèi)者變成客戶，如果網(wǎng)站一成不變，是無(wú)法獲得更多的商業(yè)機(jī)會(huì)的，因此，企業(yè)網(wǎng)站的維護(hù)是網(wǎng)站營(yíng)銷(xiāo)又一個(gè)很重要的手段。但是，大多數(shù)企業(yè)并沒(méi)有意識(shí)到這一點(diǎn)，或被忙碌的工作所累，無(wú)暇顧及，或者干脆因?yàn)闆](méi)有必要的技術(shù)人員從而放棄。在此提醒各位企業(yè)人注意：必須把網(wǎng)站的維護(hù)工作放到議事日程上來(lái)，否則，您就在放棄很多垂手可得的商業(yè)機(jī)會(huì)！
In addition, there is a small enterprise must realize: a web site must maintain constant updates constantly to attract visitors to come again, make the potential consumers into customer, if a web site the same and is unable to get more business opportunities, therefore, the enterprise web site maintenance is web site marketing and a very important method. However, most of the enterprise and didn't realize this, or was busy work tired, too busy, or simply because there is no necessary technical personnel and give up. In this remind each enterprise note: must be the website maintenance work on the place on the agenda, otherwise, you are giving up a lot of business opportunities helps!
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