行業(yè)網(wǎng)站是互聯(lián)網(wǎng)世界的主心骨，大大小小的行業(yè)網(wǎng)站支撐并繁榮互聯(lián)網(wǎng)的發(fā)展，并很大程度上直接影響互聯(lián)網(wǎng)的興與衰！緣此，行業(yè)網(wǎng)站建設(shè)水平顯得尤其重要，其猶如一座冰山，浮于水面的是冰山最焦點的區(qū)域，體現(xiàn)了行業(yè)網(wǎng)站運營商整體水平；沉于水底的卻是內(nèi)功所在，絕對支撐著整個冰山的形體與規(guī)模，更是行業(yè)網(wǎng)站運營商每日研究的課題。
Industry is the mainstay of Internet web site in the world, greatly small industry web site support and prosperity the development of the Internet, and to a large extent of the Internet with the direct influence on the decline. Accordingly, industry website construction level are especially important, it is like an iceberg, float on water is the most focus areas of the iceberg, reflect the industry overall level website operators; In the bottom of the sink is in the internal organs, absolutely support the whole of the iceberg form and scale, but industry daily website operators of research.
行業(yè)網(wǎng)站建設(shè)是一門講究宏觀思想指引，微觀田園式精耕細作的工程，主要通過以下5個方面展開。
Industry website construction is an exquisite macro thinking guidelines, micro intensive cultivation idyllic engineering, mainly through the following five aspects launches.
一、構(gòu)筑思想(Constructing thought)
網(wǎng)站建設(shè)的過程是整體建設(shè)SEO思想的體現(xiàn)，必有規(guī)則指引！
The website of the whole construction process is thought to reflect, there will be rules guide!
網(wǎng)站定位決定網(wǎng)站宏觀思路。（網(wǎng)站品牌定位、網(wǎng)站行業(yè)定位、網(wǎng)站用戶定位）
Website localization decision website macro ideas. (website brand positioning, website localization, web users industry positioning)
網(wǎng)站盈利模式?jīng)Q定網(wǎng)站搭建模式。（是否采用會員制？是否采用流量制？是否采用渠道模式？）
Website profit model to determine the building mode. (whether to adopt the membership? Whether to adopt flow system? Whether to adopt channel mode?)
網(wǎng)站資源決定網(wǎng)站規(guī)模大小。（資金流儲備、人流儲備、物流儲備、商流儲備）
Web resources to determine the size. (capital reserve, stream of reserves, logistics reserves, distribution reserves)
網(wǎng)站受眾群決定網(wǎng)站工作流程。（受眾群類型、特點、行為特征）
Website audiences to determine the working process. (audience types, characteristics, behavior characteristics)
網(wǎng)站業(yè)務(wù)決定網(wǎng)站內(nèi)容重點。（業(yè)務(wù)范圍、業(yè)務(wù)渠道、業(yè)務(wù)策略）
Your business to determine the key content. (business scope, business channel, business strategy)
二、多方參與(Many parties are involved)
網(wǎng)站建設(shè)是網(wǎng)站品牌建設(shè)的重要基石，網(wǎng)站建設(shè)更是一項系統(tǒng)工程，它需要多方參與，一般參與人員包括：網(wǎng)站策劃師、網(wǎng)站設(shè)計師、網(wǎng)站軟件工程師、網(wǎng)站編輯等，大型網(wǎng)站建設(shè)更需要銷售總監(jiān)、市場總監(jiān)，甚至公司總經(jīng)理等高層間接參與。
Website construction is the cornerstone of the brand construction site, website construction is a system engineering, it needs many parties are involved, general participants including: web site planner, web designers, web software engineer, website editing, large website construction, director of sales, need more marketing director, and even company general manager and senior indirectly involved.
在此我們重點闡述各方參與人員的作用與職責，以及網(wǎng)站項目運作機制。（前提：參與的具體人員根據(jù)網(wǎng)站“構(gòu)筑思想”的分析情況而定。）
In this we focuses on the role of the parties involved in personnel and responsibilities, and web project operation mechanism. (premise: participation in the specific personnel according to the website "construct thought" analysis to circumstances.)
參與人員的作用與職責
The participants of the action and responsibility
網(wǎng)站策劃師——有人說網(wǎng)站策劃師其實在軟件工程里面稱為系統(tǒng)分析師,可見網(wǎng)站策劃師在整體網(wǎng)站平臺建設(shè)中的重要地位.我們經(jīng)常聽到一些埋怨聲,為什么項目需求總是變來變化,為什么項目就是做完了還得返工?那么我們?nèi)绻麚碛幸幻麑I(yè)的網(wǎng)站策劃師,這種風(fēng)險將會被有效避免;專業(yè)的網(wǎng)站策劃師是將網(wǎng)站定位網(wǎng)站市場資源網(wǎng)站客戶行為特征網(wǎng)站開發(fā)技術(shù)等內(nèi)容進行充分整合考慮,并拿出詳細周全的整體策劃方案書,以供項目小組成員進行討論分析，它將整個網(wǎng)站項目工程融合成為一本策劃方案，使項目的難點與焦點都通過此方案進行解決。因為它會細節(jié)到每個欄目中的每段文字，每個標點符號，每個字段，每個布局要求，使程序員、設(shè)計師、項目經(jīng)理、公司高層能夠清晰了解網(wǎng)站的原型；那么，網(wǎng)站項目成功的機率會非常高，團隊成員也能夠胸有成竹地進行其職責任務(wù)，真正實現(xiàn)忙而不亂，成功機率自然高；請記住，下次做大型網(wǎng)站開發(fā)，務(wù)必安排一名專職的網(wǎng)站策劃師。
Web site planner--some people say the web site planner in fact in software engineering system inside called analyst, visible website planners in the whole website platform of the construction of the important position. We often hear some MaiYuanSheng, why project needs to change always changes, why project is finished have to rework? So if we have a professional website planners, this risk will be effectively avoid; Professional website planners is positioning website market resources web site customer behavior characteristics such as web development technology content of fully integrated consideration, and take out detailed overall planning and comprehensive plan book, for project team members discuss analysis, it will be the site project engineering fusion as an a planning scheme, the difficulties of the project and focus all through this scheme to solve. Because it will detail to each column of each paragraph of text, every punctuation, every field, each layout requirements, which programmers, designers, the project manager, the top company can clearly understand the prototype of web site; So, the website project the probability of success will be very high, and the team members can also have answers to their responsibilities, and achieved the MangErBuLuan, success probability natural high; Please remember that the next time do large web development, be sure to arrange a full-time website planners.
網(wǎng)站設(shè)計師——網(wǎng)站設(shè)計師負責整個網(wǎng)站的VI形象策劃、包裝工作，可以說，客戶對網(wǎng)站的第一印象的好壞就取決于他（她），大型網(wǎng)站界面的優(yōu)良程度，實際上體現(xiàn)了網(wǎng)站整體的實力，而并非一個界面那么簡單?，F(xiàn)今許多網(wǎng)站均把網(wǎng)站設(shè)計師當作網(wǎng)站策劃+網(wǎng)站設(shè)計來使用，有些則把網(wǎng)站設(shè)計師簡單的認為是網(wǎng)頁設(shè)計，其實從專業(yè)角度而言，兩種說法與做法均不科學(xué)，但也反映了國內(nèi)網(wǎng)站設(shè)計師們的尷尬境地。的網(wǎng)站設(shè)計師應(yīng)該是思想+技術(shù)+藝術(shù)的融合體，其能夠充分理解公司改版的目標和經(jīng)營理念，更能夠充分理解網(wǎng)站策劃師策劃網(wǎng)站的思路，在此基礎(chǔ)之上，其熟煉的運用網(wǎng)頁制作技術(shù)和語言，合理定位網(wǎng)站VI色彩，正確分布網(wǎng)站內(nèi)容，保持網(wǎng)站頁面的主題和延續(xù)性，使客戶打開網(wǎng)頁，即被快速吸引，并輕松地訪問。隨著從事大型網(wǎng)站設(shè)計師的人們從以往的技術(shù)轉(zhuǎn)型，至如今的平面、三維、廣告策劃轉(zhuǎn)型而來的人群越來越多，將會帶來更多優(yōu)秀的設(shè)計思想，更多元化的表現(xiàn)形式。
Web designer-web designer responsible for the entire web site VI image planning, packing work, can say, customer first impression and on the web will depend on the stand or fall of his (her), large web interface of good degree, actually reflected the web site overall strength, not a interface so simple. Today many web sites have the web designer as a web site planning + website designed to use, some people put web designer simple think is a web page design, actually from professional perspective, two kinds of views and practices are not science, but also reflect the domestic web site designers of embarrassing position. The first-class web designer should be thought + + fusion of art technology body, its can fully understand a company's revision of the target and the business concept, more fully understand the thinking of the web site planner planning, on this basis, the use of its ripe tried web production technology and language, reasonable positioning website VI colour, the distribution right web content, and keep the theme of the web page and continuity, make customer open the site, which is fast attract, and easily access. With large web designers in the people from the previous technology transformation, to today's plane, 3 d, advertising planning and transformation of the crowd is more and more, will bring more excellent design ideas, the more diverse forms of expression.
網(wǎng)站軟件工程師——我們知道，現(xiàn)在軟件工程師其戰(zhàn)略意義在于，將我們擁有的網(wǎng)站信息資源通過程序進行有效控制，并用適當?shù)挠欣诠緲I(yè)務(wù)和網(wǎng)站經(jīng)營的方式傳遞給最終客戶，其中最主要的工作是建立數(shù)據(jù)庫、分析網(wǎng)站開發(fā)流程、建立開發(fā)語言環(huán)境、進入程序開發(fā)。但培養(yǎng)或提拔優(yōu)秀的網(wǎng)站程序員是我們工作的重點，優(yōu)秀的程序員它更多擔任的是一種創(chuàng)造性角色，因為軟件工程師可以將我們的想法轉(zhuǎn)化為現(xiàn)實，更可以把我們想象不到的實現(xiàn)方式，解決我們網(wǎng)站的擴展性問題、易用性問題、引導(dǎo)性問題、控制性問題、分析性問題。
Web site software engineer--we know, now software engineer its strategic significance is, will we have website information resources through the procedures for effective control, and the appropriate for business and website business style to deliver to final customers, one of the main work is to establish database, the analysis of site development flow, the language environment, develop into program development. But training or give excellent website programmers is the focus of our work, good programmers it as more of is a creative role, as software engineers can will our thoughts into reality, more can we can't imagine's realization, solve our problems, the website usability problems, scalability problems, controlling, leading analytical problem.
網(wǎng)站編輯——擁有一句優(yōu)秀的網(wǎng)站編輯，其對您網(wǎng)站的營銷性非常重要。優(yōu)秀的網(wǎng)站編輯通過有效的語言描述詮釋網(wǎng)站的功能，網(wǎng)站的服務(wù)，使您的客戶快速了解網(wǎng)站服務(wù)和功能，對提高網(wǎng)站人性化和方便性起到關(guān)鍵作用；而網(wǎng)站的生命力在于內(nèi)容，其中網(wǎng)站編輯主導(dǎo)的資訊性或咨詢性欄目，是維持網(wǎng)站生命力的重要渠道，是體現(xiàn)網(wǎng)站專業(yè)性的關(guān)鍵力量，最具成功代表性的當屬“太平洋電腦信息網(wǎng)”。
Website editor-have a good website editor, it to your site's marketing sex is very important. Excellent website editor through effective language describe interpretation the functionality of the site, the website service, make your customer to quickly understand web service and function, and to improve the human and convenience web site to play a key role; And the website's vitality is in content, which website editor of the leading information consultative sex or columns, is an important channel to maintain website vitality, it is to reflect the website of professional key power, the most successful representative, when is the "the Pacific computer information network".
銷售總監(jiān)——銷售總監(jiān)在網(wǎng)站項目的前期需求分析中擔任重要角色，我們經(jīng)營盈利性網(wǎng)站均需要為銷售服務(wù)，網(wǎng)站是工具，商務(wù)是本質(zhì)，因此銷售總監(jiān)應(yīng)該把客戶的信息傳遞給開發(fā)團隊，更應(yīng)該把因銷售而產(chǎn)生的客戶權(quán)限需求供開發(fā)團隊，以制定出符合公司利譽的會員權(quán)限控制，具體的作法是將客戶反饋的有關(guān)網(wǎng)站平臺的信息收集整理、公司銷售的游戲規(guī)則…等，全部傳遞給開發(fā)團隊。
Sales director--sales director in the early stages of the project site needs analysis will play an important role in our business profitability website all need for marketing services, the web site is a tool, business is of the essence, therefore, director of sales should put customer information to the development team, more should put for sales and customer demand for access from the development team, to work out the meet company and member of the international access control, and the specific approach is the relevant web site will customer feedback of the platform of information collection, the company sales rules of the game... And so on, all passed to the development team.
市場總監(jiān)——市場總監(jiān)和市場部分每日均會關(guān)注網(wǎng)站平臺的變化情況，訪問量、客戶注冊量、客戶分布情況，客戶行為特征….，如何將網(wǎng)站這些信息資源挖掘，如何把這些信息變?yōu)槭袌鰶Q策信息，是市場總監(jiān)頭痛的問題，此時，市場總監(jiān)更應(yīng)該主動提出自己的需求，并積極參與網(wǎng)站信息分析和網(wǎng)站推廣模塊的開發(fā)中，畢竟直接受益的還是市場部門。
Director of marketing, director of marketing and market-are part of the daily website platform will pay attention to the change of traffic, customer the registration, customer distribution, customer behavior characteristic... ., how will these information resource mining site, how to put this information into market decision information, director of marketing is headache problem, at this time, director of market should be more their own initiative needs, and actively participate in website information analysis and website promotion modules of the development, benefit directly after all the or market department.
副總級高層——從戰(zhàn)略的層面，應(yīng)該關(guān)心此項目的戰(zhàn)略目標，項目的開發(fā)周期，耗費的人力和物力成本……等等，定期收取項目經(jīng)理的反饋信息，及時解決項目中的關(guān)鍵難題，對項目的成功，對下一步戰(zhàn)略計劃順利實施非常關(guān)鍵。
Deputy chief level-from the level of high-level strategic, should care about the project, the strategic target, the project development cycle, cost of manpower and material costs...And so on, project manager for regular feedback, to solve the key problems in project, to the success of the project, the smooth implement strategic plan for the next step is critical.
網(wǎng)站建設(shè)項目運作機制
Website construction project operation mechanism
項目小組負責制——為實現(xiàn)網(wǎng)站平臺建設(shè)任務(wù)，需要多方努力，有效整體這些資源的方式則是通過成立項目小組負責制來操作，項目小組橫跨公司各大部門，由項目經(jīng)理統(tǒng)一調(diào)配！
The project team responsibility system for realizing website platform construction-task that requires joint efforts of the whole of these resources effectively way is established through the project team to operate the responsibility system, the project team across the company each big department, project manager, unified deployment!
項目計劃機制——有效合理的計劃是項目成功的基礎(chǔ)，資源過多，項目經(jīng)理應(yīng)該根據(jù)項目整個過程中的進程，把整個項目分為N個子項目，并作出詳細的時間計劃表，并交由項目團隊討論，確定。一旦確定，嚴格執(zhí)行，并保證定期檢查計劃進程是否與實際進程相符，一旦發(fā)現(xiàn)風(fēng)險，應(yīng)立即予以修正，以保證項目進程按原計劃進行。
The project plan mechanisms-effective and reasonable plan is the success of the project basis, and too many resources, project manager should according to project the whole process of the process, the whole project is divided into N's project, and make a detailed the time frame, and to discuss the project team, sure. Once determined, the strict execution, and ensure regular inspection planning process and the actual process whether conform to, once found that risk, shall be immediately correct, in order to guarantee the project process according to plan.
項目溝通機制——良好且有效的溝通是項目成功的保證，如果涉及到多個部分的合作，我們更應(yīng)該建立好的溝通機制，第一：把每個項目分為幾個階段，按單階段任務(wù)目標產(chǎn)生溝通；第二：每個責任人就是溝通點，實現(xiàn)多人有效平行溝通機制；第三：不能權(quán)衡的問題，由項目經(jīng)理統(tǒng)一協(xié)調(diào)，決定權(quán)交由項目經(jīng)理；第四，進行簡單且多次的局部交流，避免陷入會議怪圈，提高效率。
Project communication mechanisms-good and effective communication is the guarantee the success of the project, if involves more parts of the cooperation, we should establish good communication mechanism more, the first: each project is divided into several stages, according to the single stage task goal produce communication; The second: each person is communication points to realize effective communication mechanism more than parallel; Third: can't weigh the question, project manager, unified coordination, the decision-making power to a project manager; Fourth, simple and many times for local exchange and avoid the meeting circles, improve efficiency.
項目評估機制——在項目經(jīng)理的組織下，各項目小組下面的主要成員拿出相關(guān)的評估指標，并交由項目經(jīng)理確認。建立評估機制時需要注意，必須標準可能達到，如果標準制訂超過資源（時間、人力、物力），標準則不合理；如果標準過低，則過于草率，除非以前沒有做過，標準可適當放低，如果有一定經(jīng)驗的基礎(chǔ)之上，不能低；另外，需要對達到項目實施結(jié)果與標準進行對比，給予獎懲措施，請注意，一定要給，具體措施表現(xiàn)在：軟性措施（例如：放假）和硬性措施（例如：罰錢）。

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