“內(nèi)鏈為王，外鏈為皇”，主要表現(xiàn)形式為文章列表，具體的大家都曉得的，就是標(biāo)題加鏈接?；蛟S有站長看到鏈接這兩個字后，就明白了，對頭，這就是內(nèi)鏈的雛形，只是彼時沒有內(nèi)鏈這個名詞罷了。那么今天我就分五個步驟來講解一下如何讓網(wǎng)站制作出龐大的內(nèi)鏈。
" The inner chain king, outside the chain for the emperor ", mainly in the form of articles, specifically as we all know, is the title and link. Perhaps a stationmaster see links these two words, understand, right, this is the inner chain shape, only then not within the chain this noun. So today I will divide five steps to explain how to make the site produced huge internal chain.
一)內(nèi)鏈建設(shè)從內(nèi)容頁開始。這里的內(nèi)容頁，對于門戶來說，就是新聞頁面。我們不妨打開新浪網(wǎng)的一條新聞頁，首先，導(dǎo)航區(qū)是最靠前的內(nèi)鏈，其次，新聞頁的右側(cè)和底部的新聞推薦導(dǎo)讀欄目，那可是龐大的內(nèi)鏈系統(tǒng)啊。此外，不要忽視新聞內(nèi)文里的鏈接，尤其是關(guān)鍵字鏈接，那也是內(nèi)鏈。
A ) construction within the chain from the content page. The content of the page, for portals, is the news page. We may as well open sina.com.cn a news page, first of all, the navigation area is the first in the chain, secondly, a news page on the right and bottom news recommended reading program, but that the huge internal chain system. Furthermore, don't neglect the news Neiwenli links, especially the key link, it is the inner chain.
二)網(wǎng)站導(dǎo)航盡量用文本格式的面包屑導(dǎo)航。這個大家應(yīng)該都知道，過多追求美觀而使用圖片的話對于搜索引擎不友好，同時對于站內(nèi)鏈接傳遞權(quán)重也不方便，甚至搜索引擎無法鑒別到這鏈接代表什么意思，所以我們建立文本格式是最理想。網(wǎng)站頁面里，面包屑路徑，對于提高用戶體驗來說，是很有幫助的。
Two) the site navigation as far as possible the use of text format of the breadcrumb navigation. That we should all know, excessive pursuit of beauty and use the word to search engine friendly, at the same time for stations link transmission weight is not easy, and even search engine can not identify the links represent what does this mean, we build a text format is the most ideal. Web page, breadcrumb path, to improve the user experience, is very helpful.
三)文章的內(nèi)鏈處理。包括文章內(nèi)部的錨文本鏈接，相關(guān)文章的鏈接，熱門文章的鏈接，最新發(fā)布文章的鏈接等等。文章內(nèi)部的錨文本鏈接可以提高用戶體驗，增加網(wǎng)站的收錄，相關(guān)文章的頁面在于提高用戶體驗，利于提高網(wǎng)站pv，降低跳出率。
Three) the inner chain processing. Including the internal anchor text links, links to related articles, hot links to articles, the latest release of links to articles and so on. The internal anchor text links can improve the user experience, increase a website collect, the page is to improve the user experience, to improve the website PV, lower bounce rate.
四)高更新率增強整站權(quán)重。當(dāng)門戶網(wǎng)站具備了一定的高權(quán)重后，為了能夠把首頁的權(quán)重輻射到各級頁面，不但首頁要設(shè)置相關(guān)欄目關(guān)鍵詞及鏈接外，還要制定嚴(yán)格的編輯規(guī)范，來提高網(wǎng)站更新率。通過不停的更新，使盡可能多的內(nèi)容頁都有出現(xiàn)在首頁、頻道頁及欄目頁的機會，以獲得一定的權(quán)重。
Four) a high update rate enhancement operating weight. When the portal with a high weight, in order to be able to put the page weight radiation to the various page, not only home to set the relevant column key words and links, and the formulation of strict editing norms, to improve website update rate. Through constantly updated, so that as much content page has appeared in the home page, channel and column page opportunity, to obtain a certain weight.
五)欄目頁與專題結(jié)合。諸如新浪這樣的門戶網(wǎng)站來說，頻道和欄目頁很重要，一方面可以細(xì)分網(wǎng)站內(nèi)容為多個類別，另一方面能讓網(wǎng)站更有深度。
Five) column page and feature combination. Such as Sina such portal website, the channel and the program page is important, a hand can be subdivided web content into multiple categories, on the other hand, can make a website more depth.
通過以上五個步驟是網(wǎng)站制作的內(nèi)鏈建設(shè)，基本上解決了各級頁面權(quán)重建設(shè)和用戶導(dǎo)引轉(zhuǎn)化的問題，如果按照上述我說的去做，我們做出一個具有龐大內(nèi)鏈的網(wǎng)站只是時間的問題。
Through above five steps is a website construction within the chain, basically solve the various page weight construction and user oriented transformation problem, if according to the above I said to do, we make a large inner chain website is just a matter of time.
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